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Director of group sales skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Adry S. Clark Ph.D.,
Andrea Dixon Ph.D.
Below we've compiled a list of the most critical director of group sales skills. We ranked the top skills for directors of group sales based on the percentage of resumes they appeared on. For example, 9.8% of director of group sales resumes contained booking as a skill. Continue reading to find out what skills a director of group sales needs to be successful in the workplace.

15 director of group sales skills for your resume and career

1. Booking

Here's how directors of group sales use booking:
  • Contract group room nights through direct client contact; implemented hotel-level tactical sales plans to achieve group booking goals.
  • Partner with the Fairmont Princess for Corporate opportunities booking over $500,000.00 in shared Corporate and Association Groups.

2. Sales Strategies

Here's how directors of group sales use sales strategies:
  • Develop and maintain existing accounts while executing sales strategies to maximize profitability.
  • Execute innovative sales strategies that drive the achievement of goals and conduct revenue goal setting with each individual seller.

3. Sales Process

Here's how directors of group sales use sales process:
  • Execute a comprehensive end-to-end sales process to capitalize on all potential revenue opportunities within an assigned territory.
  • Develop strategic plans to sell to all segments and execute tactical sales processes in support of the plan.

4. Resorts

A resort is any place designated for recreation and fun. It usually includes hotels, restaurants, pools, sports grounds, and other related activities.

Here's how directors of group sales use resorts:
  • Directed sales and marketing programs for one of Pennsylvania's premier ski and golf resorts.
  • Premier beachfront resorts with over 460 hotel rooms and the destinations largest meeting space.

5. Customer Satisfaction

Here's how directors of group sales use customer satisfaction:
  • Worked closely with group representatives during events to resolve issues and ensure customer satisfaction.
  • Focused on effective internal communications to provide a high level of group customer satisfaction.

6. Sales Objectives

Here's how directors of group sales use sales objectives:
  • Created sales metrics and incentive compensation plans that succeeded in motivating staff to achieve quarterly sales objectives.
  • Prepared departmental budget and sales objectives and strategies of the track.

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7. Marketing Campaigns

Here's how directors of group sales use marketing campaigns:
  • Contributed to creation of marketing campaigns and promotional items.
  • Created and executed marketing/PR campaigns.

8. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how directors of group sales use account management:
  • Provided general internal and external sales support for client sales and marketing staffs and for internal account management teams.
  • Led marketing, sales, account management, and customer service operations; oversaw other key functional areas.

9. Sales Efforts

Here's how directors of group sales use sales efforts:
  • Key Accomplishments: * Overall accountability for hotel group sales efforts with a focus on revenue maximization and Group Catering Contributions.
  • Lead the sales efforts within the territory to include hotel participation and increase overall revenue from all market segments.

10. Direct Reports

Here's how directors of group sales use direct reports:
  • Supervised 3 full-time direct reports with focus on increasing new business and meeting individual and team sales goals.
  • Managed team of 3 direct reports with additional 4 off site reports.

11. Reservations

Here's how directors of group sales use reservations:
  • Managed guests itinerary including but not limited to dinning reservations and tours.
  • Acquired reservations and payment from groups as large as thirty people over the phone and by email.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of group sales use business development:
  • Increased market shares in existing markets and maximize new business development opportunities.
  • Created and implemented non-traditional business development strategies for five radio stations.

13. Group Rooms

Here's how directors of group sales use group rooms:
  • Produced monthly group forecast and end of month reporting for group rooms and banquet F&B.

14. Sales Professionals

Here's how directors of group sales use sales professionals:
  • Foster a successful sales environment while grooming revenue generating sales professionals.
  • Managed 10 sales professionals to achieve 130% of assigned $50 million goal.

15. Trade Shows

Here's how directors of group sales use trade shows:
  • Attend and represent the hotel at trade shows and city-wide conventions with Hilton, Destination DC and Alexandria Convention Visitors Bureau.
  • Maintained and increased client base through sales calls, trade shows, presentations and functions with our representative firms.
top-skills

What skills help Directors Of Group Sales find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of group sales resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Directors of group sales possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Directors of group sales?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What director of group sales skills would you recommend for someone trying to advance their career?

Kerri OrdersKerri Orders LinkedIn profile

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Directors of group sales need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a director of group sales stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

List of director of group sales skills to add to your resume

Director of group sales skills

The most important skills for a director of group sales resume and required skills for a director of group sales to have include:

  • Booking
  • Sales Strategies
  • Sales Process
  • Resorts
  • Customer Satisfaction
  • Sales Objectives
  • Marketing Campaigns
  • Account Management
  • Sales Efforts
  • Direct Reports
  • Reservations
  • Business Development
  • Group Rooms
  • Sales Professionals
  • Trade Shows
  • Revenue Management
  • Direct Sales
  • Client Relationships
  • Sales Plan
  • Delphi
  • Media Sales
  • Sales Presentations
  • Market Segments
  • Guest Rooms
  • Group Events
  • Ticket Sales
  • ADR
  • Business Plan
  • Market Research
  • Product Development
  • Real Estate
  • Room Nights
  • FAM
  • Manage Sales Team
  • Travel Industry
  • Marriott
  • Square Feet
  • Competitive Set
  • Community Events
  • Group Business
  • ROI
  • Healthcare
  • Room Revenue
  • Meeting Space
  • Cold Calls
  • Group Outings
  • BEO
  • Repeat Business
  • Season Tickets

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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