Directors of marketing services provide direction and leadership to a marketing department. They evaluate and develop marketing strategies, plan and coordinate marketing efforts, and build awareness and positioning for the company's brands. They also develop a pricing strategy that maximizes profits and market share. They are also responsible for organizing company conferences, trade shows, and major events. Directors of marketing services earn an average salary of $141,000 annually or $68 per hour.

Directors of marketing services are responsible for guiding a marketing department, including the work of marketing managers. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget, and analyze the market and competitors. They also develop a brand strategy and oversee the implementation of the marketing strategy.

Directors of marketing services typically hold a bachelor's degree in marketing, business studies, or other related fields. However, many employers look favorably upon applicants with a master's degree and some years of experience in marketing. They are expected to be creative and to portray their vision and ideas to the executive team.

What Does a Director Of Marketing Services Do

There are certain skills that many directors of marketing services have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Director Of Marketing Services does

How To Become a Director Of Marketing Services

If you're interested in becoming a director of marketing services, one of the first things to consider is how much education you need. We've determined that 77.2% of directors of marketing services have a bachelor's degree. In terms of higher education levels, we found that 14.3% of directors of marketing services have master's degrees. Even though most directors of marketing services have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Director Of Marketing Services
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Director Of Marketing Services Career Paths

Average Salary for a Director Of Marketing Services

Directors Of Marketing Services in America make an average salary of $120,799 per year or $58 per hour. The top 10 percent makes over $168,000 per year, while the bottom 10 percent under $86,000 per year.
Average Director Of Marketing Services Salary
$120,799 Yearly
$58.08 hourly
$86,000
10 %
$120,000
Median
$168,000
90 %

What Am I Worth?

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How To Become a Director Of Marketing Services
How To Become a Director Of Marketing Services Career Overview

States With The Most Director Of Marketing Services Jobs

Mouse over a state to see the number of active director of marketing services jobs in each state. The darker areas on the map show where directors of marketing services earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Director Of Marketing Services Jobs By State

RankStateNumber of JobsAverage Salary
1California7,216$135,008
2Texas4,701$119,497
3New York3,705$122,916
4Florida3,372$116,586
5Pennsylvania2,680$119,511
6Illinois2,662$110,344
7Georgia2,497$110,094
8North Carolina2,347$108,720
9Virginia2,212$128,930
10Massachusetts2,152$127,042
11Minnesota2,096$112,006
12Ohio1,971$113,575
13New Jersey1,934$125,183
14Washington1,435$131,021
15Colorado1,420$112,103
16Michigan1,319$128,084
17Arizona1,236$120,330
18Maryland1,211$134,196
19Indiana1,197$106,862
20Iowa1,185$102,576
21Tennessee1,171$118,926
22Oregon1,119$116,577
23Missouri1,098$107,689
24Alabama944$101,673
25Louisiana938$97,354
26Arkansas919$105,446
27Connecticut916$138,406
28South Carolina836$119,207
29Oklahoma828$101,586
30Wisconsin734$124,795
31Kentucky719$106,306
32Utah715$125,611
33Kansas594$99,264
34Mississippi589$104,975
35Nebraska524$102,118
36Nevada479$111,169
37New Hampshire411$117,336
38New Mexico385$111,216
39South Dakota375$103,322
40Maine316$116,394
41Rhode Island288$128,496
42Idaho279$112,328
43West Virginia255$112,136
44Hawaii213$99,033
45Montana205$106,610
46Delaware201$115,509
47North Dakota188$94,619
48Alaska178$107,139
49Wyoming164$93,238
50Vermont163$114,760

Director Of Marketing Services Education

Director Of Marketing Services Majors

25.6 %
15.7 %

Director Of Marketing Services Degrees

Bachelors

77.2 %

Masters

14.3 %

Associate

6.1 %

Top Colleges for Director Of Marketing Servicess

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Director Of Marketing Services

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.1% of directors of marketing services listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Director Of Marketing Services Resume templates

Zippia allows you to choose from different easy-to-use Director Of Marketing Services templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Director Of Marketing Services resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Director Of Marketing Services Demographics

Director Of Marketing Services Gender Distribution

Female
Female
53%
Male
Male
47%

After extensive research and analysis, Zippia's data science team found that:

  • Among directors of marketing services, 52.6% of them are women, while 47.4% are men.

  • The most common race/ethnicity among directors of marketing services is White, which makes up 71.4% of all directors of marketing services.

  • The most common foreign language among directors of marketing services is Spanish at 38.2%.

Work Experience Programs For Director Of Marketing Servicess

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Token Service Technology Program

Company: Visa

Cost: Free

Duration: 2-3 hours

Accessing the World of Work Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Financial Services Regulation Program

Company: Herbert Smith Freehills

Cost: Free

Duration: 5-6.5 hours

Workplace Preparation Program

Company: ANZ

Cost: Free

Duration: 5-6 hours

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

UK Public Service Program

Company: Transform Society

Cost: Free

Duration: 2.5 hours

Careers in Government Program

Company: NSW Government Virtual Program

Cost: Free

Duration: 1-2 hours

Strategy Consulting Program

Company: Accenture Australia

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Software Engineering Program

Company: J.P. Morgan

Cost: Free

Duration: 5 hours

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Best States For a Director Of Marketing Services

Some places are better than others when it comes to starting a career as a director of marketing services. The best states for people in this position are Connecticut, California, Maryland, and Washington. Directors of marketing services make the most in Connecticut with an average salary of $138,406. Whereas in California and Maryland, they would average $135,008 and $134,196, respectively. While directors of marketing services would only make an average of $131,021 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Director Of Marketing Services Jobs:
916
Highest 10% Earn:
$200,000
Location Quotient:
1.2

2. Rhode Island

Total Director Of Marketing Services Jobs:
288
Highest 10% Earn:
$186,000
Location Quotient:
1.03

3. California

Total Director Of Marketing Services Jobs:
7,216
Highest 10% Earn:
$196,000
Location Quotient:
1.07
Full List Of Best States For Directors Of Marketing Services

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Top Director Of Marketing Services Employers

Most Common Employers For Director Of Marketing Services

RankCompanyAverage SalaryHourly RateJob Openings
1Unisys$144,989$69.715
2Microsoft$136,132$65.454
3Avnet$131,102$63.033
4Hurley Medical Center$124,326$59.773
5L'Oréal$122,314$58.803
6American Express$121,800$58.568
7The Coca-Cola Company$118,561$57.004
8AT&T$117,638$56.564
9Synacor$116,956$56.233
10Northwestern Mutual$112,621$54.1416

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