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What is a director of marketing services and how to become one
Directors of marketing services provide direction and leadership to a marketing department. They evaluate and develop marketing strategies, plan and coordinate marketing efforts, and build awareness and positioning for the company's brands. They also develop a pricing strategy that maximizes profits and market share. They are also responsible for organizing company conferences, trade shows, and major events. Directors of marketing services earn an average salary of $141,000 annually or $68 per hour.
Directors of marketing services are responsible for guiding a marketing department, including the work of marketing managers. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget, and analyze the market and competitors. They also develop a brand strategy and oversee the implementation of the marketing strategy.
Directors of marketing services typically hold a bachelor's degree in marketing, business studies, or other related fields. However, many employers look favorably upon applicants with a master's degree and some years of experience in marketing. They are expected to be creative and to portray their vision and ideas to the executive team.
What general advice would you give to a director of marketing services?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $120,799
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 52.60%
male 47.40%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Director of marketing services career paths
Key steps to become a director of marketing services
Explore director of marketing services education requirements
Start to develop specific director of marketing services skills
Skills Percentages Digital Marketing 11.07% Marketing Campaigns 5.81% Business Development 5.27% Market Research 5.25% Project Management 4.82% Complete relevant director of marketing services training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of marketing services learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of marketing services based on U.S. Bureau of Labor Statistics data and data from real director of marketing services resumes.Research director of marketing services duties and responsibilities
- Lead a rebranding initiative to change the company from a perceive regional company to a recognize national leader.
- Develop and manage substantial annual budget and establish metrics for tracking campaign effectiveness and analyzing return on investment (ROI).
- Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
- Direct overhaul and launch of new web site which result in improve SEO, web traffic, and customer self-service options.
Get director of marketing services experience
Generally, it takes 8-10 years to become a director of marketing services. The most common roles before becoming a director of marketing services include marketing manager, marketing director team lead and account executive.Prepare your director of marketing services resume
When your background is strong enough, you can start writing your director of marketing services resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of marketing services resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable director of marketing services resume templates
Build a professional director of marketing services resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director of marketing services resume.
Apply for director of marketing services jobs
Now it's time to start searching for a director of marketing services job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first director of marketing services job
Are you a director of marketing services?
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Average director of marketing services salary
The average director of marketing services salary in the United States is $120,799 per year or $58 per hour. Director of marketing services salaries range between $86,000 and $168,000 per year.
What am I worth?
How do directors of marketing services rate their job?
Director of marketing services reviews
I am responsible for everything be it any side of the business
My Experiencia and Knowledge
Unreasonable deadlines.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Updated January 8, 2025
