What is a Director Of Marketing & Development?

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?

Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.

As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.

Many people seem to struggle with what business development entails. Mostly, because the business itself has so many different operational activities. But what it relates to is actually the act of acquiring new business to increase sales. Within the sales team, there are generally three important roles. The business development executive is responsible for generating leads and closing new accounts. An account manager is responsible for managing the relationship of these existing accounts. Last, but not least, a business development director is responsible for setting strategic plans to effectively chase, maintain, and deliver for new and existing business accounts.

A business development director is involved in tasks such as conducting market research, developing account management strategies, identifing business opportunities, and liaising between the sales team, vendor, and customers. Besides that, they track performance targets, handle requests for proposals, and facilitate the hiring and training of sales staff.

Employers require business development directors to have a bachelor's degree related to business. In addition, three to five years of relevant work experience need to be demonstrated. This role earns, on average, $57 per hour and suits individuals who have a passion for sales and management.