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Director of marketing services skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director of marketing services skills. We ranked the top skills for directors of marketing services based on the percentage of resumes they appeared on. For example, 11.1% of director of marketing services resumes contained digital marketing as a skill. Continue reading to find out what skills a director of marketing services needs to be successful in the workplace.

15 director of marketing services skills for your resume and career

1. Digital Marketing

Here's how directors of marketing services use digital marketing:

Conceived of digital marketing programs, which resulted in above average open rates and generated revenue.
Saved $250K by developing digital marketing conference for more than 200 marketing and sales leaders.

2. Marketing Campaigns

Here's how directors of marketing services use marketing campaigns:

Program introductions included lead generation, project opportunity tracking, and co-branded email marketing campaigns.
Developed and executed marketing campaigns to increase the acquisition and conversion of site visitors.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of marketing services use business development:

Provided all marketing support associated with acquisitions, territory expansion, business planning, product positioning, and new business development.
Developed and maintained strategic partnerships with 15+ vendors to support web marketing initiatives, consumer research, and business development opportunities.

4. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of marketing services use market research:

Conducted a qualitative and quantitative independent market research study in collaboration with an outside agency.
Supervised, executed and presented all primary and secondary market research projects.

5. Project Management

Here's how directors of marketing services use project management:

Project Management includes development of marketing materials, coordinating sales team schedules, conducting corporate training skill development
Led development and release of second generation, client-facing project management tool and ongoing product improvement.

6. Integrated Marketing

Here's how directors of marketing services use integrated marketing:

Develop positioning and messaging for existing and emerging products/services and then go to market applying an integrated marketing approach.
Led strategic client relationships and drove integrated marketing planning and execution across multiple channels.

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7. Strategy Development

Here's how directors of marketing services use strategy development:

Identified key consumer insights and drove strategy development and execution of innovative marketing ideas that leveraged those insights.
Directed all Strategy Development and Branding.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of marketing services use crm:

Implemented CRM, Marketing Automation and Data Quality Management procedures to secure accurate reporting.
Interfaced with senior management across verticals (marketing, design, production, research, CRM, technology, etc.)

9. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how directors of marketing services use customer service:

Serviced online affiliate marketing needs for over 600 Fortune 500 and up-and-coming companies, providing personal management-level customer service when necessary.
Served as marketing director and office manager dedicated to improving the customer service experience for a local cable utility company.

10. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors of marketing services use product development:

Created and staffed new product development department focused on identifying, researching and implementing new products.
Spearheaded and managed product development of new direct-to-consumer product line.

11. ROI

Here's how directors of marketing services use roi:

Instituted revenue tracking to establish ROI and justify additional capital expenditures and staff expansion.
Developed and managed substantial annual budget and established metrics for tracking campaign effectiveness and analyzing return on investment (ROI).

12. Content Marketing

Here's how directors of marketing services use content marketing:

Develop and manage content marketing, buyer persona, and link building strategies for Marketing Mojo clients.
Developed an innovative brand strategy involving content marketing, industry events, and partner marketing to grow awareness and engagement.

13. SEO

Here's how directors of marketing services use seo:

Facilitated SEO, usability and marketing needs.
Directed overhaul and launch of new web site which resulted in improved SEO, web traffic, and customer self-service options.

14. Revenue Growth

Here's how directors of marketing services use revenue growth:

Achieved 28% revenue growth in museum store over 2 years by co-developing new merchandise.
Implemented awareness and promotional programs instrumental in driving revenue growth by 30%.

15. RFP

RFP stands for request for proposal and is a document that contains details about a project or bids from contractors who are responsible for completing the project.

Here's how directors of marketing services use rfp:

Prepare, present shortlist presentations, and develop RFP, SOI, RFQ and, etc.
Forged strategic alliance with non-competitive specialty providers to increase RFP activity and revenues.

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What skills help Directors Of Marketing Services find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of marketing services resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all Directors of marketing services possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Directors of marketing services?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director of marketing services skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Directors of marketing services need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director of marketing services stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of director of marketing services skills to add to your resume

The most important skills for a director of marketing services resume and required skills for a director of marketing services to have include:

Digital Marketing
Marketing Campaigns
Business Development
Market Research
Project Management
Integrated Marketing
Strategy Development
CRM
Customer Service
Product Development
ROI
Content Marketing
SEO
Revenue Growth
RFP
Direct Reports

Email Campaigns
Competitive Analysis
Value Proposition
Database
Marketing Analytics
Product Management
Financial Institutions
Web Site
Brand Marketing
Trade Shows
Channel Marketing
Product Launches
Service Offerings
Client Relationships
Strategic Direction
Healthcare

Process Improvement
Press Releases
Marketing Mix
Sales Support
Collateral Materials
Corporate Communications
Brand Positioning
C-Level
Event Planning
Creative Services
B2B Marketing
Search Engine
Strategic Plan
Product Line
Sales Training

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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