Director of interactive marketing demographics and statistics in the US
Director of interactive marketing demographics research summary. Zippia estimates director of interactive marketing demographics and statistics in the United States by using a database of 30 million profiles. Our director of interactive marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about directors of interactive marketing after extensive research and analysis:
- There are over 24,649 directors of interactive marketing currently employed in the United States.
- 33.6% of all directors of interactive marketing are women, while 66.4% are men.
- The average director of interactive marketing age is 39 years old.
- The most common ethnicity of directors of interactive marketing is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all directors of interactive marketing are LGBT.
- Directors of interactive marketing are 56% more likely to work at private companies in comparison to public companies.
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Director of interactive marketing demographics by:
Director of interactive marketing gender statistics
33.6% of directors of interactive marketing are women and 66.4% of directors of interactive marketing are men.
- Male, 66.4%
- Female, 33.6%
Director of interactive marketing gender ratio
| Gender | Percentages |
|---|---|
| Male | 66.4% |
| Female | 33.6% |
Director of interactive marketing gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$143,251
Female income
$136,199
Director of interactive marketing gender ratio over time
This data breaks down the percentage of men and women in director of interactive marketing positions over time. Currently, 33.6% of directors of interactive marketing are female.
Director of interactive marketing gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 81.86% | 18.14% |
| 2011 | 81.64% | 18.36% |
| 2012 | 82.05% | 17.95% |
| 2013 | 82.01% | 17.99% |
| 2014 | 80.78% | 19.22% |
| 2015 | 80.46% | 19.54% |
| 2016 | 80.38% | 19.62% |
| 2017 | 79.66% | 20.34% |
| 2018 | 68.43% | 31.57% |
| 2019 | 67.48% | 32.52% |
| 2020 | 66.05% | 33.95% |
| 2021 | 66.40% | 33.60% |
Director of interactive marketing related jobs gender ratio
We compared directors of interactive marketing with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Director Of Interactive Marketing | 66% | 34% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Director of interactive marketing demographics by race
The most common ethnicity among directors of interactive marketing is White, which makes up 74.6% of all directors of interactive marketing. Comparatively, 8.7% of directors of interactive marketing are Hispanic or Latino and 8.2% of directors of interactive marketing are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Director of interactive marketing race
| Director of interactive marketing race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Director of interactive marketing race and ethnicity over time
See how director of interactive marketing racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Director of interactive marketing race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Director of interactive marketing wage gap by race
According to our data, asian directors of interactive marketing have the highest average salary compared to other ethnicities. Black or african american directors of interactive marketing have the lowest average salary at $136,201.
| Ethnicity | Salary |
|---|---|
| Unknown | $142,607 |
| White | $142,038 |
| Black or African American | $136,201 |
| Asian | $154,412 |
| Hispanic or Latino | $141,604 |
Average director of interactive marketing age
See how the average age of directors of interactive marketing varies based on ethnicity and gender.
Male
Female
Director of interactive marketing age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Director of interactive marketing age breakdown
The average age of directors of interactive marketing is 40+ years years old, representing 44% of the director of interactive marketing population.
Director of interactive marketing age breakdown
| Director Of Interactive Marketing Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Director of interactive marketing educational attainment
The most common degree for directors of interactive marketing is bachelor's degree, with 77% of directors of interactive marketing earning that degree. The second and third most common degree levels are master's degree degree at 17% and master's degree degree at 3%.
- Bachelor's, 77%
- Master's, 17%
- Associate, 3%
- High School Diploma, 0%
- Other Degrees, 3%
Directors of interactive marketing by degree level
| Director of interactive marketing degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 17% |
| Associate | 3% |
| High School Diploma | 0% |
| Other Degrees | 3% |
Director of interactive marketing jobs you might like
Director of interactive marketing wage gap by degree level
According to the data, directors of interactive marketing with a Doctorate degree earn more than those without, at $169,979 annually. With a Master's degree, directors of interactive marketing earn a median annual income of $163,570 compared to $146,704 for directors of interactive marketing with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $163,570 |
| Bachelor's Degree | $146,704 |
| Doctorate Degree | $169,979 |
Director of interactive marketing employment statistics
Most directors of interactive marketing work for a private in the media industry.
Company size where directors of interactive marketing work
Below, you can see the size of companies where directors of interactive marketing work.
Director of interactive marketing jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 2% |
| 50 - 100 employees | 17% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 4% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 30% |
Director of interactive marketing jobs by company type
Employees with the director of interactive marketing job title have their preferences when it comes to working for a company. For instance, most directors of interactive marketing prefer to work at private companies over public companies.
Director of interactive marketing jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 40% |
| Private | 56% |
| Government | 1% |
Director of interactive marketing jobs by industry
The most common industries for directors of interactive marketing are media, technology and retail.
Director of interactive marketing industry statistics
| Industry | Percentages |
|---|---|
| Media | 21% |
| Fortune 500 | 13% |
| Technology | 9% |
| Retail | 8% |
| Hospitality | 7% |
| Finance | 6% |
| Manufacturing | 4% |
| Non Profits | 4% |
| Real Estate | 4% |
| Health Care | 4% |
| Professional | 4% |
| Telecommunication | 4% |
| Transportation | 3% |
| Education | 3% |
| Internet | 3% |
| Government | 1% |
| Start-up | 1% |
| Construction | 1% |
| Automotive | 1% |
| Insurance | 1% |
Director of interactive marketing turnover and employment statistics
Director of interactive marketing unemployment rate over time
The unemployment rate for directors of interactive marketing between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Director of interactive marketing unemployment rate by year
| Year | Director of interactive marketing unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average director of interactive marketing tenure
The average director of interactive marketing stays at their job for 1-2 years, based on the 272 directors of interactive marketing resumes in Zippia's database.
Director of interactive marketing tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 42% |
| 3-4 years | 19% |
| 5-7 years | 13% |
| 8-10 years | 7% |
| 11+ years | 8% |
Director of interactive marketing LGBT ratio compared to similar jobs
Review the percent of directors of interactive marketing that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Client Development | 7.25% | 124,777 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Director Of Interactive Marketing | 9.86% | - |
| Publications Manager | 16.11% | 18,211 |
Similar director of interactive marketing jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Client Development | 7.25% | 124,777 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Publications Manager | 16.11% | 18,211 |
Foreign languages spoken by directors of interactive marketing
The most common foreign language among directors of interactive marketing is French at 27.3%. The second-most popular foreign language spoken is Spanish at 27.3% and Mandarin is the third-most popular at 18.2%.
- French, 27.3%
- Spanish, 27.3%
- Mandarin, 18.2%
- Chinese, 18.2%
- Korean, 9.1%
Director of interactive marketing languages spoken
| Foreign language | Percentages |
|---|---|
| French | 27.3% |
| Spanish | 27.3% |
| Mandarin | 18.2% |
| Chinese | 18.2% |
| Korean | 9.1% |
