Director of marketing & development job description

PRIMARY PURPOSE:

This position is responsible to assist in the creation, development, and implementation of the overall revenue generation strategies and strategic marketing direction of the shopping center and in order to meet corporate property business and marketing objectives.

PRINCIPAL RESPONSIBILITIES:

The successful candidate's responsibilities will include, but not be limited to:
Under the direction of the DMBD, identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the sales goals of the property Strategic use of social media, influencer campaigns and other channels of digital communication.Review and understand Marketing budget, Marketing financials and various related reports Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications and targeted outreach plans Support administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reporting Assist in the development of solid on-going relationships with partners and sponsors to address performance, execution, and future growth potential Assist in the completion of all associated sales reporting including weekly inventory verification and updating as well as management of individual inventory requests Frequently review and understand center sales and traffic tends and reports Assist with the promotion and implementation of platform programs in a professional and timely manner and measuring of results Responsible for managing the local production and use of on-mall collateral and materials. Participate in Manager on Duty rotation as needed, attend staff meetings and uphold other relevant management responsibilities Assist in writing and creating retailer correspondence and communications. Work with DMBD to keep an up-to-date media contact list and build a network of media contacts Along with the DMBD, convey sales and market related information to the center's leasing representative. Provide necessary marketing information and assistance as necessary Assist DMBD with coordinating tenant and partner meetings

MINIMUM QUALIFICATIONS:
BA or BS degree with emphasis in marketing or business 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting Knowledge of retail management, marketing and advertising and working knowledge of the media industry Exceptional negotiating skills Event planning experience Well-developed oral and written skills Sound fiscal management and budgeting skills Excellent word processing, Excel, and Power Point skills Flexibility to work varied schedules including weekends and evenings Some overnight travel required
#ZR1

Sunrise Senior Living was again named as one of the Best Workplaces in Aging Services™ by Fortune and certified as a Great Place to Work by Activated Insights. This is the 5th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

2022-176449

Sign on Bonus

JOB OVERVIEW

"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what's right for the resident. For me, that's a big breath of fresh air."- Sunrise Leader

At Sunrise, our Director of Sales & Marketing is responsible for overseeing and supervising the sales and marketing operations for the community. The Director Sales & Marketing will take the lead in assessing the local market and develop a marketing plan tailored to the community's services.

RESPONSIBILITIES & QUALIFICATIONS

Responsibilities:- Studies the market and creates a dynamic, successful Marketing Plan- Develops the marketing and sales budget- Develops strategy for each prospect from initial inquiry through the final decision- Nurturing lead sources- Organizing strategic marketing events on site to promote the Sunrise Story- Builds customer focused relationships by advancing the opportunity through the sales process and gaining customer commitment- Strives to meet or exceed targeted occupancy and sales- Delivering other creative tactics to convert leads to move-ins- Training new team members as they gain experience on the Sunrise sales team- Reinforce the community's brand reputation and achieve maximum occupancy goals- Demonstrates a strong understanding of the senior care market and Sunrise's niche in that market, especially the local competitive environment- Understands and manages the department budget to include labor and other expenses and its impact on the community's bottom line- Overall management of the department, including but not limited to: recruiting, hiring, training, coaching, monitoring and disciplining

Qualifications:- Batchelor's Degree preferred- Two (2) years supervisory/management experience to include hiring staff, coaching, performance management and daily operations supervision- Successful marketing and sales experience- Ability to leverage technology- Superlative communication and interpersonal skills- Demonstrate good judgement, time management, problem solving and decision making skills- Passion for seniors- Previous experience with health care admissions, or in an independent / assisted living setting, is preferred- Ability to identify and build relationships within the local area that drives business into the community- Ability to handle multiple priorities effectively- Proficiency in computer skills, Microsoft Office & the ability to learn new applications- Excellent written and verbal skills for effective communication and the ability to facilitate small group presentations- Ability to work weekends, evenings and flexible hours

Sunrise considers the health and safety of its residents, family members, and team members as its highest priorities. All offers of employment with Sunrise are conditioned on completing and passing a background and drug test, participating in mandatory vaccine programs (e.g., Covid-19), participating in testing requirements (e.g. Covid-19, TB) and using designated PPE when required.

Sunrise Senior Living offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. Team members may also be eligible to receive a bonus based on their position. Some leadership roles are eligible to receive annual bonuses. All team members have the potential to receive spot bonuses and other incentive awards.

ABOUT SUNRISE

Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise.

At Sunrise, you will…Make a Difference Every DayWe are passionate about our mission - to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.

Be Part of a Uniquely Supportive CommunityThe care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.

Ignite Your PotentialWe believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.

Sunrise Senior Living was again named as one of the Best Workplaces in Aging Services™ by Fortune and certified as a Great Place to Work by Activated Insights. This is the 5th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work

**WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.**
**Job Description:**

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

+ **Music is Everything** : Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.

+ **Global Growth, Local Expertise** : Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.

+ **Innovation and Insight** : Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.

+ **Empowered by People** : Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.

**Job Title: Director, Catalog Development & Marketing**

**A little bit about our team:**

Catalog is the paramount frontier for marketing artists in the streaming era. We work closely with our frontline labels and artists under the Recorded Music division to develop new catalog opportunities in marketing, A&R, content development, and consumption, and then convert our findings into new strategies that are deployed across the company. We think and act like entrepreneurs.

**Your role:**

The role of the Director, Catalog Development and Marketing centers around music marketing, strategic development, and performance analysis. In this role you will develop expert fluency in the catalog of Warner Music Group's Recorded Music division with a focus on current Atlantic and Warner Records artists. You will work to increase exposure for artists and drive revenue by developing campaign ideas that complement active frontline campaigns, highlighting opportunities for incremental growth, sharpening and implementing best practices across your roster, and increasing internal awareness of the value of our artists' catalogs in an "always-on" marketplace. This role aims to bridge the history of our artists' careers with their active releases, and to continue building fanbases that stay with them forever. This role reports into in the SVP, Global Catalog Development and Marketing out of Los Angeles.

**Here you'll get to:**

+ Collaborate with the SVP, Global Catalog Development and Marketing to develop and execute campaigns and strategies for on- and off-cycle catalog priorities across Pop, Hip Hop, R&B, Dance/Electronic, Latin, and Country genres.

+ Become an expert in the history of each artist on your roster and the landscape of the genre they occupy. This includes their overall brand, past releases, marketing campaigns, social media presence, fanbase consumption habits, chart performance, and more.

+ Attend regular touch-base meetings with SVP to outline scope, timeline, deliverables, and establish relevant KPIs for each campaign or project.

+ Develop new, tailor-made digital and physical catalog marketing campaigns for active frontline artists, and execute best practice strategies across your roster.

+ Identify opportunities, research trends, and communicate and collaborate with other internal departments to drive projects forward.

+ Identify and execute A&R opportunities for new releases & relevant re-issues, including milestone anniversaries.

+ Identify viral moments and build quick-strike marketing campaigns that capitalize quickly on such opportunities.

+ Drive catalog marketing initiatives for active priority artists in-line with anniversaries and associated milestone events through the artist's career.

+ Develop quarterly budget forecasts with SVP for forthcoming priority projects.

+ Regularly attend marketing meetings for active frontline artists to maintain a clear view of ongoing efforts and align catalog efforts accordingly.

+ Create and deliver regular updates to all interested parties, highlighting campaign performance and growth opportunities that align with our strategic goals.

+ Look for new and current external partners for marketing and A&R opportunities in the catalog space.

+ Run post-mortem analysis on catalog marketing initiatives to evaluate successes and failures, and continue to develop best practices to apply moving forward.

+ Develop and create social content and digital marketing tools for use across social networks and streaming platforms.

+ Survey current consumption charts and reports to identify catalog opportunities, and craft ideas to capitalize on them.

**About you:**

+ Be willing to challenge the status quo and understand the need to evolve traditional marketing techniques for the modern, "always-on" world.

+ Have strong interpersonal communication skills and presentation skills

+ Have experience using storytelling to showcase new ideas and achieve goals

+ Have strong project management and multi-tasking skills to bring new ideas to life across a variety of departments

+ Have strong teamwork, organization, and time management skills

+ Possess a deep understanding of the modern digital landscape and pop culture marketplace

+ Have experience in streaming, sales, and marketing analysis

+ Have experience with producing or creating content & bringing content to market

+ Have experience & flexibility with working across many international time zones. Some tasks and calls will be required outside of regular business hours.

+ Have knowledge of Warner Music Group's family of current artists

**We'd love it if you also had:**

+ 4-5+ years of music industry marketing, product management, and/or A&R experience across different verticals in the music industry, including record labels, artist management, media/PR, digital agencies, booking agencies, digital accounts, start-ups, music publishing, brand marketing, and related companies/fields.

+ Experience with creative strategy, leading marketing campaigns internally and externally with partners such as Spotify, Apple, YouTube, Instagram & Facebook, TikTok, Snapchat, Twitter, Triller, Pandora, Soundcloud, and more.

+ Are tech savvy with deep understanding of current technologies and general market trends

**About us:**

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX - the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways - and Alternative Distribution Alliance (ADA) - the ground-breaking global distribution company for independent artists and labels.

Together, we are **Warner Music Group: Music With Vision & Voice.**

**Love this job and want to apply?**

Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

\#LI-Hybrid

**WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.**

**Copyright © 2022 Warner Music Inc.**