How To Become A Director Of Interactive Marketing: What It Is and Career Path

What is a director of interactive marketing and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

There is more than meets the eye when it comes to being a director of interactive marketing. For example, did you know that they make an average of $68.32 an hour? That's $142,097 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director of interactive marketing?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreDirector Of Interactive MarketingUS Average

Salary

8.7

Avg. Salary $142,097

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 33.60%

male 66.40%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director of interactive marketing

Explore director of interactive marketing education requirements

Most common director of interactive marketing degrees

Bachelor's

76.7 %

Master's

17.4 %

Associate

2.7 %

Start to develop specific director of interactive marketing skills

Skills	Percentages
Digital Strategy	10.96%
Email Campaigns	10.90%
Digital Marketing	10.85%
Marketing Campaigns	5.52%
Search Engine Optimization	5.32%

Complete relevant director of interactive marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of interactive marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of interactive marketing based on U.S. Bureau of Labor Statistics data and data from real director of interactive marketing resumes.

Research director of interactive marketing duties and responsibilities

Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Create, place and evaluate Facebook ads.
Implement both in-house and 3rd party ad-serving to track ROI.
Increase Facebook likes from 250 to over 100K in 6 months.

Get director of interactive marketing experience

Generally, it takes 8-10 years to become a director of interactive marketing. The most common roles before becoming a director of interactive marketing include marketing director, marketing manager team lead and account executive.

Apply for director of interactive marketing jobs

Now it's time to start searching for a director of interactive marketing job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do directors of interactive marketing rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Director of interactive marketing reviews

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.