What does a director of market analysis do?
A Market Analysis Director manages projects to create technology ecosystems, company risk profiles, industry trends, and product lines. They handle all operational aspects such as aviation, medical transportation, medical and insurance meeting planning. A Market Analysis Director also evaluates company production quality that increases ROI. They also price all deals as per the ROI objectives and maintains competitive offers that match the internal risk prototype.
Director of market analysis responsibilities
Here are examples of responsibilities from real director of market analysis resumes:
- Manage Americas field marketing with particular attention to event management and regional advertising including Adwords.
- Design and build the enterprise whole loan data storage platform in SAS, including dynamic metadata tables.
- Price every deal according to ROI goals while maintaining competitive offers that keep in line with the internal risk model.
- Direct a RFP for all planning and CRM tools resulting in expand capabilities and substantial savings while minimizing long term commitments.
- Evaluate factory production quality increasing ROI
- Eliminate manual interfaces by migrate business process to web-base SAS application.
- Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
- Perform weekly analyses on macro economical reports to quantify their effects on currency fluctuations.
Director of market analysis skills and personality traits
We calculated that 15% of Directors Of Market Analysis are proficient in Financial Models, Public Policy, and Contract Negotiations. They’re also known for soft skills such as Analytical skills, Creativity, and Interpersonal skills.
We break down the percentage of Directors Of Market Analysis that have these skills listed on their resume here:
- Financial Models, 15%
Maintained financial models for each peer company in order to forecast performance reflecting specific trends for products and segments.
- Public Policy, 12%
Shaped the public policy agenda for the organization and monitored and evaluated state and federal legislative and administrative policies affecting
- Contract Negotiations, 6%
Involved in all contract negotiations, vendor relationships and strategic partnerships that influence operations and service offerings.
- Financial Analysis, 5%
Created and led data acquisition financial analysis and approval process, providing executive level oversight and speeding internal approval process.
- Data Analysis, 4%
Optimized current programs while providing strategic direction to organizational leaders through data analysis and ROI development.
- Market Analysis, 3%
Led market analysis and competitive intelligence research activities for clients in all stages of product and therapeutic development.
Most directors of market analysis use their skills in "financial models," "public policy," and "contract negotiations" to do their jobs. You can find more detail on essential director of market analysis responsibilities here:
Analytical skills. To carry out their duties, the most important skill for a director of market analysis to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Directors of market analysis often use analytical skills in their day-to-day job, as shown by this real resume: "created and maintained financial analytical models that delivered insight for multiple product lines. "
Creativity. Many director of market analysis duties rely on creativity. "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.," so a director of market analysis will need this skill often in their role. This resume example is just one of many ways director of market analysis responsibilities rely on creativity: "created and evolved analytics driven personas enabling differentiated messaging, creative and marketing strategies driving 200% roi. "
Interpersonal skills. This is an important skill for directors of market analysis to perform their duties. For an example of how director of market analysis responsibilities depend on this skill, consider that "managers must deal with a range of people in different roles, both inside and outside the organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a director of market analysis: "possess excellent interpersonal and coaching skills. ".
Organizational skills. For certain director of market analysis responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a director of market analysis rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what directors of market analysis do: "developed operations business strategy, organizational design, profit and loss analysis and supply chain processes. "
Communication skills. Another common skill required for director of market analysis responsibilities is "communication skills." This skill comes up in the duties of directors of market analysis all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real director of market analysis resume shows how this skill is central to what a director of market analysis does: "result: drove data centric consumer marketing strategy for telecommunications client to improve roi. "
The three companies that hire the most director of market analysiss are:
- Snap Finance3 directors of market analysis jobs
- RingCentral2 directors of market analysis jobs
- Teva Pharmaceuticals2 directors of market analysis jobs
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Compare different directors of market analysis
Director of market analysis vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
While similarities exist, there are also some differences between directors of market analysis and consultant/marketing director. For instance, director of market analysis responsibilities require skills such as "financial models," "public policy," "financial analysis," and "market analysis." Whereas a consultant/marketing director is skilled in "project management," "healthcare," "customer relationships," and "pre sales." This is part of what separates the two careers.
Consultant/marketing directors really shine in the technology industry with an average salary of $124,612. Comparatively, directors of market analysis tend to make the most money in the education industry with an average salary of $133,387.On average, consultant/marketing directors reach lower levels of education than directors of market analysis. Consultant/marketing directors are 5.0% less likely to earn a Master's Degree and 0.6% less likely to graduate with a Doctoral Degree.Director of market analysis vs. Assistant marketing director
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that director of market analysis responsibilities requires skills like "financial models," "public policy," "contract negotiations," and "financial analysis." But an assistant marketing director might use other skills in their typical duties, such as, "digital marketing," "marketing campaigns," "graphic design," and "facebook."
Average education levels between the two professions vary. Assistant marketing directors tend to reach lower levels of education than directors of market analysis. In fact, they're 13.5% less likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.Director of market analysis vs. Business development manager
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
The required skills of the two careers differ considerably. For example, directors of market analysis are more likely to have skills like "financial models," "public policy," "financial analysis," and "data analysis." But a business development manager is more likely to have skills like "customer service," "crm," "healthcare," and "business relationships."
Business development managers earn the highest salary when working in the finance industry, where they receive an average salary of $103,515. Comparatively, directors of market analysis have the highest earning potential in the education industry, with an average salary of $133,387.Most business development managers achieve a lower degree level compared to directors of market analysis. For example, they're 9.7% less likely to graduate with a Master's Degree, and 2.8% less likely to earn a Doctoral Degree.Director of market analysis vs. Product management director
A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.
Types of director of market analysis
Updated January 8, 2025
