1. University of Georgia
Athens, GA • Private
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Director of marketing and development are known by various titles such as VP of marketing, marketing manager, etc. When the firm develops to a mature stage, they normally look for a talented person who is accountable for their marketing initiatives. Although they can outsource this marketing task to any top-notch marketing agency, you can enjoy various benefits by hiring a passionate director of marketing and development.
Dedicated directors act as the marketing team leaders and coordinate with multiple departments to make the company's marketing plans operate in the right way. These management professionals work within the defined budget to create the essential marketing materials. They are tasked to improve the marketing scheme of the company while exploring new ways to make new clients and customers.
Directors make $100,273 per year, which is valued at $48.21 per hour. Pretty impressive, isn't it? If you gravitate towards this profession, get a bachelor's degree in business or marketing. You will also need great work experience before you can get hired.
There are certain skills that many directors of marketing & development have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
If you're interested in becoming a director of marketing & development, one of the first things to consider is how much education you need. We've determined that 75.3% of directors of marketing & development have a bachelor's degree. In terms of higher education levels, we found that 16.1% of directors of marketing & development have master's degrees. Even though most directors of marketing & development have a college degree, it's impossible to become one with only a high school degree or GED.
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of executive director you might progress to a role such as regional vice president eventually. Later on in your career, you could end up with the title regional vice president.
Director Of Marketing & Development
What Am I Worth?
The role of a director of marketing & development includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general director of marketing & development responsibilities:
There are several types of director of marketing & development, including:
A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.
Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.
They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.
Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?
Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.
As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.
Many people seem to struggle with what business development entails. Mostly, because the business itself has so many different operational activities. But what it relates to is actually the act of acquiring new business to increase sales. Within the sales team, there are generally three important roles. The business development executive is responsible for generating leads and closing new accounts. An account manager is responsible for managing the relationship of these existing accounts. Last, but not least, a business development director is responsible for setting strategic plans to effectively chase, maintain, and deliver for new and existing business accounts.
A business development director is involved in tasks such as conducting market research, developing account management strategies, identifing business opportunities, and liaising between the sales team, vendor, and customers. Besides that, they track performance targets, handle requests for proposals, and facilitate the hiring and training of sales staff.
Employers require business development directors to have a bachelor's degree related to business. In addition, three to five years of relevant work experience need to be demonstrated. This role earns, on average, $57 per hour and suits individuals who have a passion for sales and management.
Mouse over a state to see the number of active director of marketing & development jobs in each state. The darker areas on the map show where directors of marketing & development earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Madison, WI • Private
Minneapolis, MN • Private
West Lafayette, IN • Private
Washington, DC • Private
Columbus, OH • Private
Austin, TX • Private
Los Angeles, CA • Private
Philadelphia, PA • Private
Vestal, NY • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.9% of directors of marketing & development listed facebook on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Director Of Marketing & Development templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Director Of Marketing & Development resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
1. Product Management (Part Time)
Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...
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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
3. How to Build A Startup
The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model...
Some places are better than others when it comes to starting a career as a director of marketing & development. The best states for people in this position are New York, Massachusetts, Connecticut, and Rhode Island. Directors of marketing & development make the most in New York with an average salary of $120,849. Whereas in Massachusetts and Connecticut, they would average $118,571 and $116,594, respectively. While directors of marketing & development would only make an average of $115,567 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
3. New York
|Rank||Company||Average Salary||Hourly Rate||Job Openings|
|3||Simon Property Group||$151,680||$72.92||94|
|7||UMiami Health System||$128,022||$61.55||3|
|8||Omnicom Media Group||$123,684||$59.46||4|
|9||Lane Gorman Trubitt||$112,399||$54.04||3|
|10||Mcci Holdings LLC||$97,872||$47.05||4|