Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Director of marketing and advertising education requirements
Updated January 8, 2025
5 min read
There are several educational requirements to become a director of marketing and advertising. Directors of marketing and advertising usually study business, marketing, or communication. 78% of directors of marketing and advertising hold a bachelor's degree, and 9% hold an associate degree. We analyzed 1,053 real director of marketing and advertising resumes to see exactly what director of marketing and advertising education sections show.
The most common colleges for directors of marketing and advertising are the University of Phoenix and the University of Phoenix.
There are also many online director of marketing and advertising courses to help get the education required to be a director of marketing and advertising.
There are certain director of marketing and advertising certifications that you should consider. These director of marketing and advertising certifications include Professional Certified Marketer (PCM) and Certified Sales Professional (CSP).
What education do you need to become a director of marketing and advertising?
What degree do you need to be a director of marketing and advertising?
- Bachelor's, 78%
- Associate, 9%
- Master's, 9%
- High School Diploma, 2%
- Other Degrees, 2%
What should I major in to become a director of marketing and advertising?
- Business, 17%
- Marketing, 16%
- Communication, 13%
- Graphic Design, 9%
- Other Majors, 45%
Most common colleges for directors of marketing and advertising
| Director of marketing and advertising common college | Percentages |
|---|---|
| University of Phoenix | 7.25% |
| New York University | 6.52% |
| University of Maryland - College Park | 6.52% |
| Syracuse University | 5.80% |
| Virginia Commonwealth University | 5.80% |
Best majors for directors of marketing and advertising
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 17.4% |
| 2 | Marketing | 15.5% |
| 3 | Communication | 13.2% |
| 4 | Graphic Design | 9.1% |
| 5 | Journalism | 6.0% |
Best colleges for directors of marketing and advertising
The best colleges for directors of marketing and advertising are Northwestern University, University of Southern California, and University of Pennsylvania.
A director of marketing and advertising with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for directors of marketing and advertising. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become directors of marketing and advertising.
1. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
2. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-state tuition
$26,756
Enrollment
6,166
6. Ohio State University
Columbus, OH • Private
In-state tuition
$10,726
Enrollment
45,769
7. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
8. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
9. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
10. SUNY at Binghamton
Vestal, NY • Private
In-state tuition
$9,808
Enrollment
13,990
20 best online courses for directors of marketing and advertising
Advertising disclosure
1. Product Management (Part Time)
Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...
2. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
3. Predictive Analytics for Business
Learn to apply predictive analytics and business intelligence to solve real-world business problems...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Online Marketing For Your Local Business Made Simple
Specific, hands-on techniques from a digital marketing pro so you can be successful using social media, SEO, and ads...
6. Introduction into Facebook Marketing & Facebook Advertising
Setup Facebook Business Page. Setup Facebook Pixel. Write Ad Copy. Learn Facebook Advertising. Learn Detailed Targeting...
7. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
8. Data Product Manager
Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...
9. Sales and Marketing For Online Businesses
A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...
10. Digital Advertising and Marketing 201: Top Topics & Trends
Advanced Digital Marketing Course Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more...
11. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
12. AI for Business Leaders
Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...
13. Facebook Ads 2023: Launch Your Best Advertising Campaign
Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business...
14. Facebook Marketing 2023. Promote Your Business on Facebook!
Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...
15. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
16. AI Product Manager
Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...
17. The Complete Digital Marketing Course for Local Businesses
Unlock the Alchemy of Prosperity: From Clicks to Gold with the Ultimate Digital Marketing Course for Local Businesses...
18. Facebook Marketing: Reveal The Power of Promoted Posts
Learn how to use promoted posts to get more exposure on Facebook – even if you have only a few bucks to spend...
19. Growth Product Manager
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...
20. Product Strategy
Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders...
Top 10 most affordable universities for directors of marketing and advertising
The most affordable schools for directors of marketing and advertising are University of Florida, fashion institute of technology, and suny farmingdale.
If the best universities for directors of marketing and advertising are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for directors of marketing and advertising.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
3. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
4. USF Sarasota-Manatee
Sarasota, FL • Private
In-state tuition
$5,587
Cost of attendance
13,043
5. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
6. University of South Florida
Tampa, FL • Private
In-state tuition
$6,410
Cost of attendance
20,456
7. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
8. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Cost of attendance
22,430
9. California State University - Fresno
Fresno, CA • Private
In-state tuition
$6,587
Cost of attendance
16,915
10. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
Top 10 hardest universities to get into for directors of marketing and advertising
The hardest universities for directors of marketing and advertising to get into are Northwestern University, University of Southern California, and University of Pennsylvania.
Some great schools for directors of marketing and advertising are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for directors of marketing and advertising based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
3. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
4. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. University of Texas at Austin
Austin, TX • Private
Admissions rate
39%
SAT average
1,367
7. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
8. SUNY at Binghamton
Vestal, NY • Private
Admissions rate
40%
SAT average
1,376
9. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
10. University of Maryland - College Park
College Park, MD • Private
Admissions rate
47%
SAT average
1,390
Top 10 easy-to-apply-to universities for directors of marketing and advertising
The easiest schools for directors of marketing and advertising to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.
Some schools are much easier to get into. If you want to start your career as a director of marketing and advertising without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for directors of marketing and advertising.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
3. D'Youville College
Buffalo, NY • Private
Admissions rate
100%
SAT average
1,072
4. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
5. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
6. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
7. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
8. Mount Saint Mary's University
Los Angeles, CA • Private
Admissions rate
84%
SAT average
1,031
9. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
10. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
Average director of marketing and advertising salary by education level
| Director of marketing and advertising education level | Director of marketing and advertising salary |
|---|---|
| Master's Degree | $114,172 |
| Bachelor's Degree | $96,199 |
| Doctorate Degree | $121,291 |
Director of marketing and advertising education FAQs
Have more questions? See all answers to common executive management questions.
Search for director of marketing and advertising jobs
Updated January 8, 2025
Updated January 8, 2025