How to hire a director of marketing & recruiting

How to hire a director of marketing & recruiting, step by step

Here's a step-by-step director of marketing & recruiting hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of marketing & recruiting job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of marketing & recruiting
• Step 8: Go through the hiring process checklist

What does a director of marketing & recruiting do?

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1. Identify your hiring needs

   First, determine the employments status of the director of marketing & recruiting you need to hire. Certain director of marketing & recruiting roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a director of marketing & recruiting to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director of marketing & recruiting that fits the bill.

   The following list breaks down different types of directors of marketing & recruiting and their corresponding salaries.

   Type of Director Of Marketing & Recruiting	Description	Hourly rate
   Director Of Marketing & Recruiting	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$16-32
   Group Director	A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability... Show more	$47-107
   Consultant/Marketing Director	A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence... Show more	$37-76

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Human Resources
   • Linkedin
   • Recruitment Process
   • Business Development
   • CRM
   • Marketing Campaigns
   • Recruitment Efforts
   • Photoshop
   • Cold Calls
   • Interview Process
   • Graduate Programs
   • Search Engine Marketing
   • SEO

   Check all skills

   Responsibilities:

   • Launch and manage Facebook and Instagram direct response campaigns.
   • Implement Stafferlink, a web base system to automate scheduling, payroll, invoicing, etc.
   • Manage communications with legal firms regarding ongoing hires, create PowerPoint presentation and marketing plan.
   • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
   • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
   • Create effective public relations campaigns, develop customer loyalaty programs, contests, giveaways and location specific promotions.

   More director of marketing & recruiting duties

3. Make a budget

   Including a salary range in your director of marketing & recruiting job description helps attract top candidates to the position. A director of marketing & recruiting salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a director of marketing & recruiting in Nebraska may be lower than in Rhode Island, and an entry-level director of marketing & recruiting usually earns less than a senior-level director of marketing & recruiting. Additionally, a director of marketing & recruiting with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average director of marketing & recruiting salary

   $49,138yearly

   $23.62 hourly rate

   ---

   Entry-level director of marketing & recruiting salary

   $35,000 yearly salary

   Updated December 24, 2025

   Average director of marketing & recruiting salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$63,966	$31
   2	Oregon	$59,050	$28
   3	Illinois	$58,914	$28
   4	Ohio	$56,127	$27
   5	Virginia	$55,815	$27
   6	Wisconsin	$54,516	$26
   7	Massachusetts	$53,970	$26
   8	Maryland	$52,827	$25
   9	Michigan	$52,812	$25
   10	South Carolina	$52,039	$25
   11	New York	$51,903	$25
   12	Georgia	$49,412	$24
   13	Indiana	$48,625	$23
   14	Idaho	$48,105	$23
   15	Utah	$46,384	$22
   16	Arizona	$46,296	$22
   17	Missouri	$44,612	$21
   18	Colorado	$44,015	$21
   19	North Carolina	$41,738	$20
   20	Nebraska	$41,593	$20

   Average director of marketing & recruiting salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Vista Equity Partners	$111,103	$53.41	3
   2	Mastercard	$67,446	$32.43	12
   3	New York University	$64,093	$30.81	3
   4	University of Southern California	$59,062	$28.40	2
   5	Idaho State University	$52,877	$25.42	1
   6	BlueVoyant	$52,873	$25.42	1
   7	University of Virginia	$52,489	$25.24	8
   8	Shaw Industries	$48,746	$23.44	12
   9	Touro College	$48,144	$23.15
   10	EAB	$45,605	$21.93	14
   11	TransPerfect	$44,987	$21.63	8
   12	Spectrum	$44,959	$21.61
   13	SMB Partners	$44,560	$21.42
   14	Verkada	$44,560	$21.42	11
   15	Kindred Healthcare	$44,056	$21.18	4
   16	L&E Research	$43,669	$20.99
   17	Big Brothers Big Sisters of America	$43,182	$20.76
   18	DHL	$43,095	$20.72	1
   19	St. Pius X Catholic High School	$42,562	$20.46
   20	VillageMD	$42,065	$20.22

4. Writing a director of marketing & recruiting job description

   A director of marketing & recruiting job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a director of marketing & recruiting job description:

   Director of marketing & recruiting job description example

   , our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
   
   At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our .
   For more information, visit
   
   The Role in Brief:
   
   Director of Marketing Analytics, Adult Learner Recruitment
   
   Reporting to the Senior Director of Data Strategy and Analytics, the Director of Marketing Analytics will be a key member of the Adult Learner Recruitment Leadership Team and will be responsible for managing a team of analysts that discover, analyze, and drive best practice marketing strategies that accelerate results for higher education partners. The role will require a deep knowledge of Adult Leaner Recruitment division's products, the ability to identify program successes and opportunities and discover student behavior trends across all our higher education partners. The role is central to the Analytics team mission to turn data into information, information into insight, and insight into business decisions.
   
   This position will ideally be based in Richmond, VA or Washington, DC; however, as EAB embraces a hybrid-work environment in the future, candidates who may be based remotely are also encouraged to apply.
   
   Primary Responsibilities:
   
   Management
   Train, develop, and supervise Marketing Analyst resources that support various analytics projects. Develop and own tracking of team workflow, ensuring on-time and accurate delivery of requests. Work with the Leadership Team to develop analysis frameworks for monthly, quarterly, and yearly delivery meetings. Develop and coordinate pro-active monitoring of Adult Learner Recruitment's marketing campaigns; identify strategy for communication of results to Leadership and rest of ALR team. In collaboration with other resource leaders, manage Adult Learner Recruitment Division's Learning Agenda. The Learning Agenda is a series of key questions and concepts key to the development of partner retention strategies and the creation or enhancement of marketing strategies. Develop analytic plans to answer prioritized items within the Learning Agenda. Plans may include analysis of current data, in-market testing, or requests for Market Research projects.
   
   Team
   Lead cross-partner analyses and make data-driven marketing recommendations. Represent analytics insights in development of product roadmaps in collaboration with Program Marketing and Engineering. Analyze the ongoing performance of Enrollment and Marketing Solutions' marketing campaigns - including changes in partner outcomes, as well as the impact of these campaigns on targeted segments of the Adult Learner population. Prepare ad-hoc analysis and reporting for the learning agenda and other initiatives as needed. Communicate findings through case studies and other presentations. Discover, analyze, and interpret trends or patterns in complex data sets that drive deeper understanding of the Adult Learner Recruitment space, as well as EAB's ability to influence the decisions of student segments. Design and promote improvements to reporting and data capabilities that will enhance visibility into marketing performance and systematic identification of opportunities that business outcomes.
   
   Basic Qualifications:
   Bachelor's degree in a business, marketing, or quantitative field required. 3+ years' experience in people management. 7+ years' experience using data analysis to generate insightful findings required. 3+ in data visualization toolsets, ideally Tableau. 5+ years' experience using SQL or other query tools/languages to perform data manipulation, with a working knowledge of databases. 3+ years' experience in direct marketing. Strong analytic skills and the ability to complete analytical projects independently. Strong communication skills (verbal and written) with the ability to articulate findings clearly and effectively. Advanced use in standard business applications, including Excel and PowerPoint.
   
   Ideal Qualifications:
   5+ years' experience in direct marketing. 5+ in data visualization toolsets, ideally Tableau. Experience in statistical A/B test evaluation. Experience conducting data analysis in Python or R. Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's
   If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
   
   Benefits:
   
   Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.
   Medical, dental, and vision insurance; dependents and domestic partners eligible 401(k) retirement plan with company match 20+ days of PTO annually, in addition to paid firm holidays Daytime leave policy for community service or fitness activities (up to 10 hours a month each) Paid parental leave for birthing and non-birthing parents Phase Back to Work program for employees returning from parental leave Infertility treatment coverage and adoption or surrogacy assistance Wellness programs including gym discounts and incentives to promote healthy living Dynamic growth opportunities with merit-based promotion philosophy Benefits kick in day one,
   
   At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
   
   To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right director of marketing & recruiting for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your director of marketing & recruiting job on Zippia to find and attract quality director of marketing & recruiting candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit directors of marketing & recruiting, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of marketing & recruiting

   Once you've decided on a perfect director of marketing & recruiting candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new director of marketing & recruiting first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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