Post Job

What is a director of marketing & development and how to become one

Updated January 8, 2025
4 min read
Quoted Experts
Tobias Sellier,
Richard Tate
introduction image

Director of marketing and development are known by various titles such as VP of marketing, marketing manager, etc. When the firm develops to a mature stage, they normally look for a talented person who is accountable for their marketing initiatives. Although they can outsource this marketing task to any top-notch marketing agency, you can enjoy various benefits by hiring a passionate director of marketing and development.

Dedicated directors act as the marketing team leaders and coordinate with multiple departments to make the company's marketing plans operate in the right way. These management professionals work within the defined budget to create the essential marketing materials. They are tasked to improve the marketing scheme of the company while exploring new ways to make new clients and customers.

Directors make $100,273 per year, which is valued at $48.21 per hour. Pretty impressive, isn't it? If you gravitate towards this profession, get a bachelor's degree in business or marketing. You will also need great work experience before you can get hired.

What general advice would you give to a Director Of Marketing & Development?

Tobias SellierTobias Sellier LinkedIn Profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreDirector Of Marketing & DevelopmentUS Average
Salary
7.6

Avg. Salary $98,174

Avg. Salary $59,228

Stability Level
7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 51.68%

male 48.32%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress Level
7.5

Stress level is high

7.1 - high

Complexity Level
9.0

Complexity Level is advanced

7 - challenging

Work Life Balance
3.5

Work Life balance is poor

6.4 - fair

Director Of Marketing & Development career paths

Key steps to become a director of marketing & development

  1. Explore director of marketing & development education requirements

    Most common director of marketing & development degrees

    Bachelor's

    75.3 %

    Master's

    16.1 %

    Associate

    5.4 %
  2. Start to develop specific director of marketing & development skills

    SkillsPercentages
    Facebook6.95%
    Market Research6.53%
    Revenue Growth5.87%
    ROI5.85%
    Twitter5.75%
  3. Complete relevant director of marketing & development training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of marketing & development learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of marketing & development based on U.S. Bureau of Labor Statistics data and data from real director of marketing & development resumes.
  4. Research director of marketing & development duties and responsibilities

    • Manage the rollout and maintenance for retail store POS system.
    • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
    • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
    • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  5. Get director of marketing & development experience

    Generally, it takes 8-10 years to become a director of marketing & development. The most common roles before becoming a director of marketing & development include marketing director, marketing manager team lead and account executive.
  6. Prepare your director of marketing & development resume

    When your background is strong enough, you can start writing your director of marketing & development resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of marketing & development resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Director Of Marketing & Development Resume templates

    Build a professional Director Of Marketing & Development resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Director Of Marketing & Development resume.
    Director Of Marketing & Development Resume
    Director Of Marketing & Development Resume
    Director Of Marketing & Development Resume
    Director Of Marketing & Development Resume
    Director Of Marketing & Development Resume
    Director Of Marketing & Development Resume
    Director Of Marketing & Development Resume
    Director Of Marketing & Development Resume
    Director Of Marketing & Development Resume
  7. Apply for director of marketing & development jobs

    Now it's time to start searching for a director of marketing & development job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Director Of Marketing & Development Job

Zippi

Are you a Director Of Marketing & Development?

Share your story for a free salary report.

Average director of marketing & development salary

The average Director Of Marketing & Development salary in the United States is $98,174 per year or $47 per hour. Director of marketing & development salaries range between $59,000 and $162,000 per year.

Average Director Of Marketing & Development Salary
$98,174 Yearly
$47.20 hourly

What Am I Worth?

salary-calculator

How do directors of marketing & development rate their job?

Working as a Director Of Marketing & Development? Share your experience anonymously.
Overall Rating*
Career Growth
Work/Life balance
Pay/Salary

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs