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Director of international sales & marketing skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical director of international sales & marketing skills. We ranked the top skills for directors of international sales & marketing based on the percentage of resumes they appeared on. For example, 12.5% of director of international sales & marketing resumes contained sales growth as a skill. Continue reading to find out what skills a director of international sales & marketing needs to be successful in the workplace.

15 director of international sales & marketing skills for your resume and career

1. Sales Growth

Here's how directors of international sales & marketing use sales growth:

Increased 2nd year sales growth 42% with revenues of $7 million by managing all aspects of mature product line.
Exceeded business goal of 15% sales growth for one product, propelling overall market share beyond 19%.

2. Logistics

Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need detailed plannings. Logistics are also used in military action.

Here's how directors of international sales & marketing use logistics:

Coordinated container shipment and distribution logistics.
Facilitated restructuring and logistics for worldwide distribution of St. Ives products.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of international sales & marketing use business development:

Managed and directed business development activities to ensure consistent expansion of profitable sales and establishment of new contracts.
Initiated and supported business development activities and was the point person for establishing strong relationships with new and existing customers.

4. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how directors of international sales & marketing use product line:

Marketed US product line globally including recommending product redesign to meet foreign requirements.
Facilitated sales of product lines to competitor investors.

5. International Sales

Here's how directors of international sales & marketing use international sales:

Developed and managed international sales organization for Europe and Asia after promotion in 1986.
Managed international sales activity for largest US air medical transport company.

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of international sales & marketing use market research:

Conducted cross-cultural market research to determine product and market segmentation, targeting and positioning.
Facilitated target market research and implemented strategic plans on behalf of clients.

7. International Business

International Business refers to any company or trade that occurs outside of the United States. International businesses may have branches of their corporations in the United States but are based in a foreign country. However, international business may also refer to the trading of goods or services between two different countries.

Here's how directors of international sales & marketing use international business:

TRAVEL Over 25 years of extensive domestic and international business travel experience including Europe & Asia Pacific.
Directed the product/service development, pricing, marketing budgets and sales objectives for the international business.

8. International Trade Shows

Here's how directors of international sales & marketing use international trade shows:

Attended national and international trade shows to generate new business and meet with existing international customers.
Participate in International Trade Shows and travel frequently to visit distributors and develop new business.

9. Press Releases

Here's how directors of international sales & marketing use press releases:

Prepared Press Kits and Press Releases for product launches, handled all Public Relations responsibilities.
Directed project team that successfully created and implemented marketing product brochures and automotive press releases for corporate growth in expanding markets.

10. Sales Strategy

Here's how directors of international sales & marketing use sales strategy:

Refocused sales strategy to target operators rather than contractors.
Brand development, strategic consulting, including business and sales strategy.

11. Direct Sales

Here's how directors of international sales & marketing use direct sales:

Worked with a wide network of distributors, reps, and direct sales people.
Oversee and direct sales, retention and engagement initiatives across traditional and non-traditional platforms from creation to completion.

12. Market Analysis

Here's how directors of international sales & marketing use market analysis:

Conducted international and national competitive market analysis to formulate financial and marketing strategies for entering the export and the domestic markets.
Determined market analysis and opportunities, monitor economic trends, evaluate and assess geographic expansion opportunities, providing competitive analysis.

13. OEM

OEM stands for Original Equipment Manufacturer and is a term for a company that produces and markets the parts of equipment for another company after having received the go-ahead to do so. The company can also produce devices from the combination of parts from different companies while in partnership with these companies. This is common in the computer hardware industry and is popular in the automobile and computer industries.

Here's how directors of international sales & marketing use oem:

Managed all technical aspects of product integration into OEM private labeled products.
Provided all follow up product support and OEM account management.

14. Sales Training

Here's how directors of international sales & marketing use sales training:

Implemented continuous sales training to the sales managers to improve their product knowledge.
Designed and launched sales training program for new technology.

15. Caribbean

Here's how directors of international sales & marketing use caribbean:

Identified and affiliated international financial institutions within Latin American and Caribbean region ensuring greater penetration of products and services.
Reviewed pricing and calculated profit margins on Hospitality/Merit, Commercial Customs-Latin America and Caribbean orders.

What skills help Directors Of International Sales & Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of international sales & marketing resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Directors of international sales & marketing possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Directors of international sales & marketing?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What director of international sales & marketing skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Directors of international sales & marketing need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of director of international sales & marketing skills to add to your resume

The most important skills for a director of international sales & marketing resume and required skills for a director of international sales & marketing to have include:

Sales Growth
Logistics
Business Development
Product Line
International Sales
Market Research
International Business
International Trade Shows
Press Releases

Sales Strategy
Direct Sales
Market Analysis
OEM
Sales Training
Caribbean
UK
International Markets
Distribution Channels

Business Operations
Product Development
Sales Objectives
Asia-Pacific
Global Sales
Export Sales
Americas
Market Trends
EU

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Updated January 8, 2025

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