What does a director of marketing and product management do?
A director of marketing and product management is in charge of spearheading a company's marketing and management efforts, ensuring efficiency and profitability. Their responsibilities typically revolve around setting goals and objectives, collaborating with analysts to identify the strengths and weaknesses of current operations, implementing solutions to improve procedures, and devising strategies to optimize processes. A director also coordinates departments, allocate budgets, put projects and programs into motion, and make decisions according to analysis results. Furthermore, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Director of marketing and product management responsibilities
Here are examples of responsibilities from real director of marketing and product management resumes:
- Lead database marketing team to conceptualize, design, build, and QA new CRM database on schedule.
- Lead creation of outbound digital campaign targeting professional Java developers to extend apps and skills to mobile (SaaS).
- Deploy CRM system to effectively manage customer relations.
- Develop uniform strategy, metrics, and kpis that lead to quicker implementations increase flexibility while maintaining governance model.
- Save millions of dollars in infrastructure costs by proposing intelligent cloud computing and storage designs.
- Conduct technology skills assessments for cloud service management features.
- Design and implement customer segmentation strategy to improve profit margins and marketing ROI.
- Create business justification and ROI models for new development efforts and deprecating/re-aligning products as needed.
- Define key performance indicators (KPIs) and product performance dashboards allowing more accurate measurement of performance improvement initiatives and metrics.
- Establish diverse cultural leadership throughout multiple international engineering, QA, and support staff members.
- Oversee product engineering requests, issues lists, and bug fixes as well as review QA test cases.
- Develop formal product documentation, specs, establish instructions for manufacture and QC procedures.
Director of marketing and product management skills and personality traits
We calculated that 10% of Directors Of Marketing And Product Management are proficient in Product Management, Digital Marketing, and CRM. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors Of Marketing And Product Management that have these skills listed on their resume here:
- Product Management, 10%
Directed all marketing and product management operations throughout organization, with a focus on consistency, efficiency and aggressive profitable growth.
- Digital Marketing, 8%
Build digital marketing campaigns: ad words, email newsletter, social media platforms, online listings.
- CRM, 7%
Develop and execute dynamic queries in CRM database for all staff to effectively target market products and services.
- Project Management, 5%
Created custom CRM/SAP software systems in Excel to increase customer communication and satisfaction for project management services during lengthy development cycles.
- Marketing Campaigns, 5%
Integrated with product group marketing campaigns to drive actionable outcomes for Services engagement for field execution for driving incremental demand generation.
- Product Line, 5%
Identified opportunity/guided acquisition of $5M product line from Abbott Hospital Products Division.
Common skills that a director of marketing and product management uses to do their job include "product management," "digital marketing," and "crm." You can find details on the most important director of marketing and product management responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a director of marketing and product management to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Directors of marketing and product management often use analytical skills in their day-to-day job, as shown by this real resume: "planned, analyzed and implemented mass campaign tactics against sales goals across all product lines while managing a $65mm budget. "
Communication skills. Many director of marketing and product management duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a director of marketing and product management will need this skill often in their role. This resume example is just one of many ways director of marketing and product management responsibilities rely on communication skills: "created and executed integrated marketing and communications strategy to support vendor sponsorship increase by 30%. "
Creativity. This is an important skill for directors of marketing and product management to perform their duties. For an example of how director of marketing and product management responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a director of marketing and product management: "worked with senior management and product management to create/launch marketing programs to manage end-of-life inventory for to-be-retired high-end workstations. ".
Organizational skills. A big part of what directors of marketing and product management do relies on "organizational skills." You can see how essential it is to director of marketing and product management responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical director of marketing and product management tasks: "oversee and monitor 1 direct report and 20 indirect reports, ensuring all team members are meeting or exceeding organizational goals. "
See the full list of director of marketing and product management skills
The three companies that hire the most director of marketing and product managements are:
Choose from 10+ customizable director of marketing and product management resume templates
Build a professional director of marketing and product management resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your director of marketing and product management resume.
Compare different directors of marketing and product management
Director of marketing and product management vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
There are some key differences in the responsibilities of each position. For example, director of marketing and product management responsibilities require skills like "marketing campaigns," "integrated marketing," "cloud," and "email marketing." Meanwhile a typical product director has skills in areas such as "product design," "software development," "product vision," and "kpis." This difference in skills reveals the differences in what each career does.
Product directors earn the highest salaries when working in the internet industry, with an average yearly salary of $155,810. On the other hand, directors of marketing and product management are paid more in the technology industry with an average salary of $162,761.product directors tend to reach similar levels of education than directors of marketing and product management. In fact, product directors are 3.3% less likely to graduate with a Master's Degree and 0.6% more likely to have a Doctoral Degree.Director of marketing and product management vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
In addition to the difference in salary, there are some other key differences worth noting. For example, director of marketing and product management responsibilities are more likely to require skills like "product management," "cycle management," "product strategy," and "brand planning." Meanwhile, a marketing lead has duties that require skills in areas such as "healthcare," "twitter," "linkedin," and "digital transformation." These differences highlight just how different the day-to-day in each role looks.
Marketing leads earn a lower average salary than directors of marketing and product management. But marketing leads earn the highest pay in the technology industry, with an average salary of $118,478. Additionally, directors of marketing and product management earn the highest salaries in the technology with average pay of $162,761 annually.Average education levels between the two professions vary. Marketing leads tend to reach lower levels of education than directors of marketing and product management. In fact, they're 8.3% less likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.Director of marketing and product management vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a director of marketing and product management is likely to be skilled in "product management," "digital marketing," "crm," and "marketing campaigns," while a typical consultant/marketing director is skilled in "healthcare," "customer relationships," "business process," and "pre sales."
Consultant/marketing directors earn the best pay in the technology industry, where they command an average salary of $124,612. Directors of marketing and product management earn the highest pay from the technology industry, with an average salary of $162,761.Most consultant/marketing directors achieve a similar degree level compared to directors of marketing and product management. For example, they're 4.0% less likely to graduate with a Master's Degree, and 1.7% less likely to earn a Doctoral Degree.Director of marketing and product management vs. Manager/marketing director
Types of director of marketing and product management
Updated January 8, 2025
