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Director of marketing and development are known by various titles such as VP of marketing, marketing manager, etc. When the firm develops to a mature stage, they normally look for a talented person who is accountable for their marketing initiatives. Although they can outsource this marketing task to any top-notch marketing agency, you can enjoy various benefits by hiring a passionate director of marketing and development.


Dedicated directors act as the marketing team leaders and coordinate with multiple departments to make the company's marketing plans operate in the right way. These management professionals work within the defined budget to create the essential marketing materials. They are tasked to improve the marketing scheme of the company while exploring new ways to make new clients and customers.


Directors make $100,273 per year, which is valued at $48.21 per hour. Pretty impressive, isn't it? If you gravitate towards this profession, get a bachelor's degree in business or marketing. You will also need great work experience before you can get hired.

What Does a Director Of Marketing & Development Do

There are certain skills that many directors of marketing & development have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Director Of Marketing & Development does

How To Become a Director Of Marketing & Development

If you're interested in becoming a director of marketing & development, one of the first things to consider is how much education you need. We've determined that 75.3% of directors of marketing & development have a bachelor's degree. In terms of higher education levels, we found that 16.1% of directors of marketing & development have master's degrees. Even though most directors of marketing & development have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Director Of Marketing & Development
Top Director Of Marketing & Development Jobs Near You

Career Path For a Director Of Marketing & Development

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of executive director you might progress to a role such as regional vice president eventually. Later on in your career, you could end up with the title regional vice president.

Director Of Marketing & Development

Average Salary for a Director Of Marketing & Development

Directors Of Marketing & Development in America make an average salary of $98,174 per year or $47 per hour. The top 10 percent makes over $162,000 per year, while the bottom 10 percent under $59,000 per year.
Average Director Of Marketing & Development Salary
$98,174 Yearly
$47.20 hourly

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Roles and Types of Director Of Marketing & Development

The role of a director of marketing & development includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general director of marketing & development responsibilities:

  • The successful candidate’s responsibilities will include, but not be limited to: identify, create
  • Develop and execute go-to-market strategies and plans for developers develop compelling
  • Develop, manage, and maintain rfp processes including a database

There are several types of director of marketing & development, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.


Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.


They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

  • Average Salary: $104,550
  • Degree: Bachelor's Degree

Marketing Director

Role:

Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?


Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.


As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.

  • Average Salary: $114,906
  • Degree: Bachelor's Degree

Business Development Director

Role:

Many people seem to struggle with what business development entails. Mostly, because the business itself has so many different operational activities. But what it relates to is actually the act of acquiring new business to increase sales. Within the sales team, there are generally three important roles. The business development executive is responsible for generating leads and closing new accounts. An account manager is responsible for managing the relationship of these existing accounts. Last, but not least, a business development director is responsible for setting strategic plans to effectively chase, maintain, and deliver for new and existing business accounts.


A business development director is involved in tasks such as conducting market research, developing account management strategies, identifing business opportunities, and liaising between the sales team, vendor, and customers. Besides that, they track performance targets, handle requests for proposals, and facilitate the hiring and training of sales staff.


Employers require business development directors to have a bachelor's degree related to business. In addition, three to five years of relevant work experience need to be demonstrated. This role earns, on average, $57 per hour and suits individuals who have a passion for sales and management.

  • Average Salary: $117,784
  • Degree: Bachelor's Degree

States With The Most Director Of Marketing & Development Jobs

Mouse over a state to see the number of active director of marketing & development jobs in each state. The darker areas on the map show where directors of marketing & development earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Director Of Marketing & Development Jobs By State

RankStateNumber of JobsAverage Salary
1Texas5,282$75,325
2California5,225$109,145
3Florida3,744$70,852
4Pennsylvania2,724$110,798
5Georgia2,651$79,516
6New York2,340$120,849
7Ohio1,840$95,351
8Illinois1,773$87,518
9Michigan1,658$101,999
10Washington1,607$100,805
11North Carolina1,579$90,711
12Massachusetts1,555$118,571
13Virginia1,553$88,522
14Arizona1,526$89,906
15South Carolina1,242$82,071
16Wisconsin1,212$83,057
17Minnesota1,202$81,867
18Indiana1,199$80,931
19New Jersey1,152$114,369
20Missouri1,142$75,565
21Tennessee1,138$75,737
22Alabama1,136$75,219
23Colorado965$68,619
24Maryland951$92,075
25Louisiana910$78,797
26Utah815$83,256
27Oklahoma785$71,599
28Kentucky762$77,644
29Kansas697$74,918
30Connecticut667$116,594
31Arkansas637$72,975
32Iowa594$72,126
33Oregon590$101,450
34Nebraska526$69,701
35West Virginia510$89,724
36Nevada450$98,295
37New Mexico441$91,663
38South Dakota406$69,814
39Mississippi374$79,003
40New Hampshire307$106,562
41Montana268$78,981
42North Dakota243$77,561
43Hawaii232$88,177
44Alaska231$79,723
45Maine214$112,078
46Rhode Island187$115,567
47Idaho176$90,595
48Delaware125$108,875
49Wyoming124$77,206
50Vermont113$108,821

Director Of Marketing & Development Education

Director Of Marketing & Development Majors

23.2 %
16.2 %

Director Of Marketing & Development Degrees

Bachelors

75.3 %

Masters

16.1 %

Associate

5.4 %

Top Colleges for Director Of Marketing & Developments

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

$9,808

Enrollment

13,990

Top Skills For a Director Of Marketing & Development

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.9% of directors of marketing & development listed facebook on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Director Of Marketing & Development Resume templates

Zippia allows you to choose from different easy-to-use Director Of Marketing & Development templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Director Of Marketing & Development resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Director Of Marketing & Development diversity

Director Of Marketing & Development Gender Distribution

Female
Female
52%
Male
Male
48%

After extensive research and analysis, Zippia's data science team found that:

  • Among directors of marketing & development, 51.7% of them are women, while 48.3% are men.

  • The most common race/ethnicity among directors of marketing & development is White, which makes up 74.6% of all directors of marketing & development.

  • The most common foreign language among directors of marketing & development is Spanish at 47.4%.

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Best States For a Director Of Marketing & Development

Some places are better than others when it comes to starting a career as a director of marketing & development. The best states for people in this position are New York, Massachusetts, Connecticut, and Rhode Island. Directors of marketing & development make the most in New York with an average salary of $120,849. Whereas in Massachusetts and Connecticut, they would average $118,571 and $116,594, respectively. While directors of marketing & development would only make an average of $115,567 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Pennsylvania

Total Director Of Marketing & Development Jobs: 2,724
Highest 10% Earn:
$182,000
Location Quotient:
1.15

2. Connecticut

Total Director Of Marketing & Development Jobs: 667
Highest 10% Earn:
$189,000
Location Quotient:
0.99

3. New York

Total Director Of Marketing & Development Jobs: 2,340
Highest 10% Earn:
$195,000
Location Quotient:
0.9
Full List Of Best States For Directors Of Marketing & Development

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Top Director Of Marketing & Development Employers

Most Common Employers For Director Of Marketing & Development

RankCompanyAverage SalaryHourly RateJob Openings
1Baker McKenzie$212,429$102.133
2Intel$168,760$81.134
3Simon Property Group$151,680$72.9294
4Salesforce$149,076$71.6751
5Homes.com$146,901$70.634
6American Express$132,954$63.925
7UMiami Health System$128,022$61.553
8Omnicom Media Group$123,684$59.464
9Lane Gorman Trubitt$112,399$54.043
10Mcci Holdings LLC$97,872$47.054

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