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Director of marketing and advertising skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Robert Groven,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical director of marketing and advertising skills. We ranked the top skills for directors of marketing and advertising based on the percentage of resumes they appeared on. For example, 16.1% of director of marketing and advertising resumes contained promotional campaigns as a skill. Continue reading to find out what skills a director of marketing and advertising needs to be successful in the workplace.

15 director of marketing and advertising skills for your resume and career

1. Promotional Campaigns

Here's how directors of marketing and advertising use promotional campaigns:
  • Implemented strategic and innovative PR campaigns, directed and managed community, charitable and promotional campaigns.
  • Managed advertising, marketing, and community event and promotional campaigns.

2. Marketing Campaigns

Here's how directors of marketing and advertising use marketing campaigns:
  • Developed company from inception and managed business organization, logo and website development, marketing/sales touch-points, and dual-target marketing campaigns.
  • Designed marketing campaigns for events held within the construction industry and negotiated services to external businesses.

3. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of marketing and advertising use market research:
  • Designed advertising campaigns, conducted in-house surveys, created market research, and organized community relations programs.
  • Conduct market research to communicate effectively existing products and to support product enhancements and launch new products.

4. Press Releases

Here's how directors of marketing and advertising use press releases:
  • Introduced social media, designed magazine advertisements, press releases and direct mail pieces, brochures and postcards.
  • Drafted press releases for local business clients, and received press releases from national clients for consideration.

5. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how directors of marketing and advertising use graphic design:
  • Adapted corporate marketing collateral, including copy writing and graphic design to more effectively generate leads.
  • Directed and supervised graphic design department and outsourced printing houses.

6. Search Engine Optimization

Here's how directors of marketing and advertising use search engine optimization:
  • Increased website traffic through various styles of Search Engine Optimization (SEO) implementation.
  • Maintained social media accounts and promoted local events by creating graphics for promotional materials and websites with search engine optimization.

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7. Facebook

Here's how directors of marketing and advertising use facebook:
  • Maintained website advertising and Facebook traffic presence for newspaper properties.
  • Managed the company's social media marketing and advertising (Facebook, Twitter, MySpace, DiggIt, RSS Feeds).

8. Local Newspapers

Here's how directors of marketing and advertising use local newspapers:
  • Staff writer for OVX, an anti drug association out of Vermont and various local newspapers.
  • Design the place advertisements for the local newspapers.

9. Trade Shows

Here's how directors of marketing and advertising use trade shows:
  • Establish a multimedia sales package for existing and potential clients that are distributed at trade shows, Internet and direct mail.
  • Increased overall product line sales by 30% by coordinating and executing special events in conjunction with trade shows.

10. Media Buying

Here's how directors of marketing and advertising use media buying:
  • Managed advertising function, including placements and media buying as well as value-added activities and budgets for multiple business units.
  • Formulated and designed all approaches for visual communications including print, broadcasting, media buying and negotiations.

11. Twitter

Here's how directors of marketing and advertising use twitter:
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
  • Developed Facebook and Twitter accounts; designed marketing brochures; managed online and email communications.

12. Co-Op

A co-op is an organization that is owned and controlled by its members and that operates for the benefit of its members. In other words, co-ops are made up of people who have a specific need and are willing to work together to run and organize a business that meets those needs. The members of the co-op own, control and use the products and services of the cooperative.

Here's how directors of marketing and advertising use co-op:
  • Conducted site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
  • Led company-wide initiatives such as Co-op Advertising Sales, Production Consolidation, and Enterprise Reporting.

13. ROI

Here's how directors of marketing and advertising use roi:
  • Implemented GEO-targeted campaigns, Mobile, and Tablet campaigns to make sure Brands were properly targeted and ensure a positive ROI.
  • Achieved 8:1 overall ROI and savings of 25% by reallocating spend and focusing on digital marketing.

14. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how directors of marketing and advertising use promotional materials:
  • Edited numerous promotional materials to ensure consistency with and adherence to brand specifications for regional advertising.
  • Identify appropriate media for distribution of promotional materials.

15. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how directors of marketing and advertising use media planning:
  • Lead marketing initiatives including media planning, competitive positioning, marketing strategy and consistent brand image.
  • Oversee traditional media planning, including individual and regional buys, FSI, Catalina marketing, trade publication and viral.
top-skills

What skills help Directors Of Marketing And Advertising find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of marketing and advertising resumes?

Robert GrovenRobert Groven LinkedIn profile

Co-Chair and Associate Professor, Communication Studies, Film & New Media Department & Director, Minnesota Urban Debate League, Augsburg University

Across all industries, we are seeing a broad call for transferrable skills. Whether in STEM or the social services, employers want college grads who can speak well, write clearly, and solve problems. Ubiquitous automation and AI have erased the days when employers only wanted technical specialists. Now employers want students who are flexible, motivated, and creative.

What soft skills should all Directors of marketing and advertising possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Directors of marketing and advertising?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director of marketing and advertising skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Directors of marketing and advertising need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director of marketing and advertising stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about director of marketing and advertising

List of director of marketing and advertising skills to add to your resume

Director of marketing and advertising skills

The most important skills for a director of marketing and advertising resume and required skills for a director of marketing and advertising to have include:

  • Promotional Campaigns
  • Marketing Campaigns
  • Market Research
  • Press Releases
  • Graphic Design
  • Search Engine Optimization
  • Facebook
  • Local Newspapers
  • Trade Shows
  • Media Buying
  • Twitter
  • Co-Op
  • ROI
  • Promotional Materials
  • Media Planning
  • Brand Marketing
  • Creative Development
  • Google Adwords
  • Product Development
  • Creative Direction
  • Business Development
  • Photoshop
  • PPC
  • Event Planning
  • POS
  • Business Plan
  • Rebranding
  • Copywriting
  • Channel Marketing
  • Promotional Events
  • Print ADS
  • Content Marketing
  • Sales Collateral
  • Website Content
  • Website Design
  • Direct Reports
  • Art Direction
  • Sales Presentations
  • PowerPoint
  • YouTube
  • Sales Strategies
  • Marketing Analytics
  • Sales Training
  • Product Line
  • Bottom Line
  • Account Executives
  • Web Traffic
  • Web Site

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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