How to hire a director of field marketing

How to hire a director of field marketing, step by step

Here's a step-by-step director of field marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of field marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of field marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your director of field marketing job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a director of field marketing for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A director of field marketing's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors of field marketing from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents director of field marketing salaries for various positions.

   Type of Director Of Field Marketing	Description	Hourly rate
   Director Of Field Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$47-74
   Marketing Vice President	Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals... Show more	$58-124
   Consultant/Marketing Director	A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence... Show more	$37-76

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Integrated Marketing
   • Marketing Mix
   • Marketing Campaigns
   • Channel Marketing
   • B2B Marketing
   • ROI
   • Americas
   • CRM
   • Brand Management
   • Lead Generation
   • Market Strategy
   • Direct Reports
   • Revenue Growth

   Check all skills

   Responsibilities:

   • Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
   • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
   • Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
   • Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
   • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
   • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

3. Make a budget

   Including a salary range in your director of field marketing job description is a great way to entice the best and brightest candidates. A director of field marketing salary can vary based on several factors:

   • Location. For example, directors of field marketing' average salary in south carolina is 29% less than in michigan.
   • Seniority. Entry-level directors of field marketing earn 37% less than senior-level directors of field marketing.
   • Certifications. A director of field marketing with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of field marketing's salary.

   Average director of field marketing salary

   $123,712yearly

   $59.48 hourly rate

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   Entry-level director of field marketing salary

   $98,000 yearly salary

   Updated January 20, 2026

4. Writing a director of field marketing job description

   A job description for a director of field marketing role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a director of field marketing job description:

   Director of field marketing job description example

   
   22WD64349
   
   Position Overview
   Autodesk Construction Solutions is looking for a leader for our field and corporate event team. In this role, you will be a critical voice in determining one of the most important go-to-market functions in the company: in-person events. We support events that scale from intimate client engagements to massive trade conferences with 100k+ attendees. You will help us brainstorm, plan and deliver amazing experiences that connect us with our customers across all of them. With your powerhouse team of marketers, you will educate, entertain, and engage the construction industry, building awareness of and demand for and loyalty to Autodesk in construction.
   
   Autodesk Construction Solutions' mission is to help construction teams meet the world's rapidly expanding building and infrastructure needs, while making construction more predictable, safe and sustainable. Field marketing plays a critical role in connecting this mission to the industry in person at the hundreds of events we lead and participate in each year.
   
   Responsibilities
   Define, plan and deliver the corporate event and field marketing strategy for Autodesk Construction SolutionsDevelop and deliver creative Autodesk Construction Cloud in person experiences - events, booths, activations Oversee planning of construction-related programs for Autodesk University and other high priority global events Lead a geographically distributed team to plan and execute a full book of small, medium, and large-scale trade show engagements Strategize plan to build awareness and loyalty with regional activations - food trucks, cocktail happy hours, and more Develop and operationalize event performance metrics Manage vendor negotiation, costs, and logistics Lead and develop a high-performing team
   
   Minimum Qualifications
   Positive, enthusiastic leader who can set strategy and get into the weeds when you need to Creative mind that is also detail oriented. You believe in going big, and how important it is to really deliver on a vision Budget-obsessed - You care about getting the numbers right and getting the most out of it Passionate, caring and collaborative Able to balance many things at once Strong analytic and operational mindset10+ years managing and leading events programs10+ years team leadership with budget management Moderate travel for projects (can be up to 50% of a given month)
   
   About Autodesk Construction Solutions
   Autodesk has fully reimagined the construction business for the digital age, enabling company/ies to address the most important challenges they face today while preparing for new ways of working in the future. The Autodesk Construction Solutions (ACS) portfolio connects the office, trailer and field so customers can move seamlessly through each phase of a building's lifecycle - from design and preconstruction to construction, turnover and operations - with best-in-class solutions that include Assemble Systems, BIM 360, BuildingConnected and PlanGrid. General contractors, subcontractors, and owners around the world rely on ACS to win more work, enhance collaboration, speed decision-making, reduce risk, and improve overall project outcomes.
   
   #LI-POST
   
   At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
   
   Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers.

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5. Post your job

   To find the right director of field marketing for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with directors of field marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit directors of field marketing who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find director of field marketing candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with director of field marketing candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of field marketing

   Once you've decided on a perfect director of field marketing candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new director of field marketing. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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