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Become A Director Of Market Analysis

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Working As A Director Of Market Analysis

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $95,889

    Average Salary

What Does A Director Of Market Analysis Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Market Analysis

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Market Analysis jobs

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Average Length of Employment
Market Director 3.2 years
Top Employers Before
Manager 10.4%
Director 7.9%
Internship 4.0%
Consultant 3.5%
Controller 3.5%
Top Employers After
Director 9.8%
Consultant 9.3%
Principal 4.6%
Controller 3.1%
Owner 2.6%
Internship 2.6%
Manager 2.6%

Director Of Market Analysis Demographics

Gender

Male

68.6%

Female

27.6%

Unknown

3.8%
Ethnicity

White

77.1%

Asian

12.1%

Hispanic or Latino

7.9%

Unknown

2.3%

Black or African American

0.6%
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Languages Spoken

Spanish

29.2%

French

25.0%

German

12.5%

Chinese

8.3%

Arabic

8.3%

Russian

4.2%

Carrier

4.2%

Mandarin

4.2%

Korean

4.2%
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Director Of Market Analysis Education

Schools

DePaul University

7.7%

University of Colorado at Boulder

6.2%

New York University

6.2%

Golden Gate University-San Francisco

6.2%

University of Texas at Dallas

6.2%

Columbia University

6.2%

Carnegie Mellon University

6.2%

Temple University

4.6%

University of Michigan - Ann Arbor

4.6%

Lehigh University

4.6%

University of Nebraska at Omaha

4.6%

Pennsylvania State University

4.6%

University of Rochester

4.6%

Stanford University

4.6%

University of Miami

4.6%

University of Phoenix

4.6%

Hofstra University

4.6%

Brown University

3.1%

University of Florida

3.1%

Illinois State University

3.1%
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Majors

Finance

22.7%

Business

22.3%

Accounting

9.1%

Marketing

6.8%

Economics

6.4%

Management

5.0%

Psychology

3.2%

Statistics

2.7%

Computer Information Systems

2.3%

Political Science

2.3%

Mathematics

2.3%

Business Economics

2.3%

Communication

2.3%

International Business

1.8%

Law

1.8%

Public Health

1.4%

Management Science

1.4%

Project Management

1.4%

Industrial Engineering

1.4%

Education

1.4%
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Degrees

Masters

50.7%

Bachelors

26.9%

Other

9.9%

Doctorate

7.8%

Certificate

2.4%

Associate

2.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Market Analysis Salaries

Job Title Company Location Start Date Salary
Director, Derivative Analysis Natixis North America LLC New York, NY Oct 14, 2014 $250,000
Managing Director, Equine Markets Analysis Markel Service Inc. Glen Allen, VA Oct 01, 2012 $225,000
Managing Director, Equine Markets Analysis Markel Service, Inc. Glen Allen, VA Oct 01, 2012 $225,000
Director of Mining Analysis Sun Valley Gold LLC Ketchum, ID Feb 05, 2016 $208,700 -
$302,615
Director of Mining Analysis Sun Valley Gold LLC Ketchum, ID May 01, 2014 $208,700 -
$302,615
Director, Derivative Analysis Natixis North America LLC New York, NY Sep 18, 2013 $200,000 -
$250,000
Director, Strategic Analysis and Insights Consumers Union of United States Inc. Yonkers, NY Apr 22, 2016 $192,380
Investment Analysis Director EDP Renewables North America LLC Houston, TX Jan 02, 2015 $160,000 -
$214,000
Director, Quantitative Analysis Markit New York, NY Dec 02, 2016 $158,100
Director, Operations & Analysis Planning, Oncology Novartis Pharmaceuticals Corporation East Hanover, NJ Jan 20, 2013 $154,378
Director, Analysis Neurofocus, Inc. Berkeley, CA Oct 10, 2016 $152,000
Director-Risk Analysis Custom Information Services, Inc. Miami, FL Sep 17, 2012 $150,000
Director-Quantitative Analysis Gem Capital Management, LLC New York, NY Oct 18, 2010 $150,000 -
$300,000
Vice President/Director-Market Analysis Springleaf General Services Corporation Wilmington, DE May 28, 2015 $140,000 -
$150,000
Director, Analysis Neurofocus, Inc. Berkeley, CA Oct 10, 2013 $137,471
Director, Analysis and Reporting P\\S\\L Operation Services America LLC New York, NY Jan 20, 2014 $135,000
Director, Quantitative Analysis Markit North America, Inc. New York, NY Dec 31, 2016 $134,950 -
$172,000
Director, Expansion Planning & Analysis Hult International Business School Cambridge, MA Jan 06, 2014 $128,000
Director, Expansion Planning & Analysis Hult International Business School Cambridge, MA Dec 28, 2009 $125,000
Director, Expansion Planning & Analysis EF International Language Schools, Inc. San Francisco, CA Jan 10, 2011 $125,000
Director Quantitative Analysis Monticello Associates, Inc. Denver, CO Feb 06, 2012 $125,000
Director, Analysis Dunnhumby USA, LLC Cincinnati, OH Sep 12, 2011 $113,000 -
$153,000
Director, Analysis Dunnhumby USA, LLC Cincinnati, OH Sep 12, 2013 $113,000 -
$153,000
Director, Analysis and Reporting P\\S\\L Operation Services America LLC New York, NY Aug 01, 2013 $112,200
Director, Analysis and Reporting PSL Newco LLC New York, NY Aug 01, 2011 $110,000
Director of Wagering Analysis Thoroughbred Racing Proctective Bureau Elkton, MD Oct 15, 2009 $107,450
Director, Analysis Dunnhumby USA, LLC West Sacramento, CA Sep 19, 2015 $101,338 -
$179,900
Director of Market Analysis (Display, Video & Mobi Brand.Net, Inc. New York, NY Jul 29, 2013 $100,000 -
$125,000
Director of Statistical Analysis and Hockey Administration Detroit Red Wings, Inc. Detroit, MI Dec 23, 2016 $97,000

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Top Skills for A Director Of Market Analysis

FinancialAnalysisProductLinesEnsureComplianceMarketAnalysisBusinessUnitsAuditPBusinessDevelopmentBusinessPlanProjectManagementROIAnnualBudgetEquityMarketResearchBusinessAnalysisKPILaboratoryDueDiligenceStatisticalAnalysisSAS

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Top Director Of Market Analysis Skills

  1. Financial Analysis
  2. Product Lines
  3. Ensure Compliance
You can check out examples of real life uses of top skills on resumes here:
  • Prepared financial analysis for value enhancement of portfolio properties through evaluation of and implementation of additional amenities.
  • Created and maintained financial analytical models that delivered insight for multiple product lines.
  • Provided live market analysis on special situations that impacted sectors and/or companies within coverage universe.
  • Developed and maintained reports for management and other business units within AEP.
  • Developed comprehensive, highly automated screening tools for evaluation of over 10,000 public company audits on a quarterly basis.

Top Director Of Market Analysis Employers