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Director of market intelligence education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a director of market intelligence. Directors of market intelligence usually study business, marketing, or finance. 72% of directors of market intelligence hold a bachelor's degree, and 23% hold an master's degree. We analyzed 155 real director of market intelligence resumes to see exactly what director of market intelligence education sections show.

The most common colleges for directors of market intelligence are the University of New Hampshire and the University of New Hampshire.

There are also many online director of market intelligence courses to help get the education required to be a director of market intelligence.

What education do you need to become a director of market intelligence?

What degree do you need to be a director of market intelligence?

The most common degree for directors of market intelligence is bachelor's degree, with 72% of directors of market intelligence earning that degree. The second and third most common degree levels are master's degree degree at 23% and master's degree degree at 3%.
  • Bachelor's, 72%
  • Master's, 23%
  • Associate, 3%
  • Doctorate, 1%
  • Other Degrees, 1%

What should I major in to become a director of market intelligence?

You should major in business to become a director of market intelligence. 19% of directors of market intelligence major in business. Other common majors for a director of market intelligence include marketing and finance.

Most common colleges for directors of market intelligence

Directors of market intelligence often get their degrees at University of New Hampshire, University of Michigan - Ann Arbor, and New York University. Here are the most common colleges for directors of market intelligence in the US based on their resumes.
Director of market intelligence common collegePercentages
University of New Hampshire9.09%
University of Michigan - Ann Arbor9.09%
New York University6.82%
Northwestern University6.82%
University of Denver6.82%

Best majors for directors of market intelligence

RankMajorPercentages
1Business19.5%
2Marketing14.4%
3Finance9.3%
4Political Science6.8%
5Accounting5.9%

Best colleges for directors of market intelligence

The best colleges for directors of market intelligence are Northwestern University, University of Southern California, and University of Pennsylvania.

A director of market intelligence with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for directors of market intelligence. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become directors of market intelligence.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

7. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

8. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-state tuition

$9,808

Enrollment

13,990

20 best online courses for directors of market intelligence

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Top 10 most affordable universities for directors of market intelligence

The most affordable schools for directors of market intelligence are University of Florida, usf sarasota-manatee, and fashion institute of technology.

If the best universities for directors of market intelligence are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for directors of market intelligence.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

3. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

4. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

9. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

10. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

Top 10 hardest universities to get into for directors of market intelligence

The hardest universities for directors of market intelligence to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for directors of market intelligence are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for directors of market intelligence based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

7. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

8. SUNY at Binghamton

Vestal, NY • Private

Admissions rate

40%

SAT average

1,376

9. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

10. Bentley University

Waltham, MA • Private

Admissions rate

43%

SAT average

1,338

Top 10 easy-to-apply-to universities for directors of market intelligence

The easiest schools for directors of market intelligence to get into are Oklahoma Wesleyan University, university of the incarnate word, and holy names university.

Some schools are much easier to get into. If you want to start your career as a director of market intelligence without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for directors of market intelligence.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

4. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

5. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

6. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

7. University of Baltimore

Baltimore, MD • Private

Admissions rate

78%

SAT average

1,020

8. Texas Woman's University

Denton, TX • Private

Admissions rate

87%

SAT average

1,059

9. La Roche College

Pittsburgh, PA • Private

Admissions rate

99%

SAT average

1,008

10. Texas A&M University - Kingsville

Kingsville, TX • Private

Admissions rate

89%

SAT average

1,035

Average director of market intelligence salary by education level

Directors of market intelligence with a Doctorate degree earn more than those without, at $123,091 annually. With a Master's degree, directors of market intelligence earn a median annual income of $118,021 compared to $104,770 for directors of market intelligence with an Bachelor's degree.
Director of market intelligence education levelDirector of market intelligence salary
Master's Degree$118,021
Bachelor's Degree$104,770
Doctorate Degree$123,091

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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