Top Director Of Marketing Services Skills

Below we've compiled a list of the most important skills for a Director Of Marketing Services. We ranked the top skills based on the percentage of Director Of Marketing Services resumes they appeared on. For example, 11.8% of Director Of Marketing Services resumes contained Business Development as a skill. Let's find out what skills a Director Of Marketing Services actually needs in order to be successful in the workplace.

The six most common skills found on Director Of Marketing Services resumes in 2020. Read below to see the full list.

1. Business Development

high Demand
Here's how Business Development is used in Director Of Marketing Services jobs:
  • Provided all marketing support associated with acquisitions, territory expansion, business planning, product positioning, and new business development.
  • Developed and maintained strategic partnerships with 15+ vendors to support web marketing initiatives, consumer research, and business development opportunities.
  • Provided guidance to executive management regarding business development, branding, and marketing opportunity and strategy.
  • Led executive-level partner management, business development, product development, and product marketing initiatives.
  • Briefed senior management and business development teams with intelligence, including forecasts for agreement scenarios.
  • Formulated strategy and ran operations and business development for $4M direct marketing business.
  • Led marketing/business development team in acquisition initiative.
  • Managed business development activities on behalf of agency
  • Coordinate all functions of business development.
  • Prepared annual business development proposals.
  • Led a $12 million-plus content marketing and communication program with a team of 35 aligned to business development priorities.
  • Performed all business development and planning activities, including negotiating a new $1M contract for a technology launch.
  • Headed a department that directed business development and marketing for server and PC products (1993-1997).
  • Provided solid leadership of all marketing, business development, and client relations activities.
  • Supervised group sales and group project management, as well as new business development.
  • Expanded business development by attracting over $125,000 in software and catalog revenue.
  • Direct the day-to-day marketing and business development functions of the credit union.
  • Implemented the business development function to expand membership growth.
  • Handled new business development and key client account oversight.
  • Supported client creative ensuring brand alignment; corporate and subsidiary communications; business development efforts.

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2. New Product Development

high Demand
Here's how New Product Development is used in Director Of Marketing Services jobs:
  • Created and staffed new product development department focused on identifying, researching and implementing new products.
  • Assessed industry and market trends and managed new product development efforts.
  • Spearheaded new product development for DMS.
  • Led Marketing & New Product Development for $17B Travelers Cheques Business and $1.3B Gift Card Business.
  • Led product marketing and planning, product profitability, pricing, new product development, productivity program development and distribution management.
  • Major responsibilities included new market identification, new product development, product positioning, strategy development, and market research.

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3. Customer Service

high Demand
Here's how Customer Service is used in Director Of Marketing Services jobs:
  • Served as marketing director and office manager dedicated to improving the customer service experience for a local cable utility company.
  • Redesigned Customer Services to better accommodate international distributors and customers interested in bulk purchasing of product.
  • Performed a business redesign program and integrated metrics into the Technical and Customer Services program.
  • Provided additional income for 50+ accounts by developing effective customer service program.
  • Directed re-branding initiative based on satisfaction delivered through innovative customer service program.
  • Processed any life and disability applications, policy servicing and customer service.
  • Created and maintained customer service department of 3-5 personnel overseeing daily operations.
  • Facilitated client development through marketing and customer services programs.
  • Manage corporate health program by developing customer service department.D
  • Lead a department of 50, consisting of Product Management, Technical Services, Customer Services, and Marketing Communications personnel.
  • Drafted and executed winning plans for marketing and telephone customer service department to include control of staff of more than 350.
  • Promoted to position retaining responsibility for customer service, inside sales and Technical Support as well as creating a marketing department.
  • Charged with P&L success and management of purchasing, marketing, marketing research, and customer service departments.
  • Directed operations and marketing of the call center to provide superior customer service and increase customer usage and revenue.
  • Prioritize projects and coordinate support activities with all departments including Sales, Customer Service, Production and Senior Management.
  • Manage department of 30 stateside marketing team members for events, creative design, publicity and customer service.
  • Authored and facilitated training for staff on customer service policies and credit repair practices, including legal compliance
  • Coordinate and oversee all aspects of Customer Service department in a fast-paced, high volume Call Center.
  • Developed and executed the first customer service and technology symposium events for the top 1000 agents.
  • Directed all marketing, sales and customer service aspects for a start up outpatient imaging center.

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4. Revenue Growth

high Demand
Here's how Revenue Growth is used in Director Of Marketing Services jobs:
  • Achieved 28% revenue growth in museum store over 2 years by co-developing new merchandise.
  • Implemented awareness and promotional programs instrumental in driving revenue growth by 30%.
  • Launched marketing function, leading to 20% revenue growth each year.
  • Managed client campaigns increasing revenue growth by 50% in 2010.
  • Led marketing program that contributed to 16-percent revenue growth as featured in Crain's Chicago Business.
  • Developed and executed comprehensive direct marketing, lead generation, and communication programs that supported revenue growth exceeding 100 percent quarterly.

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5. Web Content

high Demand
Here's how Web Content is used in Director Of Marketing Services jobs:
  • Developed all client-facing communications including web content, newsletters, education content, PowerPoint presentations and proposals.
  • Collaborated on redeployment of corporate website including site architecture and web content.
  • Maintain and ensure web content and media is relevant and current.
  • Managed web content and design, SEO, media relations, PR, and trade show schedules and deliverables.
  • Championed global corporate initiative to consolidate and integrate customer registration, service and sales databases, e-commerce and Web content management systems
  • Created web content and managed the development of a premier direct-to-consumer e-commerce website.

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6. Financial Institutions

high Demand
Here's how Financial Institutions is used in Director Of Marketing Services jobs:
  • Served as client relationship manager for institutional investors such as pension plans, sub-advisory relationships, insurance companies and financial institutions.
  • Assisted in the 12% gain in loans while other comparable financial institutions were having negative growth.
  • Researched, formulated and executed end-to-end lifecycle marketing programs for financial institutions to maximize acquisition, retention and win-back efforts.
  • Developed specific marketing strategies and value propositions for Corporates, Public Sector and Financial Institutions client segments.
  • Led overall sales and consulting team providing marketing and staff training assistance to financial institutions launching new technology.

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7. Online

high Demand
Here's how Online is used in Director Of Marketing Services jobs:
  • Serviced online affiliate marketing needs for over 600 Fortune 500 and up-and-coming companies, providing personal management-level customer service when necessary.
  • Researched and tracked changing online technologies and competitive market conditions to insure timely adjustment of marketing strategies.
  • Tracked online purchases for fraudulent transactions and implemented processes to identify/stop repeat offenders.
  • Created an online sales/deal management system that streamlined sales initiatives.
  • Developed and launched first successful online banner advertising campaign.
  • Initiated an online presence (Yelp, Facebook, Google) and fostered stronger relationships with hotel clients and family-oriented communities.
  • Provided overall strategy, planning and execution of annual direct mail, email, SMS, online media and social campaigns.
  • Led online marketing efforts with TechNet, MSDN, and other Business Groups to drive traffic to Midsize Business Center.
  • Web Content Lead and Marketing Director for a top online provider of Dermatologist recommended skin care and beauty products.
  • Initiated online marketing program to promote services solutions by building company's reputation for thought leadership.
  • Designed and implemented an online scheduling form that has improved time efficiency when receiving new claims.
  • Led 30-person team to develop first online strategy, resulting in $30 million internal funding.
  • Play a key role in the planning/development of new Internet online sales channels via social media.
  • Promoted to design and implement the online business strategy for the North American consumer electronics division.
  • Restored online social communities with user policies, posting strategies, and setting service expectations.
  • Developed white papers and online content to support new services and client thought leadership position.
  • Managed strategic brand marketing and positioning for 15 online, print and research high-tech properties.
  • Led all aspects of Shoes for Crews digital marketing and online customer experience.
  • Developed new integrated print /online brand campaign to re-launch the ACE brand.
  • Established online presence and optimized web pages through new keyword strategy.

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8. Database

high Demand
Here's how Database is used in Director Of Marketing Services jobs:
  • Conducted extensive marketing research and database analysis and determined status of margin borrowing product usage and barriers to its use.
  • Developed customer contact management strategy and database which managed and tracked customer contacts that had not existed before.
  • Implemented cost control/tracking database system on shared network, allowing product management to review up-to-minute project costs vs. budget
  • Utilize corporate database systems to create monthly marketing reports and manage patient-related information.
  • Designed a digital catalog with interfacing product database for faster product information retrieval.
  • Created detailed contact database to improve ability to follow-up with subscribers.
  • Created customized solutions to meet specific client database marketing needs.
  • Maintained database of referral and admission information.
  • Implemented both production and database departments.
  • Mined database for engagement opportunities.
  • Led product management effort to design a suite of database marketing applications to fuel $12M in revenue in one year.
  • Managed CRS and GDS database operations and 8 account managers for 25 international hotel companies for central reservations service provider.
  • Created and maintained a Customer Service Database to identify issues with customers resulting in 40% increased customer satisfaction.
  • Co-directed conversion of 57 million existing consumers to a state-of-the-art database taking marketing and promotion to the next level.
  • Supervised the daily maintenance of the internal database system and administered the billing process for membership dues.
  • Research and develop new database marketing products to be introduced and sold to new and existing clients.
  • Perform research and market analysis for Vice Presidents and project managers using industry databases and public records.
  • Maintained and coordinated the implementation of the membership database systems, membership lists, and membership reports.
  • Provided client education, training and support to insure both optimum Database utilization and Database sales.
  • Created first customer reference database, project reports, case studies, and win reports.

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9. Email

high Demand
Here's how Email is used in Director Of Marketing Services jobs:
  • Program introductions included lead generation, project opportunity tracking, and co-branded email marketing campaigns.
  • Developed and executed a global email marketing program.
  • Campaign Development and Management: Design, Develop and Execute Direct Marketing and Email Marketing Campaigns.
  • Developed email marketing program to increase revenue and reduce cost by $250,000 annually.
  • Produced $1.4 million in revenue opportunities with an EO email marketing campaign.
  • Managed three email campaigns that kept our marketing calendar full on a daily-basis.
  • Developed major customer base through email marketing, list building and video.
  • Design, schedule and disseminate email advertisement to clients and prospects.
  • Optimized the website, customer acquisition process and email marketing programs.
  • Developed and expanded direct response email strategies and campaigns.
  • Determined email communication strategy and managed the email communications team.
  • Key clients included: Intel - Managed development of direct mail, email and various print marketing materials for partner marketing.
  • Create copy for all Marketing Mojo marketing materials; website, campaign landing pages, email pieces, and press releases.
  • Created robust email strategies utilizing multiple data points that increased opt-ins, click-throughs, and conversion for B2C clients.
  • Increased email conversion rates utilizing NLP and NeuroPersusion techniques for effective marketing and web copy.

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10. Special Events

high Demand
Here's how Special Events is used in Director Of Marketing Services jobs:
  • Organized special events including regular monthly special community, family and resident events.
  • Developed and executed special events, marketing calendar and promotions.
  • Delivered value-added promotions and special events that built brand equity.
  • Aided in organization and implementation of special events.
  • Direct supervision of advertising, public relations, special events, promotions, and entertainment function teams within marketing department.
  • Orchestrated up to 40 special events and trade shows which contributed to a third of the company's annual revenue.
  • Organized and implemented client relations through client surveys, client awareness training, client development programs and special events.
  • Coordinated Special Events, including wedding and anniversary parties, wine tasting, and community events.
  • Managed public relations, produced special events, created press releases and media announcements.
  • Used data analysis to plan and evaluate advertising and special events programs.
  • Managed the company Website and posted information on all special events.
  • Booked all entertainment for showroom, lounge and special events acts.
  • Assisted all departments with Special Events
  • Assist residents and families with the admissions process, and any concerns during their stay Marketed the facility and planned special events
  • Coordinated special events for residents, families, and staff with the activities department.

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11. Trade Shows

high Demand
Here's how Trade Shows is used in Director Of Marketing Services jobs:
  • Increased brand recognition at national trade shows for hospital executives by creating advertising and promotional articles.
  • Supervised corporate presence in National Housewares/Gourmet Product trade shows.
  • Supported promotions with weekly ads, coupon books, demos, in-store coupons, displays, contests, and trade shows.
  • Cultivated partnerships with external agencies to conduct promotions, manage trade shows, media, creative services, and public relations.
  • Set up and managed trade shows, community events, and exhibitions that effectively enhanced community awareness for all companies.
  • Directed marketing functions including advertising/ promotion, media relations, trade shows, direct mail campaigns, and database management.
  • Coordinated trade shows, sales training, joint sales calls, sales promotions, and direct mail efforts.
  • Conducted trade shows, on-site health fairs at client locations, and Train-The-Trainer seminars for client staff.
  • Directed trade shows exhibit installation & dismantling for 54 annual trade shows throughout the USA.
  • Produced sales training videos and managed trade shows which attracted large groups of possible customers.
  • Coordinate, plan and execute trade shows, conferences, seminars and internal events globally.
  • Supervised promotional and press activities, field services, trade shows and internal graphics services.
  • Develop, design and create marketing collateral for trade shows, events, student fairs.
  • Manage the daily activities for the direct mail production of 8 national trade shows.
  • Managed market research and analysis, pricing, creative marketing and trade shows.
  • Coordinated all internal and external efforts for trade shows and sales meeting production.
  • Attended trade shows and conferences to stay current with industry and technology trends.
  • Managed all facets of regional and national advertising and trade shows coordination.
  • Served as representative at regional, national and international trade shows.
  • Managed plans for all national and international trade shows.

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12. New Members

high Demand
Here's how New Members is used in Director Of Marketing Services jobs:
  • Signed up and closed one large hospital account which brought in 120 new members and $32,000 in revenue.
  • Supervised and trained new members to the team Recruited new team members through social media and community sourcing.
  • Conducted the most successful membership campaign in CDF history with 113 new members in four days.

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13. Promotional Materials

high Demand
Here's how Promotional Materials is used in Director Of Marketing Services jobs:
  • Eliminated chronic missed-deadline problems by establishing documented process for producing monthly promotional materials and brought marketing support costs under budget.
  • Led advertising campaigns and development of promotional materials.
  • Oversee distribution of promotional materials.
  • Provided promotional materials to those family members who were interested in placing their family member into the care center.
  • Marketed the ministry through video projects, promotional materials, and conferences across the United States.
  • Identified key messages and benefits, which were used in strategy development and promotional materials.
  • Organized contracts, promotional materials, and meeting files.

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14. Market Research

high Demand
Here's how Market Research is used in Director Of Marketing Services jobs:
  • Conducted all market research activities; including moderating focus groups, brand awareness studies and conducting primary and secondary data collection.
  • Conducted a qualitative and quantitative independent market research study in collaboration with an outside agency.
  • Supervised, executed and presented all primary and secondary market research projects.
  • Managed market research projects and analyzed results to determine marketing needs.
  • Specialized in the placement of Market Research and Strategic/Account Planning professionals.
  • Managed an extensive market research program to better understand customer behavior.
  • Executed comprehensive market research for major accounts, including Hewlett-Packard, Union Pacific, American Airlines, and Blackberry
  • Lead product development efforts with market research and end-user focus in development of leading edge hearing protection products.
  • Collaborated with BSWH Market Research team to analyze and provide market intelligence and growth opportunities to leadership.
  • Reduced cost of catalog by 20% through market research, strategy shift and catalog redesign.
  • Conducted market research studies, working with external resources to develop surveys and report results.
  • Supervised four creative service specialists, one pricing manager and two market research analysts.
  • Conduct a market research analysis on active, pending, and sold homes.
  • Worked in cooperation with team to introduce first competitive market research study.
  • Focused in planning and market research to develop their marketing strategies.
  • Initiated market research, demographic segmentation, and branch expansion.
  • Conducted high level market research, analytics and statistical analyses.
  • Managed the complete operation of the Creative Design Department; using the market research data collected to provide initial direction.
  • Directed volunteer team to targeted and saleable product business plan, using data from market research.
  • Managed Forecasting, Sales Analytics & Market Research functions.

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15. CRM

average Demand
Here's how CRM is used in Director Of Marketing Services jobs:
  • Implemented CRM, Marketing Automation and Data Quality Management procedures to secure accurate reporting.
  • Interfaced with senior management across verticals (marketing, design, production, research, CRM, technology, etc.)
  • Created a lead tracking system within the Onyx CRM to mark leads touched, passed, and sold.
  • Developed post sales CRM campaign strategies and related reporting of metrics that measured customer loyalty and re-engagement.
  • Defined business requirements for the CRM upgrade project.
  • Synchronized with CRM system to maximize ROI.
  • Developed and implemented strategies for target marketing, new member onboarding, retention, CRM, and portfolio growth.
  • Developed a leads tracking and accountability system until the selection of a CRM system was completed.
  • Managed lead campaign tracking using CRM package (Salesforce.com) and OEM partner portals.
  • Developed strategicsales & marketing plan, CRM technology design, product development & launch.
  • Headed Midmarket CRM Business Process practice to increase demand generation and sales.
  • Manage fleet venders totaling over 2,000 office printers Oversight of Marketing budget CRM vender oversight.

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16. Internet

average Demand
Here's how Internet is used in Director Of Marketing Services jobs:
  • Developed both intranet and Internet presence for firm for the banking/financial services industry with interactive lead generation capability.
  • Provided improved customer satisfaction for clients and consumers by consistently maximizing internet tools and resources.
  • Developed relationships with leading agencies and top internet retailers, driving the adoption of the beta software platform.
  • Acquired a network of 11 affiliate partners to deliver incremental revenue and engaged in affiliate and Internet marketing.
  • Created support team for Dow Jones' first internet product: developed procedures; introduced efficiency tools.
  • Led Direct to Consumer internet marketing and website operation functions for four unique consumer e-commerce sites.
  • Established schedules and placed weekly ads (print, radio, and Internet).
  • Developed website launch and Internet presence and served as editor for visitor publications.
  • Directed Marketing Internet Promotions, Direct Mail, etc.
  • Design, update, and maintain web site, as well as improve Internet presence.
  • Managed company intranet portal, internet presences, website, partner microsites and SharePoint.
  • Designed, updated, and maintained web site, increased Internet presence.

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17. Creative Direction

average Demand
Here's how Creative Direction is used in Director Of Marketing Services jobs:
  • Included creative direction and P & L responsibility.
  • Provided advisory and creative direction to agencies for collateral development, obtained copy and mechanical approvals and Legal department follow up.
  • Fulfilled varying marketing-focused roles during tenure including web development, creative direction, collateral strategy, and brand management.
  • Provided strategic and creative direction for marketing programs both traditional and non-traditional in scope.
  • Develop messaging and provide creative direction for brand and program marketing collateral.
  • Lead creative direction and conception for all communication channels and comprehensive marketing efforts.

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18. Healthcare

average Demand
Here's how Healthcare is used in Director Of Marketing Services jobs:
  • Coordinate community events and luncheons at physicians/healthcare facilities to promote awareness of the facilities' services and care
  • Discovered key technology partner and executed new private healthcare marketplace, modernizing operations.
  • Co-created and developed a new, membership-based peer organization for healthcare providers.
  • Created and implemented marketing plans targeting pharmacists and healthcare IT professionals.
  • Managed the research and promotion functions for major medical/healthcare publisher.
  • Developed and implemented marketing program for healthcare services.
  • Used competitive analysis, marketplace analysis, and SWOT analysis to construct a marketing strategy for healthcare SaaS offering.
  • Spearheaded business plan that identified and allocated resources against three core segments: healthcare, government, and education.
  • Expanded knowledge of the healthcare industry, including a wide array of different regulations that pertained to the position.
  • Maintained the highest-ranking healthcare system for brand preference in Women's Services year over year in D/FW market.
  • Focus on Large enterprise in the healthcare, shipping, retail, K-12 education, higher education verticals.
  • Targeted new long-term business partner prospects and closed 37 deals in one year in the Healthcare industry.
  • Completed patient assessments to determine the healthcare setting that best fit the patient's needs.
  • Developed and marketed healthcare cost containment strategies to employers, hospitals and physician groups.
  • Hired to expand their services into the Healthcare field.
  • Led all aspects of marketing services for a national multi-facility healthcare organization.
  • Manage all aspects of event planning process for two-day conference programs working with high-level healthcare industry experts Coached two junior associates
  • Exhibited strategic efforts in generating inaugural and now annual Healthcare Workforce Summit, Advisory Council, and webinar series.

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19. ROI

average Demand
Here's how ROI is used in Director Of Marketing Services jobs:
  • Instituted revenue tracking to establish ROI and justify additional capital expenditures and staff expansion.
  • Managed implementation of $12 million dollar budget in support of plan to ensure ROI and revenue goals were maintained.
  • Evaluate the effectiveness of marketing initiatives in order to optimize the marketing mix based on performance metrics and ROI.
  • Resulted in high dealer engagement with new customer acquisitions in all targeted industries and a nine to one ROI.
  • Completed monthly Market Effectiveness Report -- responding to ROI (return on investment) of marketing budget.
  • Assist internal list department and account executives in analyzing data problems and ROI on project specific lists.
  • Optimized content marketing process and supporting documents to improve efficiency and return on investment (ROI).
  • Established new standards for marketing simplification within WellPoint, best practices and a positive ROI.
  • Tracked ROI on strategies and tactics to ensure they were successful and within budget.
  • Identified and managed metrics to track the effectiveness of marketing program and ROI.
  • Developed corporate pricing strategy including maintenance of pricing tools and ROI models.
  • Lead revenue, margin, ROI, and cash flow improvement initiatives.
  • Launched Drip Marketing program, generating a 16x ROI.
  • Provided ROI analysis of program results.
  • Developed landing pages and doubled ROI.
  • Analyzed response, CPA and ROI.
  • Developed integrated campaign sales and tracking reports for senior management - analyzed results to optimize marketing mix and achieve ROI targets.
  • Develop marketing KPIs and metrics to measure the performance and ROI of the agency's marketing activities.
  • Identified measurable campaign objectives, established KPIs, and reported performance to measure ROI.
  • Focused on implementing strategic marketing plans with ROI metrics.

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20. Business Units

average Demand
Here's how Business Units is used in Director Of Marketing Services jobs:
  • Developed the "voice of Sonic" and carried this voice across business units.
  • Segmented/developed several business units allowing increased market saturation.
  • Enhanced relationships with business units across the organization to support their marketing needs through market strategy and planning and tactical implementation.
  • Developed and implemented CNA's first corporate marketing and advertising plan for its strategic business units; initiated cross-marketing programs.
  • Key principle in team that developed corporate consulting service offering comprehensive market research services to ten business units.
  • Worked collaboratively with multiple business units on systems and processes to ensure a positive customer experience.

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21. Client Relationships

average Demand
Here's how Client Relationships is used in Director Of Marketing Services jobs:
  • Developed new practice areas, recruited attorneys, developed and repaired client relationships; coached attorneys in communications and client development
  • Led strategic client relationships and drove integrated marketing planning and execution across multiple channels.
  • Maintained client relationships and provided all technical support for accounts
  • Create and implement strategic branding regimen to drive new business and foster deeper client relationships.
  • Launched a monthly initiative with key client relationships to maintain top-of-mind brand awareness.
  • Maintain strong client relationships with weekly strategy meetings.
  • Maintain positive, and successful client relationships.
  • Key Accomplishments: Built lasting client relationships that led to increased revenue across multiple US region, India, and Taiwan.

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22. Market Share

average Demand
Here's how Market Share is used in Director Of Marketing Services jobs:
  • Developed, coordinated, and executed sales objectives, strategies, advertising and promotional programs to gain market share.
  • Market Share: Conceived, created and implemented hospital marketing campaigns to create cohesive branding for the hospital.
  • Increased market share, admissions and satisfaction ratings to record levels.
  • Increased market share for International Trucks in five targeted industries.
  • Helped maintain #1 market share position throughout tenure.
  • Market share for the hospital grew 3%.
  • Led and developed marketing and merchandising team of 12 people to achieve annual company profitability, volume and market share objectives.
  • Provided research and reports to assist market makers and executing firms with increasing their market share.

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23. Strategic Plan

average Demand
Here's how Strategic Plan is used in Director Of Marketing Services jobs:
  • Managed sales budget and strategic plan preparation and the transportation and distribution of product to domestic and international customers.
  • Interacted with four Boards of Directors, served on Asset Liability Committee and actively participated in Strategic Planning initiatives.
  • Directed company's overall marketing, strategic planning programs, and its organization communications.
  • Assumed responsibility for company's strategic planning efforts and set company technology goals.
  • Provide leadership and direction to association strategic planning and marketing activities.
  • Considered part of leadership team and participated in strategic planning sessions.
  • Developed strategic plans through collaboration with Senior Management and Board.
  • Initiated customer satisfaction survey to validate strategic plan initiatives.
  • Provided marketing strategy and execution for physician practices, event planning, channel marketing and strategic planning in growth areas.
  • Created strategic plan for manufacturing migration to improve gross margin by 10% by year end 1999.
  • Involved collaborating with colleagues in strategic planning, operations, finance, as well as senior leadership.
  • Created and presented weekly report to the President outlining strategic plans, updated processes and results.
  • Provided input regarding the firm's strategic planning to capture new real estate agents/clients business.
  • Create, present and oversee implementation of quarterly and annual marketing projections and strategic plans.
  • Developed strategic plan for 6 distinct practice areas with specific marketing goals for each area.
  • Coordinated all media relations activities and played key role in the strategic planning process.
  • Account service; account development; new business development; strategic planning.
  • Developed divisional 2005 - 2008 strategic plan.
  • Managed marketing team that developed ESPC global, 5 year strategic plan that produced 30% YOY growth.

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24. Sales Goals

average Demand
Here's how Sales Goals is used in Director Of Marketing Services jobs:
  • Managed the department responsible for monthly, weekly and daily leads and sales goals.
  • Provided critical support for staff to meet sales goals in 2002.
  • Improved monthly sales goals by 10%.
  • Allowed new brand communications with distributors and resellers to and exceed sales goals for six consecutive quarters.
  • Develop and implement strategic marketing campaigns for professional entertainment events that achieve the desired sales goals.
  • Developed and implemented in-store seasonal-based marketing programs and collateral to achieve company sales goals.

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25. SEO

average Demand
Here's how SEO is used in Director Of Marketing Services jobs:
  • Facilitated SEO, usability and marketing needs.
  • Directed overhaul and launch of new web site which resulted in improved SEO, web traffic, and customer self-service options.
  • Led sophisticated SEO project for Latin America highlighting localized product selection and content without creating confusion in adjacent markets.
  • Developed comprehensive and coordinated digital strategy and plan including social media, SEO and paid advertising.
  • Created disciplined SEO program through extensive on-page and off-page optimization, appropriate back-linking and content marketing platforms.
  • Leveraged strategic website development and external links to significantly increase SEO rankings.

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26. Direct Reports

average Demand
Here's how Direct Reports is used in Director Of Marketing Services jobs:
  • Established new commercial Marketing function within Hospital Services; hired four direct reports and added 20 new Marketing staff members.
  • Managed 11 direct reports and had P&L responsibility for a $115MM program administration and marketing budget.
  • Provided financial and operational guidance daily to 350 creative and marketing professionals with over 30 direct reports.
  • Managed over $100M in expenses, three direct reports, and a total of seven personnel.
  • Managed globally dispersed team of 5 direct and 3 global indirect reports to ensure common goals.
  • Trained, mentored, and led one direct reports, plus interns and freelancers.
  • Enhanced skill set of direct reports through coaching and creation of individual development plans.
  • Directed a staff of six direct reports and managed 100+ projects per year.
  • Involved direct reports in cuttings across the regions to evaluate new products.
  • Managed four direct reports and acted as marketing liaison to IT.
  • Hired, trained and supervised team of 7 direct reports.
  • Created presentations for CEO, and supervised seven direct reports.
  • Managed 7 direct reports, staff of 35.
  • Managed up to 12 indirect reports on project.
  • Supervised three direct reports and 17 indirect reports.
  • Managed six direct reports and 50 staff.
  • Managed up to 10 direct reports.
  • Supervised three Marketing Associate direct reports.
  • Managed direct reports, with accountability for recruiting and developing a global team.
  • company closed) Reported to the Vice President of Marketing managing 5 direct reports.

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27. Press Releases

average Demand
Here's how Press Releases is used in Director Of Marketing Services jobs:
  • Documented industry analyst briefing packages, customer case studies, and key content for press releases and executive presentations.
  • Produced publications (press releases, magazine, directory, commemorative book) and modernized web presence.
  • Press contact and responsible for writing and releasing all press releases and any public relations messaging.
  • Coordinated advertising in print ads, radio, TV, and wrote press releases.
  • Managed all media buying, advertisements, press releases and media coverage.
  • Raised awareness of Downtown news through written press releases and media.
  • Created press releases and print advertising materials Prepared sales and promotional materials Coordinated mass mailings Office management and sales support duties

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28. Project Management

average Demand
Here's how Project Management is used in Director Of Marketing Services jobs:
  • Project Management includes development of marketing materials, coordinating sales team schedules, conducting corporate training skill development
  • Led development and release of second generation, client-facing project management tool and ongoing product improvement.
  • Served as program manager, responsible for developing and managing project management processes.
  • Designed Project Management Software to accommodate compressed schedules and to improve accountability.
  • Utilized project management and multitasking skills to coordinate special research projects.
  • Connected Clients to content management, project management and consulting teams for design and content solutions.
  • Monitored daily status of both digital and print projects by applying agile project management practices.
  • Led project management of development of a new website.
  • Developed project management standards and training to establish consistency among growing staff, improve productivity and cultivate quality work practices.
  • Project Management Completed market assessment for vertical markets -- developed marketing strategies on all campaigns.
  • Designed and implemented agency-style models for workflow process, project management.
  • Orchestrated the full lifecycle project management of a new corporate website within 90 days.

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29. New Clients

average Demand
Here's how New Clients is used in Director Of Marketing Services jobs:
  • Secured new clients through high-impact postcard, direct mail, cold calling, brochure, and pamphlet campaigns.
  • Identified and recruited new clients to bring their business to our firm for us to conduct professional services.
  • Focused on adding new clients with client prospecting, initial interviews, case preparation and written recommendations.
  • Research and identify target & niche markets to establish new clients.
  • Developed plans to establish dentists in Los Angeles County as new clients.
  • Acquire new business opportunities by developing strategic and meaningful relationships with new clients.

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30. Sales Support

low Demand
Here's how Sales Support is used in Director Of Marketing Services jobs:
  • Produced advertising sales support materials for U.S. and international editions of Institutional Investor magazine.
  • Continued to manage responsibilities of Sales Support position.
  • Directed operational and strategic planning, market research and forecasting, sales support, product promotion, and community affairs.
  • Developed an organization from the ground up consisting of marketing and sales support managers, and business analysts.
  • Promoted from Receptionist, handling high volume calls and performing all front office duties to Sales Support.
  • Managed direct mail and telemarketing campaigns; developed and maintained a library of sales support materials.
  • Direct a team responsible for global marketing and sales support for $178M fund services division.
  • Managed three direct reports and multiple agency vendors to add/retain customers and provide sales support.
  • Promoted from Sales Support to Director of Marketing and Dealer Services.
  • Maintained close contact with customers providing pre-sales and after sales support.

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31. New Accounts

low Demand
Here's how New Accounts is used in Director Of Marketing Services jobs:
  • Pitched client prospects resulting in the acquisition of new accounts generating $500,000 in first year.
  • Developed a new customer base consisting of 37 new accounts.
  • Launched first ever agent incentive programs in the Upromise customer care call center to generate 10% of annual new accounts.
  • Established new accounts by identifying new customers though extensive market research and industry knowledge to develop a comprehensive marketing strategy.
  • Developed a struggling company into a successful and viable moneymaker through establishing new accounts and revitalizing old accounts.
  • Developed cost effective directives to penetrate new accounts and retain existing accounts.

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32. RFP

low Demand
Here's how RFP is used in Director Of Marketing Services jobs:
  • Work both from RFP and from prospecting.
  • Prepare, present shortlist presentations, and develop RFP, SOI, RFQ and, etc.
  • Supported branch manager in the execution of major ad campaigns, RFPs and writing projects.
  • Handled all RFPs and answered customer questions regarding products, prices and availability.
  • Lead the management and execution of all RFPs.
  • Demonstrated impressive ability to attract new business through development of targeted proposals in response to RFIs and RFPs.

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33. Customer Base

low Demand
Here's how Customer Base is used in Director Of Marketing Services jobs:
  • Defined, packaged, and priced maintenance and support plans and training services for 15,000+ customer base.
  • Supervised all sales of the College's products and services to its student/customer base.
  • Developed lead generation campaigns that increased customer base over 400%.
  • Develop new product sales catalogs each year for customer base.
  • Retained customer base for Customer Service Team throughout tenure.
  • Developed customer service policies and procedures including ongoing maintenance implementing revisions driven by customer base and business needs.

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34. Annual Budget

low Demand
Here's how Annual Budget is used in Director Of Marketing Services jobs:
  • Developed annual budget and defined department goals.
  • Inspired and led department of 90 media professionals across North America, with an annual budget of approximately $500 million.
  • Developed and managed substantial annual budget and established metrics for tracking campaign effectiveness and analyzing return on investment (ROI).
  • Led and managed a team of four marketing managers with an annual budget of $2.5 million.
  • Helped to increase property revenue 467% while overseeing $26M in annual budget.
  • Optimize the marketing mix results to help maintain a client's annual budget.
  • Led staff of eight and effectively managed annual budget of $9 million.
  • Designed and effectively managed annual budgets in excess of $1 million.
  • Managed a total annual budget of more than $1.2 million.
  • Automated the accounting of an annual budget of $30,000,000.
  • Supervised cost center with annual budget of $240,000.
  • Direct the preparation of the annual budget for department including Kirkwood Print Services.
  • Administered annual budget of [ ] Developed and delivered sales and tracking reports.
  • Managed annual budget ( capital, operations, staffing ).

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35. Facebook

low Demand
Here's how Facebook is used in Director Of Marketing Services jobs:
  • Spearheaded the first process for regulatory moderation of Facebook Community page at Teva.
  • Launched social networking platform and organically achieved 200,000 Facebook fans within first year while developing 3-year strategic digital consumer transformation plan.
  • Implemented standard operating procedures for restaurant communication via social media (Facebook and Twitter) and individual websites.
  • Created ThankYou Rewards first promotional strategy in social media: Facebook and Twitter communications promoting unique rewards and experiences.
  • Maintained and promoted official organization Twitter and Facebook to facilitate interaction with listeners and supporters.
  • Developed additional Facebook pages, expanding visibility for events, locations and pass holders.

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36. Product Management

low Demand
Here's how Product Management is used in Director Of Marketing Services jobs:
  • Partnered with sales and product management to develop and execute revenue-enhancing marketing programs and campaigns.
  • Perform Product Management functions in conjunction with engineering department.
  • Created new protocols for customer handling, dealer activation and product management metrics saving 53% in FTE efficiency.
  • Collaborate with product management, marketing and global sales teams to maximize revenues and track competitive standards.
  • Lead a team of Subject Matter Experts for Global Delivery, Business Dev, Product Management, Marketing, and Solutions.
  • Cloud computing, storage products o Target marketing, marketing communications, product management o Public relations, investor relations, distribution

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37. Cost Savings

low Demand
Here's how Cost Savings is used in Director Of Marketing Services jobs:
  • Achieved significant cost savings by reducing finance-organization headcount 50% within 2 years through process improvements and systems implementation.
  • Reviewed inventory management, purchasing and fulfillment processes, to identify and implement improvements and cost savings.
  • Identified cost savings opportunities that reduced costs by 30-50% for various marketing elements.
  • Administered the purchase of all forms, achieving a 10% cost savings.
  • Sponsored a Lean Six Sigma project generating over $500,000 in cost savings.
  • Delivered 40%+ cost savings and improved pre-press work in printed catalog designs.

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38. MDS

low Demand
Here's how MDS is used in Director Of Marketing Services jobs:
  • Complete Minimum Data Sets (MDS) on patients to ensure accurate and timely billing practices and procedures.
  • Handled all aspects of social services including the Medicaid application and MDS assessment/care plans process.
  • Completed Initial and updated assessments as well as frequent Care plan meetings using the MDSsystem.
  • Led the Company's Medical Marketing and Safety Services group composed of MDs, RNs, and PharmDs.

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39. Medicaid

low Demand
Here's how Medicaid is used in Director Of Marketing Services jobs:
  • Assisted with facility application and Medicaid application if applicable.
  • Assisted residents with state Medicaid application if applicable.
  • Worked with Jobs and Family Services on help residents and family apply for Medicaid for residents who are in the facility.
  • Provided assistance with completion of health insurance forms and Medical Assistance (Medicaid) paperwork.
  • Applied for Medicaid; documentation; use of computer and office machines.

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40. Promotional Events

low Demand
Here's how Promotional Events is used in Director Of Marketing Services jobs:
  • Plan, organize and manage all advertising communications and promotional events.
  • Designed newspaper and web-based advertisements and organized a variety of promotional events to find talented traders.
  • Devised and maintained a system of tracking competitor's promotional events and advertising.
  • Coordinated promotional events and collaborated with department managers to design merchandising plans.
  • Planned multiple in-house promotional events.
  • Develop and launch Corporate and Promotional Events to our reps and district managers to present new launches.

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41. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Director Of Marketing Services jobs:
  • Utilized Search Engine Optimization in the expansion of HopeQuest's web presence.
  • Search Engine Optimization Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Developed and executed integrated marketing strategies and campaigns highly focused around search engine optimization to build online site and brand awareness.
  • Coordinated interactive marketing and content services, including search engine optimization, affiliate programs, and syndicated content integration.
  • Implement and manage extensive search engine optimization program for increased organic search results in highly competitive industry.
  • Headed implementation of E-Marketing strategy including search engine optimization, social networks and coordination with web designer suppliers.

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42. Twitter

low Demand
Here's how Twitter is used in Director Of Marketing Services jobs:
  • Coordinate Sony twitter account for promotional programs.
  • Managed and wrote for social media communities including blogs, Twitter, forums, and other communities.
  • Created cadence and brand standards for social media (Twitter, LinkedIn, blogs), print, and website.
  • Increased Twitter following by 75% and doubled the number application downloads for pilot client.
  • Trended #1 nationally on twitter.
  • Increased corporate Twitter followers by over 500% and LinkedIn followers by over 300% in fifteen months.

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43. Medicare

low Demand
Here's how Medicare is used in Director Of Marketing Services jobs:
  • Educated Medical Directors/Physicians on Services and Medicare Compliance.
  • Educated the families and resident about Medicare, Medicaid, Veterans, Hospice, Home Health Care and Social Security benefits.
  • Worked with President of American Association for Geriatric Medicine on coordinating health and wellness events for Medicare members and their families.
  • Worked with various insurances; Medicaid, Medicare and private insurances.
  • Increased Medicare patients numbers from 4 to 10 in two months.
  • Support and education on Medicare, Medicaid, Pvt.
  • Applied for financial assistance through Medicaid, Medicare and Social Security Administration.
  • Developed Marketing plan to insure agency goals were met ~ Delivered 30 Medicare referrals monthly.

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44. Corporate Communications

low Demand
Here's how Corporate Communications is used in Director Of Marketing Services jobs:
  • Improved communications strategy via effective corporate communications, partner communications, monthly news letter, and event communications.
  • Directed and managed the activities of the market research, trade show and customer event and corporate communications functions.
  • Developed and led "writer's workshop" for employees, reinforcing grammatical correctness and appropriate corporate communications.
  • Lead the development and implementation of company-wide marketing, corporate communications, public relations and branding initiatives.
  • Owned all aspects of high-impact corporate communications and brand strategies for accelerated visibility for the company.
  • Brief: During post-merger integration, managed corporate communications function, clinical program marketing.

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45. Sales Training

low Demand
Here's how Sales Training is used in Director Of Marketing Services jobs:
  • Developed collateral and sales training to support success of mandatory services.
  • Created and executed a consultative sales training program for advertising sales reps which resulted in increased revenue from non-traditional sources.
  • Executed sales training programs, marketing communications, product promotions and client contract negotiations.
  • Launched offers, managed pricing with wireless partner, and delivered sales training.
  • Generated new revenues by developing worldwide technical and sales training certification programs directed towards customers, dealers, and business partners.
  • increased sales effectiveness as well as the development of a sales training program.
  • Provided internal marketing consultation on B2B marketing, sales enablement and sales training.

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46. Product Offerings

low Demand
Here's how Product Offerings is used in Director Of Marketing Services jobs:
  • Delivered customer education for product offerings.

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47. Sales Presentations

low Demand
Here's how Sales Presentations is used in Director Of Marketing Services jobs:
  • Developed booth design, interactive multimedia and audio/visual sales presentations and collateral materials.
  • Designed and produced sales presentations, marketing, advertising, and promotional pieces for sales representatives and media kits.
  • Promote services using sales presentations, engage in fact finding and strategic conversations, and distribute marketing literature.
  • Directed media and marketing positioning of 4 special-interest publications including: development of core, category and spot sales presentations.
  • Prepared sales presentations with detailed product descriptions, specifications and applications.
  • Developed division promotional materials and sales presentations, including a new media kit.

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48. Sales Tools

low Demand
Here's how Sales Tools is used in Director Of Marketing Services jobs:
  • Supported complex consultative selling process by serving as key member of cross-functional team created to assess and overhaul Services sales tools.
  • Increased Sales tools development to support the sales team.
  • Developed successful sales tools, employer and employee communications.
  • Revamped existing collateral and sales tools, and created an easy-to-navigate, industry-competitive website.
  • Initiated and implemented effective sales tools focused on specific industries.
  • Executed business management, M&A, regional sales programs, sales tools, vendor management, and processes.

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49. Value Proposition

low Demand
Here's how Value Proposition is used in Director Of Marketing Services jobs:
  • Created and enhanced sales and marketing collateral with unified branding and competitively differentiating value propositions.
  • Developed professional designation tools for added value proposition of membership.
  • Created strategic marketing materials to boost sales and market penetration including value proposition, service pages, and website content.
  • Created global launch strategy including Marketing Plan, Training Documents, Value Propositions and Sales Plan.
  • Point of Sale and Sales Presentation Materials 2002 2012 Directed our go-to-market messaging that supported the company s overall value proposition.
  • Developed overarching marketing plan including value proposition, branding, advertising, public relations, e-marketing and social media.

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20 Most Common Skill for a Director Of Marketing Services

Business Development15.7%
New Product Development11.9%
Customer Service8.4%
Revenue Growth7.9%
Web Content6.9%
Financial Institutions5.6%
Online5.4%
Database4.7%

Typical Skill-Sets Required For A Director Of Marketing Services

RankSkillPercentage of ResumesPercentage
1
1
Business Development
Business Development
11.8%
11.8%
2
2
New Product Development
New Product Development
9%
9%
3
3
Customer Service
Customer Service
6.3%
6.3%
4
4
Revenue Growth
Revenue Growth
5.9%
5.9%
5
5
Web Content
Web Content
5.2%
5.2%
6
6
Financial Institutions
Financial Institutions
4.3%
4.3%
7
7
Online
Online
4.1%
4.1%
8
8
Database
Database
3.5%
3.5%
9
9
Email
Email
3.4%
3.4%
10
10
Special Events
Special Events
2.9%
2.9%
11
11
Trade Shows
Trade Shows
2.4%
2.4%
12
12
New Members
New Members
2.3%
2.3%
13
13
Promotional Materials
Promotional Materials
2.1%
2.1%
14
14
Market Research
Market Research
2%
2%
15
15
CRM
CRM
1.9%
1.9%
16
16
Internet
Internet
1.8%
1.8%
17
17
Creative Direction
Creative Direction
1.7%
1.7%
18
18
Healthcare
Healthcare
1.6%
1.6%
19
19
ROI
ROI
1.5%
1.5%
20
20
Business Units
Business Units
1.5%
1.5%
21
21
Client Relationships
Client Relationships
1.4%
1.4%
22
22
Market Share
Market Share
1.3%
1.3%
23
23
Strategic Plan
Strategic Plan
1.3%
1.3%
24
24
Sales Goals
Sales Goals
1.3%
1.3%
25
25
SEO
SEO
1.3%
1.3%
26
26
Direct Reports
Direct Reports
1.3%
1.3%
27
27
Press Releases
Press Releases
1.3%
1.3%
28
28
Project Management
Project Management
1.2%
1.2%
29
29
New Clients
New Clients
1.1%
1.1%
30
30
Sales Support
Sales Support
1.1%
1.1%
31
31
New Accounts
New Accounts
0.8%
0.8%
32
32
RFP
RFP
0.7%
0.7%
33
33
Customer Base
Customer Base
0.7%
0.7%
34
34
Annual Budget
Annual Budget
0.7%
0.7%
35
35
Facebook
Facebook
0.7%
0.7%
36
36
Product Management
Product Management
0.7%
0.7%
37
37
Cost Savings
Cost Savings
0.7%
0.7%
38
38
MDS
MDS
0.7%
0.7%
39
39
Medicaid
Medicaid
0.6%
0.6%
40
40
Promotional Events
Promotional Events
0.6%
0.6%
41
41
Search Engine Optimization
Search Engine Optimization
0.6%
0.6%
42
42
Twitter
Twitter
0.6%
0.6%
43
43
Medicare
Medicare
0.6%
0.6%
44
44
Corporate Communications
Corporate Communications
0.6%
0.6%
45
45
Sales Training
Sales Training
0.6%
0.6%
46
46
Product Offerings
Product Offerings
0.5%
0.5%
47
47
Sales Presentations
Sales Presentations
0.5%
0.5%
48
48
Sales Tools
Sales Tools
0.5%
0.5%
49
49
Value Proposition
Value Proposition
0.5%
0.5%

40,414 Director Of Marketing Services Jobs

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