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Director of marketing & development skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
James Wilkerson Ph.D.,
James Wilkerson Ph.D.
Director of marketing & development example skills
Below we've compiled a list of the most critical director of marketing & development skills. We ranked the top skills for directors of marketing & development based on the percentage of resumes they appeared on. For example, 6.9% of director of marketing & development resumes contained facebook as a skill. Continue reading to find out what skills a director of marketing & development needs to be successful in the workplace.

15 director of marketing & development skills for your resume and career

1. Facebook

Here's how directors of marketing & development use facebook:
  • Utilized technologies and strategies that aided and enhanced PR results, including blogs, LinkedIn, Twitter, and Facebook.
  • Acted as sole administrator of company's social media outlets including Facebook, Twitter, and LinkedIn.

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of marketing & development use market research:
  • Established cooperation agreements with foreign Education and Labor Commissions, and conducted market research to identify new product and market opportunities.
  • Developed market research designs and conducted competitive research and analysis to monitor target market responses to programs and campaigns.

3. Revenue Growth

Here's how directors of marketing & development use revenue growth:
  • Secured key manufacturers and ideal retail alliances to capitalize on market opportunities resulting in expansive brand and revenue growth.
  • Created and measured against well-defined planning metrics that demonstrated a consistent track record supporting/generating revenue growth.

4. ROI

Here's how directors of marketing & development use roi:
  • Delivered 92% ROI for international patient program by developing and executing Israeli public relations initiative.
  • Maximize marketing dollars by analyzing ROI on major expenditures.

5. Twitter

Here's how directors of marketing & development use twitter:
  • Created cadence and brand standards for social media (Twitter, LinkedIn, blogs), print, and website.
  • Increased Twitter following by 75% and doubled the number application downloads for pilot client.

6. Press Releases

Here's how directors of marketing & development use press releases:
  • Managed media public relations, including developing media relationships, preparing press releases, and serving as designated media spokesperson.
  • Translated and oversaw communication including press releases, and key messaging for different communication channels.

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7. Revenue Generation

Here's how directors of marketing & development use revenue generation:
  • Spearheaded membership acquisition and increased revenue generation through station promotions and marketing support for sales team.
  • Participated in task forces, initiatives, and key business decisions aimed at driving productivity, profitability, and revenue generation.

8. Event Planning

Here's how directors of marketing & development use event planning:
  • Coordinated event planning and execution with volunteers and staff.
  • Managed event planning and promotion.

9. SEO

Here's how directors of marketing & development use seo:
  • Leveraged SEO, article distribution, press release syndication and targeted social media marketing to ensure site efficiency.
  • Raised awareness of the firm's milestone, improved team building efforts, and achieved high SEO rankings.

10. Strategic Plan

Here's how directors of marketing & development use strategic plan:
  • Provide strategic planning and research including corporate positioning, market and competitive analysis, customer segment selection and market penetration plans.
  • Identified internal administrative processes to be improved and updated and constructed a strategic plan to generate funds to implement improved processes.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of marketing & development use business development:
  • Authored business development/financial feasibility plans.
  • Worked with executive management to establish overall business development strategy and then develop the marketing tools required to implement strategic goals.

12. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how directors of marketing & development use r:
  • Key customers included: Walmart, Target, Best Buy, Amazon, GameStop, and Toys R Us.
  • Launch was supported by a direct response TV campaign which resulted in the successful sell into Walgreens and Toys R Us.

13. Business Plan

Here's how directors of marketing & development use business plan:
  • Developed strategic sales and Provider Network Development Business Plans for California, exceeding Employer and Provider retention and penetration goals.
  • Developed new business plans for both hospitals that included aggressive goals to generate increased business.

14. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how directors of marketing & development use salesforce:
  • Assisted with sales proposals and Salesforce implementation.
  • Work on collaborative marketing projects in Salesforce CRM to create awareness and intrigue in the B2B client community.

15. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors of marketing & development use product development:
  • Conceived license-based business model enabling Tufts University to reinvest revenues into new product development.
  • Negotiated with business partners for product development and marketing of wireless technologies.
top-skills

What skills help Directors Of Marketing & Development find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of marketing & development resumes?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Skills, experience, knowledge, and abilities that matter especially strongly include target market analysis (including market research skills and knowledge), product/service positioning within competitive field, project work or coordination with sales staff, major client relationship management, and enough general business and industry knowledge to be able to relate business development to operational/production realities.

What soft skills should all Directors of marketing & development possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for Directors of marketing & development?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What director of marketing & development skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Directors of marketing & development need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director of marketing & development stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
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List of director of marketing & development skills to add to your resume

Director of marketing & development skills

The most important skills for a director of marketing & development resume and required skills for a director of marketing & development to have include:

  • Facebook
  • Market Research
  • Revenue Growth
  • ROI
  • Twitter
  • Press Releases
  • Revenue Generation
  • Event Planning
  • SEO
  • Strategic Plan
  • Business Development
  • R
  • Business Plan
  • Salesforce
  • Product Development
  • Trade Shows
  • Community Relations
  • Market Analysis
  • Brand Development
  • Website Content
  • Graphic Design
  • Google Analytics
  • Community Outreach
  • Capital Campaign
  • Collateral Materials
  • Program Development
  • Brand Marketing
  • Rebranding
  • Linkedin
  • RFP
  • Content Marketing
  • Community Events
  • Donor Relations
  • Brand Positioning
  • Instagram
  • Channel Marketing
  • Website Development
  • Competitive Analysis
  • B2B Marketing
  • Donor Database
  • Fund Development
  • SEM
  • External Communications
  • Simon
  • Strategic Partnerships
  • Website Design
  • Promotional Materials
  • Ticket Sales
  • Product Management

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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