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What is a director of market analysis and how to become one

Updated January 8, 2025
3 min read
Quoted expert
Steven Fernandez

Directors of Market Analysis are typically high-ranking professionals in charge of developing market strategies for their business. Aside from heading the research of industry trends, product development, and company profiles, they also handle operational aspects of the business. They direct the procurement of production materials, brainstorming meetings, and even human resources management from time to time.

Most employers require their Directors of Market Analysis to have a college diploma. Education Supervisors in the United States commonly hold degrees in Business, Finance, Accounting, and Marketing. Other qualifications include prior experience in finance, marketing, or executive positions.

The average Director of Market Analysis in the United States earns a yearly salary of $137,000. That's more or less $66 an hour. Although, those in Virginia, West Virginia, and Rhode Island tend to make higher paychecks. Employers like the Coca-Cola Company, Experian, and Natixis North America pay their Directors of Market Analysis a highly competitive salary of $147,000 or more on average.

What's a day at work look like for a director of market analysis?

Steven FernandezSteven Fernandez LinkedIn profile

Professor, California State University - Sacramento

This is a very general question, and I am not sure what you are really looking for. As I have mentioned there are so many situations, I can't really speak to a global general question such as this.
ScoreDirector Of Market AnalysisUS Average
Salary
8.4

Avg. Salary $128,913

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 29.36%

male 70.64%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Director of market analysis career paths

Key steps to become a director of market analysis

  1. Explore director of market analysis education requirements

    Most common director of market analysis degrees

    Bachelor's

    66.3 %

    Master's

    23.6 %

    Associate

    4.6 %
  2. Start to develop specific director of market analysis skills

    SkillsPercentages
    Financial Models15.16%
    Public Policy12.34%
    Contract Negotiations6.40%
    Financial Analysis5.22%
    Data Analysis4.44%
  3. Complete relevant director of market analysis training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of market analysis learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of market analysis based on U.S. Bureau of Labor Statistics data and data from real director of market analysis resumes.
  4. Research director of market analysis duties and responsibilities

    • Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
    • Design and build the enterprise whole loan data storage platform in SAS, including dynamic metadata tables.
    • Price every deal according to ROI goals while maintaining competitive offers that keep in line with the internal risk model.
    • Direct a RFP for all planning and CRM tools resulting in expand capabilities and substantial savings while minimizing long term commitments.
  5. Get director of market analysis experience

    Generally, it takes 8-10 years to become a director of market analysis. The most common roles before becoming a director of market analysis include manager, senior finance analyst team lead and director.
  6. Prepare your director of market analysis resume

    When your background is strong enough, you can start writing your director of market analysis resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of market analysis resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable director of market analysis resume templates

    Build a professional director of market analysis resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director of market analysis resume.
    Director Of Market Analysis Resume
    Director Of Market Analysis Resume
    Director Of Market Analysis Resume
    Director Of Market Analysis Resume
    Director Of Market Analysis Resume
    Director Of Market Analysis Resume
    Director Of Market Analysis Resume
    Director Of Market Analysis Resume
    Director Of Market Analysis Resume
  7. Apply for director of market analysis jobs

    Now it's time to start searching for a director of market analysis job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first director of market analysis job

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Average director of market analysis salary

The average director of market analysis salary in the United States is $128,913 per year or $62 per hour. Director of market analysis salaries range between $75,000 and $220,000 per year.

Average director of market analysis salary
$128,913 Yearly
$61.98 hourly

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Director of market analysis reviews

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A zippia user wrote a review on May 2019
Cons

The amount of time spent in the office


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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