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What is a director of market intelligence and how to become one

Updated January 8, 2025
3 min read
There is more than meets the eye when it comes to being a director of market intelligence. For example, did you know that they make an average of $48.64 an hour? That's $101,174 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.
ScoreDirector Of Market IntelligenceUS Average
Salary
7.6

Avg. Salary $101,174

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 35.71%

male 64.29%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Director of market intelligence career paths

Key steps to become a director of market intelligence

  1. Explore director of market intelligence education requirements

    Most common director of market intelligence degrees

    Bachelor's

    71.5 %

    Master's

    22.6 %

    Associate

    2.9 %
  2. Start to develop specific director of market intelligence skills

    SkillsPercentages
    Market Research20.80%
    Market Intelligence19.05%
    Competitive Intelligence12.13%
    Market Insights8.53%
    Market Trends6.56%
  3. Complete relevant director of market intelligence training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of market intelligence learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of market intelligence based on U.S. Bureau of Labor Statistics data and data from real director of market intelligence resumes.
  4. Research director of market intelligence duties and responsibilities

    • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
    • Develop a methodology to gauge the ROI of various marketing programs.
    • Establish the agency position on marketing ROI and the development/implementation of spending productivity testing and tools.
    • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  5. Get director of market intelligence experience

    Generally, it takes 8-10 years to become a director of market intelligence. The most common roles before becoming a director of market intelligence include account executive, research director team lead and manager.
  6. Prepare your director of market intelligence resume

    When your background is strong enough, you can start writing your director of market intelligence resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of market intelligence resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable director of market intelligence resume templates

    Build a professional director of market intelligence resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director of market intelligence resume.
    Director Of Market Intelligence Resume
    Director Of Market Intelligence Resume
    Director Of Market Intelligence Resume
    Director Of Market Intelligence Resume
    Director Of Market Intelligence Resume
    Director Of Market Intelligence Resume
    Director Of Market Intelligence Resume
    Director Of Market Intelligence Resume
    Director Of Market Intelligence Resume
  7. Apply for director of market intelligence jobs

    Now it's time to start searching for a director of market intelligence job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first director of market intelligence job

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Average director of market intelligence salary

The average director of market intelligence salary in the United States is $101,174 per year or $49 per hour. Director of market intelligence salaries range between $70,000 and $145,000 per year.

Average director of market intelligence salary
$101,174 Yearly
$48.64 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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