How To Become A Director Of Marketing And Information Technology: What It Is and Career Path

What is a director of marketing and information technology and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Stephanie Dellande,

Richard Tate

There is more than meets the eye when it comes to being a director of marketing and information technology. For example, did you know that they make an average of $60.11 an hour? That's $125,025 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director of marketing and information technology?

Stephanie Dellande

Professor, Menlo College

Most likely, some 2020 graduates are feeling discouraged about their future. Particularly for those in fields in which job opportunities are generally less abundant, e.g., communication, psychology, majority of the humanities. Young adults, ages 18-35 years, have experienced and/or are experiencing, directly or indirectly, some of the country's most difficult times, the great recession December 2007 - June 2009, for many much longer, and now the COVID-19 pandemic of 2020. Fortunately, or unfortunately, Congress has a significant role in determining the timeline of the fate of COVID-19 and a thriving economy. While the well-being (physical, financial, emotional, educational) of the American people is top of mind for this administration, if the economy is going to recover in a more expedient way, congress ultimately must agree to the administration's proposed recommendations, bills. If they do, recent graduates will likely be in good stead. It would be in the best interest of graduates to take a mindful approach (Celsi, Nelson, Dellande, Gilly, 2017) to their career. While the economy is in a state of collapse, young adults may have a difficult time launching their career. However, food for thought, accepting most any work although it may not be in a preferred field is suggested. Also recommended, while in a less desirable position, take advantage of or create opportunities to perform tasks related or only tangentially related to an aspirational career. Doing so will likely go a long way in helping to realize an ideal position.

ScoreDirector Of Marketing And Information TechnologyUS Average

Salary

8.3

Avg. Salary $125,025

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 22.99%

male 77.01%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director of marketing and information technology

Explore director of marketing and information technology education requirements

Most common director of marketing and information technology degrees

Bachelor's

67.8 %

Associate

13.1 %

Master's

12.7 %

Start to develop specific director of marketing and information technology skills

Skills	Percentages
Digital Marketing	15.58%
CRM	11.31%
Software Development	5.39%
Asset Management	3.92%
Email Campaigns	3.55%

Complete relevant director of marketing and information technology training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of marketing and information technology learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of marketing and information technology based on U.S. Bureau of Labor Statistics data and data from real director of marketing and information technology resumes.

Research director of marketing and information technology duties and responsibilities

Develop & manage e-commerce store.
Manage maintenance of all PC workstations, printers and servers.
Design, build, and manage website and Facebook page for new business.
Lead application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.

Get director of marketing and information technology experience

Generally, it takes 8-10 years to become a director of marketing and information technology. The most common roles before becoming a director of marketing and information technology include information technology manager, information technology director team lead and owner.

Apply for director of marketing and information technology jobs

Now it's time to start searching for a director of marketing and information technology job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average director of marketing and information technology salary

The average director of marketing and information technology salary in the United States is $125,025 per year or $60 per hour. Director of marketing and information technology salaries range between $82,000 and $189,000 per year.

Average director of marketing and information technology salary

$125,025 Yearly

$60.11 hourly

How do directors of marketing and information technology rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Director of marketing and information technology reviews

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.

What is a director of marketing and information technology and how to become one

What general advice would you give to a director of marketing and information technology?

Director of marketing and information technology career paths

Key steps to become a director of marketing and information technology

Explore director of marketing and information technology education requirements

Most common director of marketing and information technology degrees

Start to develop specific director of marketing and information technology skills

Complete relevant director of marketing and information technology training and internships

Research director of marketing and information technology duties and responsibilities

Get director of marketing and information technology experience

Apply for director of marketing and information technology jobs

How did you land your first director of marketing and information technology job

Average director of marketing and information technology salary

How do directors of marketing and information technology rate their job?

Director of marketing and information technology reviews