What does a director of marketing services do?
A director of marketing is responsible for overseeing the entire marketing department of an organization. As the marketing director, you will lead and supervise a team of marketing professionals and managers and manage all the company's marketing strategies and campaigns. Your duties include developing and implementing marketing plans and strategies, conducting market research, developing creative marketing assets, and guiding the daily activities of your team. You are also responsible for managing and measuring the costs of marketing campaigns and managing the organization's social media presence.
Director of marketing services responsibilities
Here are examples of responsibilities from real director of marketing services resumes:
- Lead a rebranding initiative to change the company from a perceive regional company to a recognize national leader.
- Develop and manage substantial annual budget and establish metrics for tracking campaign effectiveness and analyzing return on investment (ROI).
- Develop customer contact management strategy and database which manage and track customer contacts that have not exist before.
- Direct overhaul and launch of new web site which result in improve SEO, web traffic, and customer self-service options.
- Facilitate SEO, usability and marketing needs.
- Develop post sales CRM campaign strategies and relate reporting of metrics that measure customer loyalty and re-engagement.
- Interface with senior management across verticals (marketing, design, production, research, CRM, technology, etc . )
- Institute revenue tracking to establish ROI and justify additional capital expenditures and staff expansion.
- Conduct extensive marketing research and database analysis and determine status of margin borrowing product usage and barriers to its use.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
- Direct and execute marketing and communications programs for this global cloud services and content delivery network (CDN) company.
- Restructure board, securing organizational stability and sustainability through organizational restructuring and oversight of these efforts.
Director of marketing services skills and personality traits
We calculated that 11% of Directors Of Marketing Services are proficient in Digital Marketing, Marketing Campaigns, and Business Development. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors Of Marketing Services that have these skills listed on their resume here:
- Digital Marketing, 11%
Conceived of digital marketing programs, which resulted in above average open rates and generated revenue.
- Marketing Campaigns, 6%
Program introductions included lead generation, project opportunity tracking, and co-branded email marketing campaigns.
- Business Development, 5%
Provided all marketing support associated with acquisitions, territory expansion, business planning, product positioning, and new business development.
- Market Research, 5%
Conducted a qualitative and quantitative independent market research study in collaboration with an outside agency.
- Project Management, 5%
Project Management includes development of marketing materials, coordinating sales team schedules, conducting corporate training skill development
- Integrated Marketing, 4%
Develop positioning and messaging for existing and emerging products/services and then go to market applying an integrated marketing approach.
"digital marketing," "marketing campaigns," and "business development" are among the most common skills that directors of marketing services use at work. You can find even more director of marketing services responsibilities below, including:
Analytical skills. One of the key soft skills for a director of marketing services to have is analytical skills. You can see how this relates to what directors of marketing services do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a director of marketing services resume shows how directors of marketing services use analytical skills: "compiled and analyzed data bases for atlas continuity product lines: civil war times, mario quiz cards. "
Communication skills. Many director of marketing services duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a director of marketing services will need this skill often in their role. This resume example is just one of many ways director of marketing services responsibilities rely on communication skills: "managed product line development, marketing communications elements and graphics development teams. "
Creativity. Another skill that relates to the job responsibilities of directors of marketing services is creativity. This skill is critical to many everyday director of marketing services duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "prepared all multimedia presentation materials, advertising and corporate website design and managed direct mail collateral materials and creative portfolios. "
Organizational skills. For certain director of marketing services responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a director of marketing services rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what directors of marketing services do: "created and recruited organizational structure for brand management, insights, and brand design departments. "
The three companies that hire the most director of marketing servicess are:
- Experian16 directors of marketing services jobs
- Thermo Fisher Scientific8 directors of marketing services jobs
- CVS Health5 directors of marketing services jobs
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Compare different directors of marketing services
Director of marketing services vs. Consultant/marketing director
A consultant/marketing director is responsible for conducting data and statistical analysis of the current market trends to identify opportunities that would strengthen the company's brand image on the market. Consultant/marketing directors evaluate the company's marketing techniques and determine methods to improve promotional campaigns and media presence. They also research consumers' demands and acquire resources that would generate more revenue and increase the company's profitability. A consultant/marketing director must have excellent communication and organizational skills, especially in leading the team to achieve sales goals and objectives.
While similarities exist, there are also some differences between directors of marketing services and consultant/marketing director. For instance, director of marketing services responsibilities require skills such as "digital marketing," "marketing campaigns," "integrated marketing," and "strategy development." Whereas a consultant/marketing director is skilled in "customer relationships," "business process," "erp," and "digital transformation." This is part of what separates the two careers.
Consultant/marketing directors tend to make the most money working in the technology industry, where they earn an average salary of $124,612. In contrast, directors of marketing services make the biggest average salary, $124,762, in the media industry.The education levels that consultant/marketing directors earn slightly differ from directors of marketing services. In particular, consultant/marketing directors are 4.3% more likely to graduate with a Master's Degree than a director of marketing services. Additionally, they're 2.7% more likely to earn a Doctoral Degree.Director of marketing services vs. Client services director
A client services director is responsible for maintaining healthy business relationships with clients, ensuring that operational teams provide the highest quality services for the clients, following their deliverables and business requirements. Client services directors oversee project management procedures, identifying inconsistencies, and revising business plans to improve outputs and achieve client satisfaction. They also recommend cost-reduction techniques, as well as processes to maximize productivity and enhance the utilization of resources. A client services director coordinates with the clients for progress updates, as well as informing them of adjustments and opportunities for business development.
Each career also uses different skills, according to real director of marketing services resumes. While director of marketing services responsibilities can utilize skills like "marketing campaigns," "integrated marketing," "strategy development," and "content marketing," client services directors use skills like "client service," "excellent interpersonal," "account management," and "client satisfaction."
On average, client services directors earn a lower salary than directors of marketing services. Some industries support higher salaries in each profession. Interestingly enough, client services directors earn the most pay in the technology industry with an average salary of $120,175. Whereas directors of marketing services have higher pay in the media industry, with an average salary of $124,762.Average education levels between the two professions vary. Client services directors tend to reach similar levels of education than directors of marketing services. In fact, they're 0.4% more likely to graduate with a Master's Degree and 2.7% more likely to earn a Doctoral Degree.Director of marketing services vs. Manager/marketing director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from director of marketing services resumes include skills like "digital marketing," "marketing campaigns," "project management," and "integrated marketing," whereas a manager/marketing director is more likely to list skills in "payroll," "r," "real estate," and "graphic design. "
Managers/marketing director earn the best pay in the manufacturing industry, where they command an average salary of $77,050. Directors of marketing services earn the highest pay from the media industry, with an average salary of $124,762.managers/marketing director typically earn lower educational levels compared to directors of marketing services. Specifically, they're 5.8% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Director of marketing services vs. Marketing director
Types of director of marketing services
Updated January 8, 2025
