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Become A Director Of International Sales & Marketing

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Working As A Director Of International Sales & Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $96,000

    Average Salary

What Does A Director Of International Sales & Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of International Sales & Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of International Sales & Marketing Career Paths

Director Of International Sales & Marketing
Sales And Marketing Vice President
Senior Vice President, Sales
14 Yearsyrs
Sales And Marketing Vice President Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Sales And Marketing Vice President Senior Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Director Of Sales And Marketing Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Director Of Sales And Marketing Business Development Director
Director Of Sales & Business Development
12 Yearsyrs
Director Of Sales And Marketing Operations Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Director Of Sales
Senior Sales Director
11 Yearsyrs
Director Of Sales Business Development Director
Regional Director Of Business Development
11 Yearsyrs
Director Of Sales Director Of Sales And Operations
Director Of Global Sales
13 Yearsyrs
Marketing Director
Director, Global Marketing
12 Yearsyrs
Marketing Director Sales Vice President
Partner-Director
10 Yearsyrs
Marketing Director Director Of Marketing & Development
Marketing And Business Development Director
9 Yearsyrs
Director Of International Sales Regional Sales Director
Director Of Sales, Americas
13 Yearsyrs
General Manager Business Development Manager
Director New Business Development
11 Yearsyrs
General Manager Market Manager
Manager, Field Marketing
5 Yearsyrs
General Manager Food Service Director
Director Of Retail Sales
10 Yearsyrs
Product Manager Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Product Manager National Sales Manager
International Sales Manager
6 Yearsyrs
Product Manager Senior Product Marketing Manager
Senior Channel Manager
10 Yearsyrs
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Do you work as a Director Of International Sales & Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Head Of Sales 2.9 years
Top Careers Before Director Of International Sales & Marketing
Director 3.4%
Top Careers After Director Of International Sales & Marketing
Consultant 6.1%
President 4.1%
Owner 3.4%
Director 3.4%

Do you work as a Director Of International Sales & Marketing?

Average Yearly Salary
$96,000
View Detailed Salary Report
$60,000
Min 10%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$96,000
Median 50%
$154,000
Max 90%
Best Paying Company
Hilton Worldwide Holdings Inc.
Highest Paying City
New York, NY
Highest Paying State
New Jersey
Avg Experience Level
4.9 years
How much does a Director Of International Sales & Marketing make at top companies?
The national average salary for a Director Of International Sales & Marketing in the United States is $96,360 per year or $46 per hour. Those in the bottom 10 percent make under $60,000 a year, and the top 10 percent make over $154,000.

Real Director Of International Sales & Marketing Salaries

Job Title Company Location Start Date Salary
Director of International Sales & Marketing United States Distilled Products Co. Princeton, MN Sep 15, 2015 $160,000
Director of International Sales & Marketing-Canada Northstar Florida-TC, LLC Orlando, FL Feb 03, 2015 $140,254
Marketing Director for International Sales Intelligent Currency Tracing & Validation Network Timonium, MD Sep 01, 2010 $140,000
Director, International Sales and Marketing Rodale, Inc. New York, NY Jan 24, 2011 $122,400
Director of International Sales and Marketing Rodale Inc. New York, NY Jan 24, 2010 $120,000
Director of International Marketing and Sales Pharmgate LLC (F/K/A Jinhe USA, LLC) Ramsey, NJ Sep 27, 2012 $120,000
Director of International Sales and Marketing Midmark Corporation Lincolnshire, IL Sep 30, 2010 $109,000
Director of International Sales & Marketing Mammoth Mountain Ski Resort El Segundo, CA Sep 15, 2013 $107,620
Director, International Sales and Marketing Helm Fertilizer Corporation Tampa, FL Sep 25, 2016 $105,000
Director, International Sales and Marketing Helm Fertilizer Corporation Tampa, FL Sep 24, 2013 $105,000
Marketing Director for International Sales Intelligent Currency Tracing & Validation Network Timonium, MD Aug 01, 2010 $100,000 -
$140,000
Director of International Sales & Marketing Hilton Hotels Corporation New York, NY Oct 01, 2009 $100,000
International Sales and Marketing Director Columbia Hosptial Corporation of South Broward Plantation, FL Jun 23, 2016 $94,058
Director International Sales and Marketing Elrom, Inc. New York, NY Sep 01, 2009 $91,703
Director, International Sales & Marketing Elrom, Inc. New York, NY Sep 01, 2009 $91,703
Director of International Sales and Marketing Mammoth Mountain Ski Area, LLC Mammoth Lakes, CA Sep 09, 2011 $87,000
Director of International Sales & Marketing CPR & CDR Technology Inc. New York, NY Dec 21, 2009 $70,000
International Marketing Director of Sales: Latin A Ricos Products Co, Inc. San Antonio, TX Oct 01, 2009 $70,000
International Marketing Director of Sales: Latin A Ricos Product's Company, Inc. San Antonio, TX Oct 01, 2009 $70,000
International Marketing Director of Sales: Latin A Liberto Specialty Company, Inc. San Antonio, TX Oct 01, 2009 $70,000
Director of International Sales & Marketing-Asia Albert M. Esposito & Associates, Inc. Flagler Beach, FL Sep 15, 2016 $69,142
International Sales & Marketing Director Columbia Hospital Corporation of South Broward Fort Lauderdale, FL Aug 01, 2014 $64,000 -
$80,000
International Sales & Marketing Director Genico, Inc. Winter Park, FL Sep 17, 2011 $63,627
Director of International Sales and Marketing Northstar Florida-TC, LLC Orlando, FL Nov 25, 2011 $57,450
International Sales and Marketing Director Phoenix Connexxion, LLC Sanford, FL Aug 31, 2010 $52,000
International Sales Andmarketing Director Phoenix Connexxion, LLC Sanford, FL Aug 31, 2010 $52,000
International Sales and Marketing Director Phoenix Connexxion, LLC Longwood, FL Sep 01, 2013 $52,000

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Top Skills for A Director Of International Sales & Marketing

  1. International Sales
  2. Revenue Growth
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Managed international sales and marketing efforts, providing organizational leadership for start-up.
  • Spearheaded revenue growth from $48 million to $58 million and delivered 30% improvement in net earnings.
  • Managed and directed business development activities to ensure consistent expansion of profitable sales and establishment of new contracts.
  • Developed and managed call center with 25 Customer Service Representatives.
  • Integrated merger partners and negotiated international manufacturing projects, development of project teams overseas for manufacturing, logistics and services.

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Top 10 Best States for Directors Of International Sales & Marketing

  1. Rhode Island
  2. Virginia
  3. New York
  4. New Jersey
  5. Colorado
  6. Delaware
  7. North Carolina
  8. Pennsylvania
  9. Connecticut
  10. Massachusetts
  • (28 jobs)
  • (218 jobs)
  • (266 jobs)
  • (187 jobs)
  • (167 jobs)
  • (11 jobs)
  • (157 jobs)
  • (196 jobs)
  • (67 jobs)
  • (174 jobs)

Director Of International Sales & Marketing Demographics

Gender

Male

66.4%

Female

24.9%

Unknown

8.7%
Ethnicity

White

57.5%

Hispanic or Latino

19.6%

Black or African American

9.6%

Asian

9.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

37.2%

Portuguese

15.4%

French

14.1%

Chinese

5.1%

German

5.1%

Japanese

5.1%

Italian

5.1%

Russian

2.6%

Mandarin

2.6%

Vietnamese

1.3%

Turkish

1.3%

Romanian

1.3%

Dutch

1.3%

Malayalam

1.3%

Catalan

1.3%
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Director Of International Sales & Marketing Education

Schools

Thunderbird School of Global Management

13.0%

University of Chicago

9.3%

Pepperdine University

7.4%

Pacific Lutheran University

5.6%

Covenant College

5.6%

New York University

5.6%

Southern Baptist Theological Seminary

5.6%

University of San Francisco

3.7%

Merrimack College

3.7%

University of California - San Diego

3.7%

University of Colorado at Boulder

3.7%

University of California - Santa Barbara

3.7%

National University

3.7%

Indiana University Bloomington

3.7%

Harvard University

3.7%

Drexel University

3.7%

Brigham Young University

3.7%

University of New Hampshire

3.7%

University of Missouri - Columbia

3.7%

Strayer University

3.7%
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Majors

Business

35.4%

Marketing

14.3%

Management

11.7%

International Business

4.0%

Political Science

4.0%

Communication

4.0%

Finance

3.6%

Mechanical Engineering

2.7%

Business Economics

2.2%

Biology

2.2%

Area Studies

1.8%

Law

1.8%

International Relations

1.8%

Advertising

1.8%

English

1.8%

Accounting

1.3%

Legal Research And Advanced Professional Studies

1.3%

Engineering

1.3%

Human Resources Management

1.3%

Hospitality Management

1.3%
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Degrees

Bachelors

38.7%

Masters

34.9%

Other

16.5%

Doctorate

3.5%

Associate

2.8%

Diploma

2.1%

Certificate

1.4%
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