How to hire a director of marketing services

How to hire a director of marketing services, step by step

Here's a step-by-step director of marketing services hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of marketing services job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of marketing services
• Step 8: Go through the hiring process checklist

What does a director of marketing services do?

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1. Identify your hiring needs

   Before you post your director of marketing services job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a director of marketing services for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A director of marketing services's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors of marketing services from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of director of marketing services salaries for various roles:

   Type of Director Of Marketing Services	Description	Hourly rate
   Director Of Marketing Services	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$41-80
   Consultant/Marketing Director	A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence... Show more	$37-76
   Client Services Director	A client services director is responsible for maintaining healthy business relationships with clients, ensuring that operational teams provide the highest quality services for the clients, following their deliverables and business requirements. Client services directors oversee project management procedures, identifying inconsistencies, and revising business plans to improve outputs and achieve client satisfaction... Show more	$40-77

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Marketing Campaigns
   • Business Development
   • Market Research
   • Project Management
   • Integrated Marketing
   • Strategy Development
   • CRM
   • Customer Service
   • Product Development
   • ROI
   • Content Marketing
   • SEO
   • Revenue Growth

   Check all skills

   Responsibilities:

   • Lead a rebranding initiative to change the company from a perceive regional company to a recognize national leader.
   • Develop and manage substantial annual budget and establish metrics for tracking campaign effectiveness and analyzing return on investment (ROI).
   • Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
   • Direct overhaul and launch of new web site which result in improve SEO, web traffic, and customer self-service options.
   • Facilitate SEO, usability and marketing needs.
   • Develop post sales CRM campaign strategies and relate reporting of metrics that measure customer loyalty and re-engagement.

   More director of marketing services duties

3. Make a budget

   Including a salary range in the director of marketing services job description is a good way to get more applicants. A director of marketing services salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a director of marketing services in Oklahoma may be lower than in Connecticut, and an entry-level engineer typically earns less than a senior-level director of marketing services. Additionally, a director of marketing services with lots of experience in the field may command a higher salary as a result.

   Average director of marketing services salary

   $120,799yearly

   $58.08 hourly rate

   ---

   Entry-level director of marketing services salary

   $86,000 yearly salary

   Updated January 23, 2026

   Average director of marketing services salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$141,540	$68
   2	Maryland	$134,610	$65
   3	District of Columbia	$134,265	$65
   4	Washington	$132,125	$64
   5	Rhode Island	$128,737	$62
   6	Virginia	$128,451	$62
   7	Massachusetts	$127,320	$61
   8	New York	$125,162	$60
   9	Texas	$119,600	$58
   10	Pennsylvania	$118,707	$57
   11	Florida	$117,922	$57
   12	Oregon	$115,908	$56
   13	Ohio	$113,185	$54
   14	Illinois	$110,658	$53
   15	Georgia	$109,890	$53

   Average director of marketing services salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Nike	$145,645	$70.02	18
   2	Zscaler	$136,617	$65.68	9
   3	Microsoft	$136,132	$65.45	125
   4	Amazon	$135,773	$65.28	388
   5	Hitachi Vantara	$133,148	$64.01	36
   6	BD	$132,555	$63.73	7
   7	Arrow Electronics	$129,503	$62.26	59
   8	Beth Israel Deaconess Medical Center	$126,350	$60.75
   9	CVS Health	$122,193	$58.75	200
   10	Ricoh	$120,649	$58.00	97
   11	Thermo Fisher Scientific	$120,197	$57.79	159
   12	Synacor	$116,956	$56.23
   13	Club	$116,822	$56.16	13
   14	The Art Institute of Chicago	$115,568	$55.56
   15	Public Service Credit Union	$111,143	$53.43	2
   16	University of Southern California	$109,044	$52.42	10
   17	Experian	$106,163	$51.04	20
   18	NANA	$103,932	$49.97	6
   19	MMGY Global	$101,171	$48.64	1
   20	NCAA	$90,016	$43.28

4. Writing a director of marketing services job description

   A good director of marketing services job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a director of marketing services job description:

   Director of marketing services job description example

   At Berkeley Lights, we help scientists around the world find the biology that cures disease. We do this through our propriety system technology that screen thousands of live single cells in parallel for use in various applications including antibody discovery, cell line development, T-cell analysis, and synthetic biology. So, what does this mean for our customers in the biopharma, CRO/CDMO and academic space? It means the capabilities we have developed represent a technological leap in high-throughput screening and can be used to unlock new insights in functional biology research and dramatically accelerate therapeutic discovery, development, and manufacturing from hours or days-not weeks or months.
   
   Being a part of Berkeley Lights means being a part of the biology revolution we are living in. You will help create outcomes for enabling better human health. We do this through being innovative, customer centric and committed to quality in all we do. We seek out others to join our team who are passionate, highly collaborative and dedicated to deliver that next technology breakthrough.
   We welcome you to consider joining us on this incredible journey.
   
   We are looking for a strategic and results-oriented Marketing Director to support our rapidly growing Partnerships & Services Business. The Marketing Director will support the growth and expansion of our portfolio of discovery services (Antibody Development, Cell Line Development, Cell & Gene Therapy, Synthetic Biology and AgBio) which leverages our proprietary opto-electropositioning (OEP™) technology platform. The successful individual will integrate Berkeley Lights vision, goals, and objectives to build and execute a comprehensive product and marketing strategy to deliver on the business needs.
   
   This strategic marketing role drives business growth by acquiring critical market and client insights; building business cases; defining service line roadmaps; defining, developing, and launching new service offerings; evaluating expansion of application areas for new partnerships; building & executing branding/messaging strategy for discovery services; building & executing customer centric targeted marketing campaigns that drive new customer acquisition, deepen engagement, and motivate customers to act.
   
   Essential Duties & ResponsibilitiesTakes the current portfolio of discovery services and develop & position this for broader customer engagement across Life Science; CRO/CDMO; BioPharma; Diagnostic industries Develops customer centric branding/messaging for partnership application areas and service offerings Develops service workflows and accompanying content to demonstrate solutions for specific applications and support buyer journeys Provide support to the business development team on the implementation of programs to drive lead generation and awareness activities to meet revenue goals Captures feedback from customers, business management, market research and competitor analysis to identify market trends and opportunities for partnerships & services Defines service line roadmaps; prioritizes requirements; prepares business cases; serves as core member of new product development team; sets pricing Establishes launch plan for new service introductions and provides technical training Delivers go-to-market strategy for discovery services and oversee the tactical initiatives required to achieve them including content development, marketing campaigns; tradeshows, sales tools; whitepapers; training & support for business development team Interacts with varying levels of internal and external personnel, including direct customer communication; KOL engagement and management; public presentation Interacts with varying levels of leadership to report on progress and escalate challenges
   RequirementsBS in Life Science field required. Advanced degree (PhD, MBA) preferred10+ years of strategic marketing experience in the life science/biotech industry with in-depth knowledge of Cell & Gene TherapyExperience leading product & marketing strategy for a service-based organization including development & launch of new service offerings Experience with phased gate product development methodologies and tools.Experience working in a CRO/CDMO environment preferred Ability to translate complex scientific concepts into effective marketing messaging Thrives in a fast-paced environment that requires successful management of multiple projects concurrently and with close attention to detail Exceptional communication, organization, analytical, digital, project management, and planning skills Has succeeded in cross-functional matrix organizations Must be able to travel as required by the needs of the role
   The California Consumer Privacy Act (CCPA) is effective January 1, 2020. Please read our California Consumer Privacy Act Disclosure Form regarding the CCPA and Berkeley Lights' required disclosures about the collection of personal information.

   Copy this example

   

5. Post your job

   To find the right director of marketing services for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with directors of marketing services they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit directors of marketing services who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your director of marketing services job on Zippia to find and attract quality director of marketing services candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting directors of marketing services requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of marketing services

   Once you've decided on a perfect director of marketing services candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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