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Director of group sales skills for your resume and career
15 director of group sales skills for your resume and career
1. Booking
- Contract group room nights through direct client contact; implemented hotel-level tactical sales plans to achieve group booking goals.
- Partner with the Fairmont Princess for Corporate opportunities booking over $500,000.00 in shared Corporate and Association Groups.
2. Sales Strategies
- Develop and maintain existing accounts while executing sales strategies to maximize profitability.
- Execute innovative sales strategies that drive the achievement of goals and conduct revenue goal setting with each individual seller.
3. Sales Process
- Execute a comprehensive end-to-end sales process to capitalize on all potential revenue opportunities within an assigned territory.
- Develop strategic plans to sell to all segments and execute tactical sales processes in support of the plan.
4. Resorts
A resort is any place designated for recreation and fun. It usually includes hotels, restaurants, pools, sports grounds, and other related activities.
- Directed sales and marketing programs for one of Pennsylvania's premier ski and golf resorts.
- Premier beachfront resorts with over 460 hotel rooms and the destinations largest meeting space.
5. Customer Satisfaction
- Worked closely with group representatives during events to resolve issues and ensure customer satisfaction.
- Focused on effective internal communications to provide a high level of group customer satisfaction.
6. Sales Objectives
- Created sales metrics and incentive compensation plans that succeeded in motivating staff to achieve quarterly sales objectives.
- Prepared departmental budget and sales objectives and strategies of the track.
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- Contributed to creation of marketing campaigns and promotional items.
- Created and executed marketing/PR campaigns.
8. Account Management
The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.
- Provided general internal and external sales support for client sales and marketing staffs and for internal account management teams.
- Led marketing, sales, account management, and customer service operations; oversaw other key functional areas.
9. Sales Efforts
- Key Accomplishments: * Overall accountability for hotel group sales efforts with a focus on revenue maximization and Group Catering Contributions.
- Lead the sales efforts within the territory to include hotel participation and increase overall revenue from all market segments.
10. Direct Reports
- Supervised 3 full-time direct reports with focus on increasing new business and meeting individual and team sales goals.
- Managed team of 3 direct reports with additional 4 off site reports.
11. Reservations
- Managed guests itinerary including but not limited to dinning reservations and tours.
- Acquired reservations and payment from groups as large as thirty people over the phone and by email.
12. Business Development
Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.
- Increased market shares in existing markets and maximize new business development opportunities.
- Created and implemented non-traditional business development strategies for five radio stations.
13. Group Rooms
- Produced monthly group forecast and end of month reporting for group rooms and banquet F&B.
14. Sales Professionals
- Foster a successful sales environment while grooming revenue generating sales professionals.
- Managed 10 sales professionals to achieve 130% of assigned $50 million goal.
15. Trade Shows
- Attend and represent the hotel at trade shows and city-wide conventions with Hilton, Destination DC and Alexandria Convention Visitors Bureau.
- Maintained and increased client base through sales calls, trade shows, presentations and functions with our representative firms.
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What skills help Directors Of Group Sales find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on director of group sales resumes?
Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.
What soft skills should all Directors of group sales possess?
Andrea Dixon Ph.D.
Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.
What hard/technical skills are most important for Directors of group sales?
Andrea Dixon Ph.D.
Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University
What director of group sales skills would you recommend for someone trying to advance their career?
What type of skills will young Directors of group sales need?
By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.
As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.
As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.
What technical skills for a director of group sales stand out to employers?
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
List of director of group sales skills to add to your resume

The most important skills for a director of group sales resume and required skills for a director of group sales to have include:
- Booking
- Sales Strategies
- Sales Process
- Resorts
- Customer Satisfaction
- Sales Objectives
- Marketing Campaigns
- Account Management
- Sales Efforts
- Direct Reports
- Reservations
- Business Development
- Group Rooms
- Sales Professionals
- Trade Shows
- Revenue Management
- Direct Sales
- Client Relationships
- Sales Plan
- Delphi
- Media Sales
- Sales Presentations
- Market Segments
- Guest Rooms
- Group Events
- Ticket Sales
- ADR
- Business Plan
- Market Research
- Product Development
- Real Estate
- Room Nights
- FAM
- Manage Sales Team
- Travel Industry
- Marriott
- Square Feet
- Competitive Set
- Community Events
- Group Business
- ROI
- Healthcare
- Room Revenue
- Meeting Space
- Cold Calls
- Group Outings
- BEO
- Repeat Business
- Season Tickets
Updated January 8, 2025