FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Director Of Marketing And Public Relations

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Director Of Marketing And Public Relations

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $80,000

    Average Salary

What Does A Director Of Marketing And Public Relations Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

Show More

Show Less

How To Become A Director Of Marketing And Public Relations

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

Show More

Show Less

Do you work as a Director Of Marketing And Public Relations?

Send To A Friend

Director Of Marketing And Public Relations Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Director Of Marketing And Public Relations Career Paths

Director Of Marketing And Public Relations
Executive Director
Executive Vice President
11 Yearsyrs
Director Of Communications And Marketing
Marketing Vice President
10 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Vice President
Managing Director
11 Yearsyrs
Director Of Sales And Marketing
Sales And Marketing Vice President
11 Yearsyrs
Director Of Sales And Marketing
9 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Development Director
9 Yearsyrs
President
Board Of Directors Member
8 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Business Development Director
11 Yearsyrs
Director Of Marketing & Development
Chief Marketing Officer
10 Yearsyrs
Director Of Marketing & Development
9 Yearsyrs
Director, Corporate Communications
Marketing Director
7 Yearsyrs
Director, Corporate Communications
10 Yearsyrs
Sales And Marketing Vice President
Vice President & General Manager
12 Yearsyrs
Vice President Of Public Relations
Vice President Of Marketing & Communications
12 Yearsyrs
Chief Marketing Officer
Founder And Chief Executive Officer
7 Yearsyrs
Chief Executive Officer
President & Chief Operating Officer
13 Yearsyrs
Chief Operating Officer
Owner And Chief Executive Officer
7 Yearsyrs
Corporate Director Of Marketing
Senior Director Of Marketing
12 Yearsyrs
President/Chief Executive Officer
Advisory Board Member
5 Yearsyrs
Managing Director
Client Services Director
9 Yearsyrs
Co-Owner
Regional Vice President
11 Yearsyrs
Senior Director Of Marketing
Sales Vice President
12 Yearsyrs
Marketing Operations Director
8 Yearsyrs
Public Relations And Communications Director
Communications Director
6 Yearsyrs
Public Relations And Communications Director
7 Yearsyrs
Executive Director, Marketing
9 Yearsyrs
Marketing Operations Director
Director Of Strategy
11 Yearsyrs
Director Of Admissions
Campus Director
7 Yearsyrs
Director Of Admissions
7 Yearsyrs
Regional Director
National Director
10 Yearsyrs
Regional Director
9 Yearsyrs
Vice President Of Communication
Finance Vice President
10 Yearsyrs
Service Director
Division Director
9 Yearsyrs
Community Development Director
Community Relations Director
8 Yearsyrs
Community Development Director
9 Yearsyrs
Founder And Chief Executive Officer
Director Of Digital Marketing
9 Yearsyrs
Media Relations Director
Director Of Public Affairs
7 Yearsyrs
Media Relations Director
5 Yearsyrs
Executive Vice President
Chief Administrative Officer
11 Yearsyrs
Director Of Human Resources
Area Director
8 Yearsyrs
Senior Director
Corporate Vice President
12 Yearsyrs
Vice President Of Marketing & Communications
Senior Vice President, Sales
14 Yearsyrs
Brand Director
Director, Global Marketing
12 Yearsyrs
Brand Director
10 Yearsyrs
Senior Vice President
Chief Development Officer
12 Yearsyrs
Show More
Share

Do you work as a Director Of Marketing And Public Relations?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Top Careers Before Director Of Marketing And Public Relations
Internship 4.7%
Manager 3.3%
Director 3.1%
Top Careers After Director Of Marketing And Public Relations
Owner 6.6%
Consultant 4.9%
Director 3.9%
President 3.8%
Principal 3.1%

Do you work as a Director Of Marketing And Public Relations?

Average Yearly Salary
$80,000
View Detailed Salary Report
$45,000
Min 10%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$143,000
Max 90%
Best Paying Company
Allies Inc.
Highest Paying City
New York, NY
Highest Paying State
New Jersey
Avg Experience Level
3.4 years
How much does a Director Of Marketing And Public Relations make at top companies?
The national average salary for a Director Of Marketing And Public Relations in the United States is $81,035 per year or $39 per hour. Those in the bottom 10 percent make under $45,000 a year, and the top 10 percent make over $144,000.

Real Director Of Marketing And Public Relations Salaries

Job Title Company Location Start Date Salary
Director of Marketing and PR Big Yard Music Group Ltd. Valley Stream, NY Jun 12, 2008 $145,881
Director of Marketing and Public Relations Arts Des Provinces de France Secaucus, NJ Dec 15, 2009 $117,000
Marketing & PR Director Gaucho, LLC New York, NY Oct 01, 2013 $110,000
Director, Marketing & PR Esretail Co New York, NY May 01, 2013 $100,000
Marketing/Pr Director 28 St. Hospitality Inc. Orangeburg, NY Sep 12, 2012 $91,828
Director of Media, Marketing and Public Relations Ontic Golf Group LLC Grand Haven, MI Apr 01, 2014 $85,000 -
$105,000
Director of Marketing and Public Relations Destination Miami Beach Management LLC Miami Beach, FL Aug 26, 2013 $85,000
Director of Marketing and Public Relations Twin Minds, Inc. Miami, FL Sep 30, 2009 $65,678
Director of Marketing and PR Woolly Mammoth Theatre Company Washington, DC Oct 31, 2011 $65,000
Marketing Director and Public Relations Representa Venice Quarters, Inc. Oakland Park, FL Nov 29, 2011 $64,799
Director, Marketing and Public Relations Seal Capital, Inc. Los Angeles, CA Sep 21, 2009 $64,467
Director, Marketing and Public Relations The National Society of Collegiate Scholars Washington, DC May 19, 2011 $58,000 -
$62,000
Director of Marketing and Public Relations Lionhead Inn, Inc. Vail, CO Oct 01, 2009 $55,000
Director of Marketing and Public Relations Us2U, Inc. Miami Beach, FL Oct 01, 2009 $45,500
Marketing/Pr Director The Daily Gobble Inc. New York, NY Oct 01, 2011 $43,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Director Of Marketing And Public Relations?

Have you worked as a Director Of Marketing And Public Relations? Help other job seekers by rating your experience as a Director Of Marketing And Public Relations.

Top Skills for A Director Of Marketing And Public Relations

  1. Web Content
  2. Press Releases
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Created public relations program and helped guide marketing program development for start-up Web content management software vendor.
  • Developed and managed internal and external communication plans, press releases, and website/ collateral materials.
  • Planned and executed special events and trade shows while establishing community recognition.
  • Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  • Conducted in-depth customer analysis using online survey tools for the purpose of increasing brand-worth while improving the customer experience

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Directors Of Marketing And Public Relations

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. New Jersey
  6. Colorado
  7. California
  8. Washington
  9. Massachusetts
  10. Delaware
  • (195 jobs)
  • (891 jobs)
  • (38 jobs)
  • (325 jobs)
  • (307 jobs)
  • (237 jobs)
  • (1,751 jobs)
  • (281 jobs)
  • (447 jobs)
  • (25 jobs)

Director Of Marketing And Public Relations Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,985 Director Of Marketing And Public Relations resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Director Of Marketing And Public Relations Resume

View Resume Examples

Director Of Marketing And Public Relations Demographics

Gender

Female

61.2%

Male

30.6%

Unknown

8.2%
Ethnicity

White

62.7%

Hispanic or Latino

14.7%

Black or African American

12.1%

Asian

6.6%

Unknown

3.9%
Show More
Foreign Languages Spoken

Spanish

48.9%

French

18.1%

Italian

5.3%

German

4.8%

Mandarin

3.2%

Portuguese

3.2%

Chinese

3.2%

Arabic

2.7%

Danish

1.6%

Russian

1.6%

Swedish

1.1%

Dutch

1.1%

Norwegian

1.1%

Polish

1.1%

Vietnamese

0.5%

Korean

0.5%

Thai

0.5%

Cebuano

0.5%

Filipino

0.5%

Hebrew

0.5%
Show More

Director Of Marketing And Public Relations Education

Schools

University of Phoenix

12.5%

New York University

7.1%

Syracuse University

6.5%

Michigan State University

5.9%

Arizona State University

5.9%

University of Southern California

4.7%

Kent State University

4.7%

University of Alabama

4.5%

Webster University

4.5%

University of Maryland - College Park

4.5%

Florida International University

4.5%

Texas A&M University

4.2%

University of Utah

4.2%

University of Florida

4.2%

University of Washington

4.2%

Ohio State University

3.9%

University of California - Los Angeles

3.6%

Georgia State University

3.6%

Florida State University

3.6%

Southern Methodist University

3.6%
Show More
Majors

Business

20.9%

Marketing

16.4%

Communication

16.0%

Journalism

7.9%

Public Relations

7.2%

Management

4.9%

English

4.1%

Political Science

3.8%

Graphic Design

2.7%

Psychology

2.4%

Fine Arts

1.7%

Education

1.6%

Kinesiology

1.6%

Agricultural Public Services

1.4%

Advertising

1.4%

Journalism And Mass Communications

1.3%

Sociology

1.2%

Liberal Arts

1.2%

Writing

1.1%

Music

1.0%
Show More
Degrees

Bachelors

53.1%

Masters

26.9%

Other

13.0%

Certificate

3.0%

Associate

2.6%

Doctorate

1.3%

License

0.2%

Diploma

0.0%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As a Director Of Marketing And Public Relations?

Are you working as a Director Of Marketing And Public Relations? Help us rate Director Of Marketing And Public Relations as a Career.

Top Director Of Marketing And Public Relations Employers

Show More

Jobs From Top Director Of Marketing And Public Relations Employers

Director Of Marketing And Public Relations Videos

Branding in Relation to Marketing, Public Relations & Advertising

Advertising, Marketing, and Public Relations: On the Rise

A Day in the Life - Public Relations Manager

Related to your recently viewed content