Director of marketing and public relations resume examples from 2026
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How to write a director of marketing and public relations resume
Craft a resume summary statement
A well-written resume summary is basically an elevator pitch. You are summing up your skills and experience in a few sentences to wow recruiters, hiring managers, and decision makers into giving you an interview. Here are some tips to putting your best foot first with your resume summary:
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in director of marketing and public relations-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
These four steps should give you a strong elevator pitch and land you some director of marketing and public relations interviews.Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.
List the right project manager skills
Your Skills section is an easy way to let recruiters know you have the skills to do the job. Just as importantly, it can help your resume not get filtered out by hiring software. Here is how to make the most of your skills section and make sure you have the right keywords:
- Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
- Include as many relevant hard or technical director of marketing and public relations skills as possible for each job you apply to.
- Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
Here are example skills to include in your “Area of Expertise” on a director of marketing and public relations resume:
- Digital Marketing
- Marketing Campaigns
- Marketing Mix
- Web Content
- Social Media Marketing
- Press Releases
- Product Development
- Content Marketing
- SEO
- Integrated Marketing
- Lead Generation
- Trade Shows
- Brand Awareness
- Communication Strategies
- Social Media Management
- Media Management
- Develop Pricing Strategies
- Copywriting
- Marketing Analytics
- Pricing Strategy
- Market Research
- External Communications
- Crisis Communications
- ROI
- Graphic Design
- Event Planning
Zippia’s AI can customize your resume for you.
How to structure your work experience
Your employment history is arguably one of the most important parts of your resume. It shows you have experience and foundation in your field to successfully master the director of marketing and public relations position. Here is how to most effectively structure your work experience:
- List your most recent experience first, followed by earlier roles in reverse chronological order. Employers care about your most recent experience the most.
- Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
- Include only recent, relevant jobs.
How to write director of marketing and public relations experience bullet points
Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:
- Use strong action verbs like Led, Built, or Optimized.
- Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
- Wrap it up by explaining the actions you took to achieve the result and how you made an impact.
Here are great bullet points from director of marketing and public relations resumes:
Work history example #1
Marketing Account Manager
Macy's
- Supported Marketing Manager in collaboration with cross-functional teams to analyze online product launch campaigns and provide strategic recommendations.
- Led analytics for Macy's loyalty and credit card marketing program.
- Recommended optimum mailing quantities to attain maximum ROI.
- Collaborated with HRG Hudson River Group to analyze the media driven ROI by DMA designated market area.
- Worked extensively with CRM software, Google Adwords and Analytics.
Work history example #2
Manager, Field Marketing
Farm Bureau Insurance
- Collaborated with copywriters and designers to develop compelling HTML email campaigns and corresponding landing pages.
- Participated on gap analysis team for CRM initiative.
- Continued to provide consulting services to network of global clients on business impact analysis and implementation of the ROI Methodology.
- Developed promotions and related materials to increase customer sell-through and ROI.
- Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
Work history example #3
Owner
Ashland
- Managed the Chemical Process Facility for Metal Improvement Company, Wet chemical and paint/primer application corrosion resistance.
- Helped Scrum Master in prioritizing the Sprint backlog depending on team capacity during planning session.
- Created Internet strategy and web marketing plan for new product introductions.
- Directed a start-up courier company based in Minneapolis through the regulatory process.
- Reconciled financial reports, multiple bank accounts, profit and loss statements, and payroll.
Work history example #4
Communications Project Manager
Spectrum Management
- Produced quarterly SharePoint-based online newsletter for distribution to team members in the U.S. and abroad.
- Provided oversight of reporting and consolidation of NA legal entities in accordance with IFRS.
- Served as media spokesperson and GMI representative with key national influencers.
- Conceived, wrote and distributed critical HR-related communications materials, including employee brochures, executive sponsorship communications, and marketing collateral.
- Produced workplace newsletters and managed internet/intranet sites with a $200K budget.
Zippia’s AI can customize your resume for you.
Add an education section to your resume
- The highest degree you have achieved.
- TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
- TField of study
- TAny honors, relevant coursework, achievements, or pertinent activities
Here are some examples of good education entries for resumes:
Bachelor's Degree in communication
University of South Florida, Tampa, FL
1996 - 1999
Bachelor's Degree in communication
University of Maryland - College Park, College Park, MD
1995 - 1998
Highlight your director of marketing and public relations certifications on your resume
If you have any additional certifications, add them to the certification section.
To list, use the full name of the certification and the organization that issued it, along with the date of achievement.
Here are some of the best certifications to have on director of marketing and public relations resumes:
- Professional Certified Marketer (PCM)
- Certified Blockchain & Digital Marketing Professional
- Certified Medical Interpreter - Spanish (CMI)
- Accreditation in Public Relations (PR)