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Director of marketing and information technology skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director of marketing and information technology skills. We ranked the top skills for directors of marketing and information technology based on the percentage of resumes they appeared on. For example, 15.6% of director of marketing and information technology resumes contained digital marketing as a skill. Continue reading to find out what skills a director of marketing and information technology needs to be successful in the workplace.

15 director of marketing and information technology skills for your resume and career

1. Digital Marketing

Here's how directors of marketing and information technology use digital marketing:

Developed digital marketing website strategies and campaigns for direct to consumer and direct to physician models
Create and manage strategy to serve as mechanism to attract sponsorship partners while establishing aggressive and high-risk/high-reward digital marketing platform.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of marketing and information technology use crm:

Deployed the organization's first CRM and revenue opportunity reporting/tracking initiative.
Led application development for public and private equities including mission-critical operations such as trading, trade support, CRM and website.

3. Software Development

Software development is the mechanism by which programmers create computer programs. The Software Development Life Cycle (SDLC) is a framework for developing applications that follow technological needs and consumer requirements. It consists of many stages. The SDLC establishes an international standard that software developers can use to enhance and create their programs. It provides a well-defined framework for software developers to pursue in the production, maintenance, and design of premium quality software. The aim of the software development process is to create high-quality software on time and within budget.

Here's how directors of marketing and information technology use software development:

Lead marketing, sales and software development for Oracle/Java-based application serving medical/dialysis treatment clinics and VA hospitals nationwide.
Instituted software development process based on rapid, phased deployment.

4. Asset Management

Asset management describes the management of assets that are invested on behalf of various industries. It is the process of developing, operating, maintaining, and selling assets for profit and managing the money for individuals and companies through stocks, bonds, and cash equivalents, among other things.Alternatively, asset management enables a business to keep track of all of its assets, helps ensure correct depreciation rates, helps identify and manage risk, and removes ghost assets from business inventory.

Here's how directors of marketing and information technology use asset management:

Controlled all asset management in marketing, promotions, dealer specials.
Created Asset Management solution in alignment with the Enterprise Data Model.

5. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how directors of marketing and information technology use email campaigns:

Managed analytic support, social media, and email campaigns.
Led recommendation and implementation of new Marketing Automation System for lead generation email campaigns, tracking prospects and more efficient communication.

6. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors of marketing and information technology use product development:

Formulate all marketing strategic planning initiatives for this $125 million international product development and manufacturing company encompassing three diverse divisions.
Managed over 40 product development, product marketing, customer relationship marketing, field marketing and market insights/strategic planning personnel.

7. Web Development

Here's how directors of marketing and information technology use web development:

Reduced the operating budget by $1 Million/year by leading the vendor selection and implementation of the web development outsourcing initiative.
Increased business by 67% through the use of web development and marketing technology.

8. SQL

Here's how directors of marketing and information technology use sql:

Coordinated development of SQL database generated content
Performed SQL queries for trouble shooting and reporting.

9. B2C

The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.

Here's how directors of marketing and information technology use b2c:

Provided search marketing and technology services to an assortment of B2B and B2C companies in e-commerce and travel.
Develop sales and marketing strategy aligned with corporate revenue objectives for B2B/B2C product marketing and communications strategies for acquisition and retention.

10. Direct Reports

Here's how directors of marketing and information technology use direct reports:

Led 12 direct reports and 65 indirect reports and covered territories in the U.S., Europe, and Asia.
Managed several direct reports as well as external pr agency, contract event staff/writers and designers.

11. Data Warehouse

Data warehouse, often abbreviated as either DW or DWH is a system used in computing for data analysis as well reporting. The DW is also considered to be an integral component of business intelligence as they also provide storage facilities for both real-time and historical data. ETL and ELT are the two driving forces behind a data warehouse system.

Here's how directors of marketing and information technology use data warehouse:

Leverage the Foundation - Visionary leader of a 25+ million dollar data warehouse/business intelligence initiative.
Led business intelligence systems (data warehouse) development and enterprise architecture design.

12. Saas

Here's how directors of marketing and information technology use saas:

Founded the company as a leading-edge provider of Internet-based SaaS offering for build-to-order manufacturers.
Revamped company branding and positioning from services to a SaaS technology platform company.

13. ROI

Here's how directors of marketing and information technology use roi:

Developed dashboards allowing senior management to view sales cycle time, sales person effectiveness, revenue forecasts, and marketing ROI.
Managed data feeds for online advertising campaigns CPC/CPA for successful ROI * Designed layout and features for company's multiple websites.

14. Search Engine Optimization

Here's how directors of marketing and information technology use search engine optimization:

Designed a new Website featuring photos, success stories, search engine optimization, and Web analytics.
Managed agencies comprised of inbound marketing acquisition, public relations, search engine optimization, online reputation management among others.

15. Cycle Management

Here's how directors of marketing and information technology use cycle management:

Established sales-cycle management procedures, implemented cross-training efforts, integrated the IT department, and improved quoting protocols.
Key Achievements COE Architecture: Accountable for the execution of life cycle management for all Lilly USA solution.

What skills help Directors Of Marketing And Information Technology find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of marketing and information technology resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all Directors of marketing and information technology possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Directors of marketing and information technology?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director of marketing and information technology skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Directors of marketing and information technology need?

Peter Dordal Ph.D.

Director for Information Technology, Loyola University Chicago

I'm leaving off software developers, and answering about our Information Technology graduates.

IT students entering the business world will need to know how to get the maximum leverage out of business systems. In many cases, this will mean writing their own specialized queries to extract the precise business intelligence needed; general-purpose "canned" queries just won't cut it. They will need a broad understanding of what software can accomplish for the enterprise and how to deploy new software effectively; this applies to software used in the office as well as to software used in manufacturing and shipping. And they will need to understand how to lease storage and computing resources from the cloud to meet not only predictable, long-term demands but also sudden short-term business projects.

Students working in database administration and management will need to be able to manage much larger volumes of data than a few years ago. They will need to be familiar with the great variety of new databases in order to pick the best tool for the job.
Students working in network management will need to be able to ensure that everyone has the bandwidth and server access they need, as those demands expand to include extensive video, low-latency real-time connectivity, and the regular transfer of huge amounts of data.

Students in cybersecurity will need to be fully acquainted with all the recommended best practices. However, they will also have to be able to anticipate and guard against potential new vulnerabilities. "By the book" protection is no longer sufficient.

What technical skills for a director of marketing and information technology stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of director of marketing and information technology skills to add to your resume

The most important skills for a director of marketing and information technology resume and required skills for a director of marketing and information technology to have include:

Digital Marketing
CRM
Software Development
Asset Management
Email Campaigns
Product Development
Web Development
SQL
B2C
Direct Reports
Data Warehouse
Saas
ROI
Search Engine Optimization
Cycle Management
HIPAA

HTML
Virtualization
CSS
JavaScript
Lead Management
Facebook
PCI
Windows
POS
Graphic Design
Trade Shows
PPC
SEM
Twitter
Enterprise Architecture
E-Commerce

Application Development
Portfolio
Photography
Real Estate
Strategic Direction
PC
Web Site
ERP
Troubleshoot
C-Level
HR
Computer System
Business Development
YouTube

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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