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What is a director of marketing and events and how to become one
A director of marketing and events helps promote a company's work by hosting events and create marketing campaigns across multiple platforms. They can use their creativity and organizational skills to fulfill both roles and increase their company's reach.
Directors of marketing and events usually supervise a whole staff of marketing professionals and events planners. They take care of the planning and administrative work that goes into planning a company's slate of events, such as developing strategic partnerships or managing the budget. They also oversee a company's marketing campaigns on traditional and online platforms. They sometimes get hands-on with marketing, such as redesigning a company website and making sure that all campaigns are cohesive and promote a unified brand image.
Directors of marketing and events earn an excellent average salary of $104,233 a year. However, becoming a director of marketing and events requires considerable work. Most get a bachelor's or even a master's degree in business, marketing, or a related field. They also have several years of professional experience working as event planners or marketing managers before earning a promotion to a directorial role.
What general advice would you give to a director of marketing and events?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $83,311
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 65.42%
male 34.58%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Director of marketing and events career paths
Key steps to become a director of marketing and events
Explore director of marketing and events education requirements
Start to develop specific director of marketing and events skills
Skills Percentages Event Planning 8.35% Marketing Campaigns 7.02% Event Logistics 5.84% Press Releases 5.39% Email Campaigns 4.73% Complete relevant director of marketing and events training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of marketing and events learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of marketing and events based on U.S. Bureau of Labor Statistics data and data from real director of marketing and events resumes.Research director of marketing and events duties and responsibilities
- Manage details and ROI for each event while providing a quality of service to the company standards and client's needs.
- Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
- Measure ROI, track daily and weekly greets, captures, and transactions, research demographics, and examine various trends.
- Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Get director of marketing and events experience
Generally, it takes 8-10 years to become a director of marketing and events. The most common roles before becoming a director of marketing and events include internship, account executive team lead and marketing director.Prepare your director of marketing and events resume
When your background is strong enough, you can start writing your director of marketing and events resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of marketing and events resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
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Apply for director of marketing and events jobs
Now it's time to start searching for a director of marketing and events job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first director of marketing and events job
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Average director of marketing and events salary
The average director of marketing and events salary in the United States is $83,311 per year or $40 per hour. Director of marketing and events salaries range between $45,000 and $152,000 per year.
What am I worth?
How do directors of marketing and events rate their job?
Director of marketing and events reviews
Unreasonable deadlines.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
I love content and marketing overall. As a former journalist turned marketer, I love connecting with audiences and catering to what their interests may be, whether they know it or not yet. As a content director, I get involved in various departments like business development, finance, presidental level and others. Normally, most expect to only be involved in marketing efforts, but that simply isn't true.
Updated January 8, 2025
