Director of marketing and events demographics and statistics in the US
Director of marketing and events demographics research summary. Zippia estimates director of marketing and events demographics and statistics in the United States by using a database of 30 million profiles. Our director of marketing and events estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about directors of marketing and events after extensive research and analysis:
- There are over 45,817 directors of marketing and events currently employed in the United States.
- 65.4% of all directors of marketing and events are women, while 34.6% are men.
- The average director of marketing and events age is 39 years old.
- The most common ethnicity of directors of marketing and events is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 91% of what men earned.
- 10% of all directors of marketing and events are LGBT.
- Directors of marketing and events are 66% more likely to work at private companies in comparison to public companies.
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Director of marketing and events demographics by:
Director of marketing and events gender statistics
65.4% of directors of marketing and events are women and 34.6% of directors of marketing and events are men.
- Female, 65.4%
- Male, 34.6%
Director of marketing and events gender ratio
| Gender | Percentages |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
Director of marketing and events gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$84,537
Female income
$77,171
Director of marketing and events gender ratio over time
This data breaks down the percentage of men and women in director of marketing and events positions over time. Currently, 65.4% of directors of marketing and events are female.
Director of marketing and events gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 54.70% | 45.30% |
| 2011 | 54.33% | 45.67% |
| 2012 | 55.01% | 44.99% |
| 2013 | 54.93% | 45.07% |
| 2014 | 52.93% | 47.07% |
| 2015 | 52.42% | 47.58% |
| 2016 | 52.28% | 47.72% |
| 2017 | 51.17% | 48.83% |
| 2018 | 36.70% | 63.30% |
| 2019 | 35.70% | 64.30% |
| 2020 | 34.23% | 65.77% |
| 2021 | 34.58% | 65.42% |
Director of marketing and events related jobs gender ratio
We compared directors of marketing and events with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Director Of Marketing And Events | 35% | 65% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Director of marketing and events demographics by race
The most common ethnicity among directors of marketing and events is White, which makes up 74.6% of all directors of marketing and events. Comparatively, 8.7% of directors of marketing and events are Hispanic or Latino and 8.2% of directors of marketing and events are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Director of marketing and events race
| Director of marketing and events race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Director of marketing and events race and ethnicity over time
See how director of marketing and events racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Director of marketing and events race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Director of marketing and events wage gap by race
According to our data, asian directors of marketing and events have the highest average salary compared to other ethnicities. Black or african american directors of marketing and events have the lowest average salary at $77,173.
| Ethnicity | Salary |
|---|---|
| Unknown | $83,852 |
| White | $83,249 |
| Black or African American | $77,173 |
| Asian | $96,804 |
| Hispanic or Latino | $82,790 |
Average director of marketing and events age
See how the average age of directors of marketing and events varies based on ethnicity and gender.
Male
Female
Director of marketing and events age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Director of marketing and events age breakdown
The average age of directors of marketing and events is 40+ years years old, representing 44% of the director of marketing and events population.
Director of marketing and events age breakdown
| Director Of Marketing And Events Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Director of marketing and events educational attainment
The most common degree for directors of marketing and events is bachelor's degree, with 78% of directors of marketing and events earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 8%.
- Bachelor's, 78%
- Master's, 9%
- Associate, 8%
- High School Diploma, 2%
- Other Degrees, 3%
Directors of marketing and events by degree level
| Director of marketing and events degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 9% |
| Associate | 8% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Director of marketing and events jobs you might like
Director of marketing and events wage gap by degree level
According to the data, directors of marketing and events with a Doctorate degree earn more than those without, at $115,141 annually. With a Master's degree, directors of marketing and events earn a median annual income of $107,420 compared to $88,253 for directors of marketing and events with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $107,420 |
| Bachelor's Degree | $88,253 |
| Doctorate Degree | $115,141 |
Director of marketing and events employment statistics
Most directors of marketing and events work for a private in the hospitality industry.
Company size where directors of marketing and events work
Below, you can see the size of companies where directors of marketing and events work.
Director of marketing and events jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 20% |
Director of marketing and events jobs by company type
Employees with the director of marketing and events job title have their preferences when it comes to working for a company. For instance, most directors of marketing and events prefer to work at private companies over public companies.
Director of marketing and events jobs by sector
| Company type | Percentages |
|---|---|
| Education | 10% |
| Public | 21% |
| Private | 66% |
| Government | 3% |
Director of marketing and events jobs by industry
The most common industries for directors of marketing and events are hospitality, media and education.
Director of marketing and events industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 13% |
| Media | 10% |
| Fortune 500 | 9% |
| Retail | 8% |
| Education | 8% |
| Technology | 8% |
| Finance | 7% |
| Professional | 7% |
| Health Care | 5% |
| Non Profits | 5% |
| Manufacturing | 4% |
| Internet | 3% |
| Government | 2% |
| Construction | 2% |
| Start-up | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Telecommunication | 1% |
| Real Estate | 1% |
Director of marketing and events turnover and employment statistics
Director of marketing and events unemployment rate over time
The unemployment rate for directors of marketing and events between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Director of marketing and events unemployment rate by year
| Year | Director of marketing and events unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average director of marketing and events tenure
The average director of marketing and events stays at their job for 1-2 years, based on the 1,957 directors of marketing and events resumes in Zippia's database.
Director of marketing and events tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 20% |
| 1-2 years | 32% |
| 3-4 years | 16% |
| 5-7 years | 16% |
| 8-10 years | 7% |
| 11+ years | 9% |
Director of marketing and events LGBT ratio compared to similar jobs
Review the percent of directors of marketing and events that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Account Services Manager | 7.25% | 223,390 |
| Advertising Production Manager | 9.54% | 56,812 |
| Director Of Marketing And Events | 9.86% | - |
| Resource Development Director | 16.11% | 62,286 |
Similar director of marketing and events jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Account Services Manager | 7.25% | 223,390 |
| Advertising Production Manager | 9.54% | 56,812 |
| Resource Development Director | 16.11% | 62,286 |
Foreign languages spoken by directors of marketing and events
The most common foreign language among directors of marketing and events is Spanish at 55.2%. The second-most popular foreign language spoken is French at 12.6% and Portuguese is the third-most popular at 6.9%.
- Spanish, 55.2%
- French, 12.6%
- Portuguese, 6.9%
- Korean, 6.9%
- Italian, 4.6%
- Other, 13.8%
Director of marketing and events languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 55.2% |
| French | 12.6% |
| Portuguese | 6.9% |
| Korean | 6.9% |
| Italian | 4.6% |
| Other | 13.8% |
