Director of marketing and advertising demographics and statistics in the US
Director of marketing and advertising demographics research summary. Zippia estimates director of marketing and advertising demographics and statistics in the United States by using a database of 30 million profiles. Our director of marketing and advertising estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about directors of marketing and advertising after extensive research and analysis:
- There are over 89,647 directors of marketing and advertising currently employed in the United States.
- 46.3% of all directors of marketing and advertising are women, while 53.7% are men.
- The average director of marketing and advertising age is 39 years old.
- The most common ethnicity of directors of marketing and advertising is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 92% of what men earned.
- 10% of all directors of marketing and advertising are LGBT.
- Directors of marketing and advertising are 74% more likely to work at private companies in comparison to public companies.
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Director of marketing and advertising demographics by:
Director of marketing and advertising gender statistics
46.3% of directors of marketing and advertising are women and 53.7% of directors of marketing and advertising are men.
- Male, 53.7%
- Female, 46.3%
Director of marketing and advertising gender ratio
| Gender | Percentages |
|---|---|
| Male | 53.7% |
| Female | 46.3% |
Director of marketing and advertising gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$92,659
Female income
$85,582
Director of marketing and advertising gender ratio over time
This data breaks down the percentage of men and women in director of marketing and advertising positions over time. Currently, 46.3% of directors of marketing and advertising are female.
Director of marketing and advertising gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 72.58% | 27.42% |
| 2011 | 72.28% | 27.72% |
| 2012 | 72.83% | 27.17% |
| 2013 | 72.77% | 27.23% |
| 2014 | 71.14% | 28.86% |
| 2015 | 70.72% | 29.28% |
| 2016 | 70.60% | 29.40% |
| 2017 | 69.67% | 30.33% |
| 2018 | 55.97% | 44.03% |
| 2019 | 54.89% | 45.11% |
| 2020 | 53.29% | 46.71% |
| 2021 | 53.68% | 46.32% |
Director of marketing and advertising related jobs gender ratio
We compared directors of marketing and advertising with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Director Of Marketing And Advertising | 54% | 46% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Director of marketing and advertising demographics by race
The most common ethnicity among directors of marketing and advertising is White, which makes up 74.6% of all directors of marketing and advertising. Comparatively, 8.7% of directors of marketing and advertising are Hispanic or Latino and 8.2% of directors of marketing and advertising are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Director of marketing and advertising race
| Director of marketing and advertising race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Director of marketing and advertising race and ethnicity over time
See how director of marketing and advertising racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Director of marketing and advertising race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Director of marketing and advertising wage gap by race
According to our data, asian directors of marketing and advertising have the highest average salary compared to other ethnicities. Black or african american directors of marketing and advertising have the lowest average salary at $85,584.
| Ethnicity | Salary |
|---|---|
| Unknown | $92,005 |
| White | $91,427 |
| Black or African American | $85,584 |
| Asian | $104,273 |
| Hispanic or Latino | $90,988 |
Average director of marketing and advertising age
See how the average age of directors of marketing and advertising varies based on ethnicity and gender.
Male
Female
Director of marketing and advertising age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Director of marketing and advertising age breakdown
The average age of directors of marketing and advertising is 40+ years years old, representing 44% of the director of marketing and advertising population.
Director of marketing and advertising age breakdown
| Director Of Marketing And Advertising Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Director of marketing and advertising educational attainment
The most common degree for directors of marketing and advertising is bachelor's degree, with 78% of directors of marketing and advertising earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 9%.
- Bachelor's, 78%
- Associate, 9%
- Master's, 9%
- High School Diploma, 2%
- Other Degrees, 2%
Directors of marketing and advertising by degree level
| Director of marketing and advertising degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Associate | 9% |
| Master's | 9% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Director of marketing and advertising jobs you might like
Director of marketing and advertising wage gap by degree level
According to the data, directors of marketing and advertising with a Doctorate degree earn more than those without, at $121,291 annually. With a Master's degree, directors of marketing and advertising earn a median annual income of $114,172 compared to $96,199 for directors of marketing and advertising with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $114,172 |
| Bachelor's Degree | $96,199 |
| Doctorate Degree | $121,291 |
Director of marketing and advertising employment statistics
Most directors of marketing and advertising work for a private in the retail industry.
Company size where directors of marketing and advertising work
Below, you can see the size of companies where directors of marketing and advertising work.
Director of marketing and advertising jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 13% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 19% |
Director of marketing and advertising jobs by company type
Employees with the director of marketing and advertising job title have their preferences when it comes to working for a company. For instance, most directors of marketing and advertising prefer to work at private companies over public companies.
Director of marketing and advertising jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 18% |
| Private | 74% |
| Government | 3% |
Director of marketing and advertising jobs by industry
The most common industries for directors of marketing and advertising are retail, media and hospitality.
Director of marketing and advertising industry statistics
| Industry | Percentages |
|---|---|
| Retail | 17% |
| Media | 12% |
| Hospitality | 9% |
| Manufacturing | 8% |
| Fortune 500 | 8% |
| Professional | 7% |
| Education | 5% |
| Technology | 5% |
| Transportation | 4% |
| Construction | 4% |
| Finance | 4% |
| Telecommunication | 3% |
| Real Estate | 3% |
| Non Profits | 3% |
| Health Care | 3% |
| Government | 2% |
| Start-up | 2% |
| Automotive | 2% |
| Insurance | 2% |
| Internet | 1% |
Director of marketing and advertising turnover and employment statistics
Director of marketing and advertising unemployment rate over time
The unemployment rate for directors of marketing and advertising between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Director of marketing and advertising unemployment rate by year
| Year | Director of marketing and advertising unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average director of marketing and advertising tenure
The average director of marketing and advertising stays at their job for 1-2 years, based on the 1,053 directors of marketing and advertising resumes in Zippia's database.
Director of marketing and advertising tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 9% |
| 1-2 years | 35% |
| 3-4 years | 22% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 14% |
Director of marketing and advertising LGBT ratio compared to similar jobs
Review the percent of directors of marketing and advertising that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| International Sales Manager | 7.25% | 97,905 |
| Retail Advertising Executive | 9.54% | 125,322 |
| Director Of Marketing And Advertising | 9.86% | - |
| Media Traffic Manager | 16.11% | 13,091 |
Similar director of marketing and advertising jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| International Sales Manager | 7.25% | 97,905 |
| Retail Advertising Executive | 9.54% | 125,322 |
| Media Traffic Manager | 16.11% | 13,091 |
Foreign languages spoken by directors of marketing and advertising
The most common foreign language among directors of marketing and advertising is Spanish at 46.0%. The second-most popular foreign language spoken is Italian at 10.0% and French is the third-most popular at 10.0%.
- Spanish, 46.0%
- Italian, 10.0%
- French, 10.0%
- Russian, 6.0%
- Portuguese, 4.0%
- Other, 24.0%
Director of marketing and advertising languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 46.0% |
| Italian | 10.0% |
| French | 10.0% |
| Russian | 6.0% |
| Portuguese | 4.0% |
| Other | 24.0% |
