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Become A Director Of Marketing & Development

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Working As A Director Of Marketing & Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $97,000

    Average Salary

What Does A Director Of Marketing & Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Marketing & Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Marketing & Development Career Paths

Director Of Marketing & Development
Executive Director
Regional Vice President
11 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Director
Sales Vice President
12 Yearsyrs
Vice President
Vice President & General Manager
12 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Director Of Communications And Marketing
Marketing Vice President
10 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Sales And Marketing Vice President
Senior Vice President, Sales
14 Yearsyrs
Sales And Marketing Vice President
11 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Managing Director
Chief Marketing Officer
10 Yearsyrs
Director, Product Marketing
Marketing Director
7 Yearsyrs
Director, Product Marketing
11 Yearsyrs
Senior Director Of Marketing
12 Yearsyrs
Community Development Director
9 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Chief Operating Officer
Executive Vice President Of Sales
13 Yearsyrs
Development Vice President
Vice President Product Development
13 Yearsyrs
Community Development Director
Planning Director
10 Yearsyrs
Marketing And Business Development Director
9 Yearsyrs
Senior Director Of Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Founder And Chief Executive Officer
Product Director
11 Yearsyrs
Director Of Advancement
11 Yearsyrs
Director Of Public Affairs
Community Relations Director
8 Yearsyrs
Director Of Marketing Services
Director Of Sales And Marketing
9 Yearsyrs
Director Of Marketing Services
9 Yearsyrs
Brand Director
Director, Global Marketing
12 Yearsyrs
Brand Director
10 Yearsyrs
Director, Global Marketing
Global Director
14 Yearsyrs
Director New Business Development
11 Yearsyrs
Senior Director
Vice President, Corporate Development
12 Yearsyrs
Sales Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Executive Vice President
Client Services Director
9 Yearsyrs
Director Of Strategy
Product Management Director
12 Yearsyrs
Senior Vice President
Executive Vice President Marketing
11 Yearsyrs
Vice President & General Manager
National Director
10 Yearsyrs
Operations Vice President
Client Services Vice President
11 Yearsyrs
Global Director
Director Global Operations
13 Yearsyrs
Director Of Digital Marketing
Director Of Digital Strategy
10 Yearsyrs
Director Of Digital Marketing
9 Yearsyrs
Director New Business Development
Director, Global Business Development
14 Yearsyrs
Corporate Director Of Marketing
Director, Corporate Communications
10 Yearsyrs
Client Services Director
Director Of Account Management
11 Yearsyrs
Marketing And Business Development Director
Director Of Sales & Business Development
12 Yearsyrs
Director Of Client Relations
Recruitment Director
6 Yearsyrs
Director Of Client Relations
8 Yearsyrs
Director, Strategic Marketing
Director Of Marketing And Product Management
9 Yearsyrs
Director, Strategic Marketing
10 Yearsyrs
Regional Vice President
National Sales Director
11 Yearsyrs
Director, Marketing & Promotions
Director Of Marketing And Events
5 Yearsyrs
Marketing Operations Director
Account Director
9 Yearsyrs
Marketing Operations Director
8 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Top Careers Before Director Of Marketing & Development
Director 4.2%
Consultant 3.6%
Owner 3.0%
Manager 3.0%
Internship 3.0%
Top Careers After Director Of Marketing & Development
Consultant 5.7%
Principal 5.0%
President 4.9%
Director 4.7%
Owner 3.8%

Do you work as a Director Of Marketing & Development?

Director Of Marketing & Development Demographics

Gender

Female

48.0%

Male

43.5%

Unknown

8.6%
Ethnicity

White

65.0%

Hispanic or Latino

13.1%

Black or African American

11.5%

Asian

6.7%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

47.4%

French

12.7%

Italian

6.9%

German

6.4%

Portuguese

4.0%

Russian

3.5%

Japanese

2.9%

Mandarin

2.3%

Chinese

2.3%

Hebrew

2.3%

Swedish

1.7%

Korean

1.2%

Dakota

1.2%

Polish

1.2%

Arabic

1.2%

Hindi

0.6%

Dutch

0.6%

Danish

0.6%

Norwegian

0.6%

Tamil

0.6%
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Director Of Marketing & Development Education

Schools

University of Phoenix

13.0%

New York University

10.8%

Northwestern University

6.8%

Arizona State University

6.3%

Boston University

5.5%

Michigan State University

5.0%

University of Miami

4.8%

University of Georgia

4.5%

University of Alabama

3.8%

University of South Florida

3.8%

Texas A&M University

3.8%

University of Texas at Austin

3.8%

DePaul University

3.8%

George Washington University

3.5%

University of California - Los Angeles

3.5%

Georgia State University

3.5%

University of Southern California

3.5%

Cornell University

3.5%

University of Florida

3.5%

University of Washington

3.5%
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Majors

Business

28.7%

Marketing

18.4%

Communication

10.2%

Management

7.1%

Public Relations

4.0%

English

3.4%

Finance

3.4%

Journalism

3.4%

Psychology

3.3%

Political Science

2.8%

Education

1.9%

Graphic Design

1.9%

Public Administration

1.7%

History

1.6%

Fine Arts

1.4%

Kinesiology

1.4%

Economics

1.4%

Sociology

1.3%

Elementary Education

1.2%

Health Care Administration

1.2%
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Degrees

Bachelors

44.8%

Masters

34.2%

Other

13.0%

Certificate

3.4%

Associate

2.2%

Doctorate

1.9%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$97,000
View Detailed Salary Report
$55,000
Min 10%
$97,000
Median 50%
$97,000
Median 50%
$97,000
Median 50%
$97,000
Median 50%
$97,000
Median 50%
$97,000
Median 50%
$97,000
Median 50%
$173,000
Max 90%
Best Paying Company
MasTec
Highest Paying City
Seattle, WA
Highest Paying State
Alaska
Avg Experience Level
3.1 years
How much does a Director Of Marketing & Development make at top companies?
The national average salary for a Director Of Marketing & Development in the United States is $98,028 per year or $47 per hour. Those in the bottom 10 percent make under $55,000 a year, and the top 10 percent make over $173,000.

Real Director Of Marketing & Development Salaries

Job Title Company Location Start Date Salary
Director of Marketing and Business Development Whistleout, Inc. San Diego, CA Jul 18, 2016 $300,000
Head (Director) of Developer Marketing Inmobi Inc. San Francisco, CA May 01, 2016 $200,000
Global Director of Marketing and Business Development Advertising Production Resources Company Denver, CO Jan 12, 2016 $195,000
Director of Marketing and Business Development Whistleout, Inc. San Diego, CA Oct 06, 2014 $170,000
Director of Marketing and Business Development Whistleout, Inc. San Diego, CA Aug 18, 2014 $170,000
Marketing Director, Category Development Revlon Consumer Products Corporation New York, NY Apr 01, 2016 $167,500
Area Director-Marketing & Business Development World Wide Sires, Ltd. Visalia, CA Jul 15, 2016 $160,000
Franchise Marketing and Development Director Schakolad of International Drive Inc. Kissimmee, FL Mar 18, 2016 $147,160
Director of Marketing and Business Development Airmarket Inc. New York, NY Nov 14, 2016 $145,000
Director of Marketing and Business Development Tapit USA Inc. New York, NY Nov 17, 2014 $145,000
Director of Marketing and Development Le Labo Inc. New York, NY Oct 01, 2011 $135,000
Director of Marketing and Development Lelabo Inc. New York, NY Oct 01, 2011 $135,000
Director of Marketing and Business Development Oregon Scientific, Inc. Tualatin, OR Oct 20, 2010 $120,000
Director of Marketing and Business Development Razer USA Ltd. Carlsbad, CA Oct 01, 2012 $120,000
Director, Marketing and Business Development Shareablee Inc. New York, NY Oct 28, 2013 $105,000
Director, Marketing and Business Development Shareablee Inc. New York, NY Oct 01, 2013 $105,000
Director, Marketing and Business Development Shareablee LLC New York, NY Apr 15, 2013 $105,000
Director of Marketing and Business Development Bioss Inc. Woburn, MA Oct 01, 2014 $104,900
Director of Marketing and Business Development Bioss Inc. Woburn, MA Jun 19, 2015 $104,900
Director of Marketing Strategy Development TYCO International Management Company Boca Raton, FL Dec 31, 2010 $102,000 -
$150,000
Director, Marketing and Business Development Xojet, Inc. Los Angeles, CA May 01, 2013 $101,800
Director of Marketing & Latam Business Development Axon LLC Raleigh, NC Oct 01, 2012 $80,267
Director of Marketing and Business Development Evoapp Inc. Durham, NC Jan 01, 2012 $77,000 -
$87,000
Director of Marketing and Business Development Vermont Employment Agency LLC South Burlington, VT Sep 15, 2016 $76,000 -
$80,000
Director of Marketing and Business Development Vermont Employment Agency LLC South Burlington, VT Sep 14, 2013 $76,000 -
$80,000
Director, Marketing and Business Development Mikado Marketing, LLC Boulder, CO Feb 17, 2014 $71,500 -
$75,000

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Top Skills for A Director Of Marketing & Development

  1. Company Website
  2. Business Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Redesigned company website to optimize user experience from a client and consumer prospective.
  • Managed external Public Relations firm on offline campaigns and created print marketing materials for promotions with business development partners.
  • Secured key manufacturers and ideal retail alliances to capitalize on market opportunities resulting in expansive brand and revenue growth.
  • Managed all aspects of special events including planning and implementation.
  • Negotiated contracts with hospital administration and physician practices to gain market share.

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Top 10 Best States for Directors Of Marketing & Development

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
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  • (189 jobs)
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  • (174 jobs)

Top Director Of Marketing & Development Employers

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Director Of Marketing & Development Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

Marketing Careers:Exploring Product Marketing and Development

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