How To Become A Director Of Marketing & Recruiting: What It Is and Career Path

What is a director of marketing & recruiting and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Stephanie Dellande,

Richard Tate

A director of marketing and recruiting is responsible for creating marketing strategies on all communication outlets used by the department to promote the goods or services of the company. They coordinate marketing and advertising efforts across various platforms, from digital to printed and social media.

You will set project goals, create timelines, and monitor the progress of the work, making sure objectives are achieved within the deadlines. You will work out budget plans and see to it that the activities you manage do not overflow budgetary limits. It will be your job to analyze data related to the performance of the marketing campaigns and create reports to present to higher-level management. A degree in marketing or a sales-related area is often expected of candidates applying for this position.

Having previous experience in managerial roles will be important, as well as a profound insight into successful marketing moves. Prioritizing tasks and organizing work, multitasking, and excellent communication skills will be essential features that allow you to make the most of this position. Your efforts will be awarded matching your passion and the energy you put into the work, with annual salaries averaging $60,000.

What general advice would you give to a director of marketing & recruiting?

Stephanie Dellande

Professor, Menlo College

Most likely, some 2020 graduates are feeling discouraged about their future. Particularly for those in fields in which job opportunities are generally less abundant, e.g., communication, psychology, majority of the humanities. Young adults, ages 18-35 years, have experienced and/or are experiencing, directly or indirectly, some of the country's most difficult times, the great recession December 2007 - June 2009, for many much longer, and now the COVID-19 pandemic of 2020. Fortunately, or unfortunately, Congress has a significant role in determining the timeline of the fate of COVID-19 and a thriving economy. While the well-being (physical, financial, emotional, educational) of the American people is top of mind for this administration, if the economy is going to recover in a more expedient way, congress ultimately must agree to the administration's proposed recommendations, bills. If they do, recent graduates will likely be in good stead. It would be in the best interest of graduates to take a mindful approach (Celsi, Nelson, Dellande, Gilly, 2017) to their career. While the economy is in a state of collapse, young adults may have a difficult time launching their career. However, food for thought, accepting most any work although it may not be in a preferred field is suggested. Also recommended, while in a less desirable position, take advantage of or create opportunities to perform tasks related or only tangentially related to an aspirational career. Doing so will likely go a long way in helping to realize an ideal position.

ScoreDirector Of Marketing & RecruitingUS Average

Salary

3.8

Avg. Salary $49,138

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 60.39%

male 39.61%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director of marketing & recruiting

Explore director of marketing & recruiting education requirements

Most common director of marketing & recruiting degrees

Bachelor's

68.1 %

Master's

12.2 %

Associate

12.2 %

Start to develop specific director of marketing & recruiting skills

Skills	Percentages
Digital Marketing	57.33%
Human Resources	4.64%
Linkedin	3.44%
Recruitment Process	2.72%
Business Development	2.67%

Complete relevant director of marketing & recruiting training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of marketing & recruiting learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of marketing & recruiting based on U.S. Bureau of Labor Statistics data and data from real director of marketing & recruiting resumes.

Research director of marketing & recruiting duties and responsibilities

Launch and manage Facebook and Instagram direct response campaigns.
Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.

Get director of marketing & recruiting experience

Generally, it takes 8-10 years to become a director of marketing & recruiting. The most common roles before becoming a director of marketing & recruiting include account executive, recruiter team lead and customer service representative.

Prepare your director of marketing & recruiting resume

When your background is strong enough, you can start writing your director of marketing & recruiting resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of marketing & recruiting resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable director of marketing & recruiting resume templates

Build a professional director of marketing & recruiting resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director of marketing & recruiting resume.

Apply for director of marketing & recruiting jobs

Now it's time to start searching for a director of marketing & recruiting job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average director of marketing & recruiting salary

The average director of marketing & recruiting salary in the United States is $49,138 per year or $24 per hour. Director of marketing & recruiting salaries range between $35,000 and $68,000 per year.

Average director of marketing & recruiting salary

$49,138 Yearly

$23.62 hourly

What is a director of marketing & recruiting and how to become one

What general advice would you give to a director of marketing & recruiting?

Director of marketing & recruiting career paths

Key steps to become a director of marketing & recruiting

Explore director of marketing & recruiting education requirements

Most common director of marketing & recruiting degrees

Start to develop specific director of marketing & recruiting skills

Complete relevant director of marketing & recruiting training and internships

Research director of marketing & recruiting duties and responsibilities

Get director of marketing & recruiting experience

Prepare your director of marketing & recruiting resume

Choose from 10+ customizable director of marketing & recruiting resume templates

Apply for director of marketing & recruiting jobs

How did you land your first director of marketing & recruiting job

Average director of marketing & recruiting salary

How do directors of marketing & recruiting rate their job?