Directors of marketing services provide direction and leadership to a marketing department. They evaluate and develop marketing strategies, plan and coordinate marketing efforts, and build awareness and positioning for the company's brands. They also develop a pricing strategy that maximizes profits and market share. They are also responsible for organizing company conferences, trade shows, and major events. Directors of marketing services earn an average salary of $141,000 annually or $68 per hour.
Directors of marketing services are responsible for guiding a marketing department, including the work of marketing managers. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget, and analyze the market and competitors. They also develop a brand strategy and oversee the implementation of the marketing strategy.
Directors of marketing services typically hold a bachelor's degree in marketing, business studies, or other related fields. However, many employers look favorably upon applicants with a master's degree and some years of experience in marketing. They are expected to be creative and to portray their vision and ideas to the executive team.
What is a Director Of Marketing Services?
What Does a Director Of Marketing Services Do
There are certain skills that many directors of marketing services have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
How To Become a Director Of Marketing Services
If you're interested in becoming a director of marketing services, one of the first things to consider is how much education you need. We've determined that 77.2% of directors of marketing services have a bachelor's degree. In terms of higher education levels, we found that 14.3% of directors of marketing services have master's degrees. Even though most directors of marketing services have a college degree, it's impossible to become one with only a high school degree or GED.
Director Of Marketing Services Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a director of marketing services can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as marketing vice president and then eventually end up with the title marketing vice president.
Average Salary for a Director Of Marketing Services
What Am I Worth?
States With The Most Director Of Marketing Services Jobs
Mouse over a state to see the number of active director of marketing services jobs in each state. The darker areas on the map show where directors of marketing services earn the highest salaries across all 50 states.
Number Of Director Of Marketing Services Jobs By State
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 7,216 | $135,008 |
| 2 | Texas | 4,701 | $119,497 |
| 3 | New York | 3,705 | $122,916 |
| 4 | Florida | 3,372 | $116,586 |
| 5 | Pennsylvania | 2,680 | $119,511 |
| 6 | Illinois | 2,662 | $110,344 |
| 7 | Georgia | 2,497 | $110,094 |
| 8 | North Carolina | 2,347 | $108,720 |
| 9 | Virginia | 2,212 | $128,930 |
| 10 | Massachusetts | 2,152 | $127,042 |
| 11 | Minnesota | 2,096 | $112,006 |
| 12 | Ohio | 1,971 | $113,575 |
| 13 | New Jersey | 1,934 | $125,183 |
| 14 | Washington | 1,435 | $131,021 |
| 15 | Colorado | 1,420 | $112,103 |
| 16 | Michigan | 1,319 | $128,084 |
| 17 | Arizona | 1,236 | $120,330 |
| 18 | Maryland | 1,211 | $134,196 |
| 19 | Indiana | 1,197 | $106,862 |
| 20 | Iowa | 1,185 | $102,576 |
| 21 | Tennessee | 1,171 | $118,926 |
| 22 | Oregon | 1,119 | $116,577 |
| 23 | Missouri | 1,098 | $107,689 |
| 24 | Alabama | 944 | $101,673 |
| 25 | Louisiana | 938 | $97,354 |
| 26 | Arkansas | 919 | $105,446 |
| 27 | Connecticut | 916 | $138,406 |
| 28 | South Carolina | 836 | $119,207 |
| 29 | Oklahoma | 828 | $101,586 |
| 30 | Wisconsin | 734 | $124,795 |
| 31 | Kentucky | 719 | $106,306 |
| 32 | Utah | 715 | $125,611 |
| 33 | Kansas | 594 | $99,264 |
| 34 | Mississippi | 589 | $104,975 |
| 35 | Nebraska | 524 | $102,118 |
| 36 | Nevada | 479 | $111,169 |
| 37 | New Hampshire | 411 | $117,336 |
| 38 | New Mexico | 385 | $111,216 |
| 39 | South Dakota | 375 | $103,322 |
| 40 | Maine | 316 | $116,394 |
| 41 | Rhode Island | 288 | $128,496 |
| 42 | Idaho | 279 | $112,328 |
| 43 | West Virginia | 255 | $112,136 |
| 44 | Hawaii | 213 | $99,033 |
| 45 | Montana | 205 | $106,610 |
| 46 | Delaware | 201 | $115,509 |
| 47 | North Dakota | 188 | $94,619 |
| 48 | Alaska | 178 | $107,139 |
| 49 | Wyoming | 164 | $93,238 |
| 50 | Vermont | 163 | $114,760 |
Top Colleges for Director Of Marketing Servicess
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Top Skills For a Director Of Marketing Services
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.1% of directors of marketing services listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.
Choose From 10+ Customizable Director Of Marketing Services Resume templates
Zippia allows you to choose from different easy-to-use Director Of Marketing Services templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Director Of Marketing Services resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Director Of Marketing Services Demographics
Director Of Marketing Services Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among directors of marketing services, 52.6% of them are women, while 47.4% are men.
- The most common race/ethnicity among directors of marketing services is White, which makes up 71.4% of all directors of marketing services.
- The most common foreign language among directors of marketing services is Spanish at 38.2%.
Work Experience Programs For Director Of Marketing Servicess
Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!
Company: Standard Bank
Cost: Free
Duration: 4.5-5.5 hours
Company: Herbert Smith Freehills
Cost: Free
Duration: 5-6.5 hours
Company: NSW Government Virtual Program
Cost: Free
Duration: 1-2 hours
Company: Accenture Australia
Cost: Free
Duration: 5-6 hours
Company: Accenture North America
Cost: Free
Duration: 4 hours
Online Courses For Director Of Marketing Services That You May Like
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Best States For a Director Of Marketing Services
Some places are better than others when it comes to starting a career as a director of marketing services. The best states for people in this position are Connecticut, California, Maryland, and Washington. Directors of marketing services make the most in Connecticut with an average salary of $138,406. Whereas in California and Maryland, they would average $135,008 and $134,196, respectively. While directors of marketing services would only make an average of $131,021 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Connecticut
$138,406
Avg. Salary
2. Rhode Island
$128,496
Avg. Salary
3. California
$135,008
Avg. Salary
How Do Director Of Marketing Services Rate Their Jobs?
Top Director Of Marketing Services Employers
Most Common Employers For Director Of Marketing Services
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Unisys | $144,989 | $69.71 | 5 |
| 2 | Microsoft | $136,132 | $65.45 | 4 |
| 3 | Avnet | $131,102 | $63.03 | 3 |
| 4 | Hurley Medical Center | $124,326 | $59.77 | 3 |
| 5 | L'Oréal | $122,314 | $58.80 | 3 |
| 6 | American Express | $121,800 | $58.56 | 8 |
| 7 | The Coca-Cola Company | $118,561 | $57.00 | 4 |
| 8 | AT&T | $117,638 | $56.56 | 4 |
| 9 | Synacor | $116,956 | $56.23 | 3 |
| 10 | Northwestern Mutual | $112,621 | $54.14 | 16 |
Director Of Marketing Services Videos
