Director of marketing services job description

At Berkeley Lights, we help scientists around the world find the biology that cures disease. We do this through our propriety system technology that screen thousands of live single cells in parallel for use in various applications including antibody discovery, cell line development, T-cell analysis, and synthetic biology. So, what does this mean for our customers in the biopharma, CRO/CDMO and academic space? It means the capabilities we have developed represent a technological leap in high-throughput screening and can be used to unlock new insights in functional biology research and dramatically accelerate therapeutic discovery, development, and manufacturing from hours or days-not weeks or months.

Being a part of Berkeley Lights means being a part of the biology revolution we are living in. You will help create outcomes for enabling better human health. We do this through being innovative, customer centric and committed to quality in all we do. We seek out others to join our team who are passionate, highly collaborative and dedicated to deliver that next technology breakthrough.
We welcome you to consider joining us on this incredible journey.

We are looking for a strategic and results-oriented Marketing Director to support our rapidly growing Partnerships & Services Business. The Marketing Director will support the growth and expansion of our portfolio of discovery services (Antibody Development, Cell Line Development, Cell & Gene Therapy, Synthetic Biology and AgBio) which leverages our proprietary opto-electropositioning (OEP™) technology platform. The successful individual will integrate Berkeley Lights vision, goals, and objectives to build and execute a comprehensive product and marketing strategy to deliver on the business needs.

This strategic marketing role drives business growth by acquiring critical market and client insights; building business cases; defining service line roadmaps; defining, developing, and launching new service offerings; evaluating expansion of application areas for new partnerships; building & executing branding/messaging strategy for discovery services; building & executing customer centric targeted marketing campaigns that drive new customer acquisition, deepen engagement, and motivate customers to act.

Essential Duties & ResponsibilitiesTakes the current portfolio of discovery services and develop & position this for broader customer engagement across Life Science; CRO/CDMO; BioPharma; Diagnostic industries Develops customer centric branding/messaging for partnership application areas and service offerings Develops service workflows and accompanying content to demonstrate solutions for specific applications and support buyer journeys Provide support to the business development team on the implementation of programs to drive lead generation and awareness activities to meet revenue goals Captures feedback from customers, business management, market research and competitor analysis to identify market trends and opportunities for partnerships & services Defines service line roadmaps; prioritizes requirements; prepares business cases; serves as core member of new product development team; sets pricing Establishes launch plan for new service introductions and provides technical training Delivers go-to-market strategy for discovery services and oversee the tactical initiatives required to achieve them including content development, marketing campaigns; tradeshows, sales tools; whitepapers; training & support for business development team Interacts with varying levels of internal and external personnel, including direct customer communication; KOL engagement and management; public presentation Interacts with varying levels of leadership to report on progress and escalate challenges
RequirementsBS in Life Science field required. Advanced degree (PhD, MBA) preferred10+ years of strategic marketing experience in the life science/biotech industry with in-depth knowledge of Cell & Gene TherapyExperience leading product & marketing strategy for a service-based organization including development & launch of new service offerings Experience with phased gate product development methodologies and tools.Experience working in a CRO/CDMO environment preferred Ability to translate complex scientific concepts into effective marketing messaging Thrives in a fast-paced environment that requires successful management of multiple projects concurrently and with close attention to detail Exceptional communication, organization, analytical, digital, project management, and planning skills Has succeeded in cross-functional matrix organizations Must be able to travel as required by the needs of the role
The California Consumer Privacy Act (CCPA) is effective January 1, 2020. Please read our California Consumer Privacy Act Disclosure Form regarding the CCPA and Berkeley Lights' required disclosures about the collection of personal information.

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Account Directors within Thomas Marketing Services oversee full-service marketing programs and manage a team of Account Managers. ADs collaborate with their teams and clients' internal stakeholders to maximize marketing efforts while reinforcing the client's brand, digital presence, and voice. This role reports directly to the Director of Client Services.
What you'll be doing as an AD:
● Manage a team of 2-6 Account Managers and/or Associate Account Managers to execute client website projects and marketing programs effectively and strategically
● Ideate and support team skill development, including knowledge of marketing best practices
● Evaluate performance of direct reports and complete and deliver performance reviews
● Work with the Director of Client Services to communicate team resource needs
● Serve as clients' primary point of contact for upper-tier Thomas Marketing Services programs, (full-funnel marketing).
● Identify account objectives and provide strategic and tactical recommendations to meet client goals
● Conduct monthly client calls to review program KPIs, deliverable updates, and overall program progress
● Guide and oversee team “swaps,” renewals, and upsells
● Proactively identify problems with team members or accounts to create appropriate solutions, following these through to resolution
● Liaison with Thomas sales team to proactively address account issues or identify new business opportunities; manage scope creep
● Support team renewals and build relationships with clients
● Encourage and/or create opportunities for inter-pod and cross-pod collaboration
● Promote an open, positive team culture
● Helping to interview, train and orient new team members to the department at the direction of the department head
● Stay in the know of digital marketing best practices and industry trends; pass this knowledge on to the team
● Some travel required to conduct client visits

What you bring to our team:
● 5+ years of experience in marketing/advertising, preferably within an agency
● 2+ years' experience in a client-facing position
● 1+ years of direct management experience (managing individuals)
● High proficiency with best practices for SEO, social media, email marketing, and blog writing
● Experience with our tech stack: Hubspot, Google Analytics, WordPress
● Outstanding communication and people skills

Some nice-to-have experience:
● B2B and/or industrial/manufacturing industry knowledge
● Agency experience
● Experience using SEO tools (such as SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
● Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, or project management
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Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

*Description of Position*

We are seeking a qualified individual for the position of Director of Marketing and Client Services. In this role, you will be working with Financial Advisor John Todd III and his team, joining a Northwestern Mutual top 200 practice in a fast-paced dynamic role that supports John in all Marketing activities. This individual will be responsible for overseeing and managing the ultimate client experience for our clients, both current and prospective. Other responsibilities include managing scheduling, prospecting, promotion, and client loyalty programs. An ideal candidate for this role enjoys client interaction, is highly organized, proactive and persistent, comfortable managing simultaneous tasks, proficient with technology, and skilled in both written and verbal communication.

*Position Details*

This position is full-time and ideally hybrid (ability to be in the office 3 days a week preferable) with compensation commensurate with experience.

*Specific duties include but are not limited to: *

· Perform market and prospect research

· Daily calendar management, including coordinating all client and prospect meetings

· Dial and book appointments with prospects supplied by various sources

· Gather and prepare client files for appointments; update and keep client files current

· Ensure action items are followed-up on after each meeting

· Oversee the prospect experience process, including marketing materials, communication templates, and client website onboarding

· Provide a great client experience from start to finish, including managing the Marketing Calendar to ensure specific touchpoints with clients and client appreciation initiatives

· Identify future clients by utilizing various sources to make connections

· Add referrals, track daily activity, and input new prospects in our Client Relationship Management system

· Manage e-newsletter, including keeping email distributions lists current; utilize the CRM to develop targeted email lists

· Keep informed of and utilize Home Office marketing resources

· Develop and implement a Marketing Plan

· Cross-train in various systems to act as backup when needed

· Ensure that technology items are up to date and find ways to improve technological efficiency

*Qualifications and Skills *

· 2 years of college minimum, 4 preferred

· Life and Health (to be obtained within the first 6 months of employment)

· Microsoft Office experience

· Technological competency

· Marketing experience preferred

· Attention to detail

· Ability to easily interact and communicate with others via phone and written communication

*Physical and Mental Demands*

The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

*Physical Demands *

While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment such as computers and printers; reach with hands and arms; and lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and the ability to adjust focus. Regular, predictable attendance is required.

*Mental Demands*

While performing the duties of this job, employees are regularly required to use written and oral communication skills; read and interpret data, information and documents; analyze and solve non-routine administrative problems; use math and mathematical reasoning; observe and interpret situations; learn and apply new information or skills; perform detailed work on multiple, concurrent tasks; work under deadlines with frequent interruptions; and interact with colleagues, clients, and others encountered in the course of work, some of whom may be dissatisfied individuals.

*Work Environment *
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employees work under typical office conditions, and the noise level is moderate (i.e. business office with computers, phone, and printers, light traffic).

_The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position._

Job Type: Full-time

Pay: $75,000.00 - $86,000.00 per year

Benefits:
* Dental insurance
* Health insurance
* Life insurance
* Paid time off
* Retirement plan
* Vision insurance
Schedule:
* Monday to Friday
Supplemental pay types:
* Bonus pay

Ability to commute/relocate:
* San Diego, CA 92101: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: Hybrid remote in San Diego, CA 92101