Director of merchandising & marketing job description

The Senior Director of Merchandising and Marketing is responsible for creating a merchandising and marketing strategy that will envision, implement and drive marketplace and merchandising strategies that maximize growth and profitability in accordance with Monro's organizational objectives. The Senior Director of Merchandising and Marketing is responsible for streamlining all merchandising and marketing processes, including assortment planning, vendor selection, and parts and tire acquisition, to realize cost savings will at the same time result in increased sales opportunities. The Senior Director of Merchandising and Marketing is a ground-breaking leader with creative, strategic, and financial acumen coupled with the strong business intellect necessary for taking the business to the next level. The Senior Director of Merchandising and Marketing is also an experienced leader with a deep knowledge of automotive OE and aftermarket industry coupled with a strong business intellect and financial acumen.
Essential Duties & Responsibilities:

· Responsibility for the achievement of Merchandising Department business targets and goals and the identification of plans to address variances from those targets and goals.

· Monitors and approves of all marketing strategies to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the marketing department's goals and objectives.

· Participate in the development and activation of Monro's Strategic Plan for tires, parts, and services.

· Initiates and implements measurable strategies that aid in driving the business's revenue goals and increasing awareness at all levels of the business's reach - regional, national, or beyond.

· Supports the Senior Leadership in guiding the development, deployment, and effectiveness monitoring of all merchandising activities.

· Establish operating budgets and monitor actuals versus budget for the department and related programs.

· Analyzes all category performance using industry trends to understand future market potential.

· Analyzes current marketing strategies and implements changes.

· Provide strategic guidance for, review, and approve all merchandising marketing, promotional, pricing, and category business plans.

· Provide strategic guidance for, review, and approve new and refined merchandising processes and procedures along with expected costs and business benefits.

· Provide recommendations related to new and improved processes, their business benefits, and their operational implications.

· Identify, monitor, and address specific issues to achieve Monro's goals for the tires, commercial, fleet, OE, and aftermarket parts.

· Selects and manages all third-party marketing agency partners establishing timelines of activities and tracking results.

· Oversees all marketing activities, including but not limited to website, digital, in-store, print, creative, branding, and market segmentation.

· Maximizes opportunities for online revenue generation through multiple channels.

· Works closely with Operations, HR, Finance, and IT to ensure the organization has the necessary tools needed to implement and execute strategies.

· Drives process around the development and adoption of innovative product assortments, partnering with the best-in-class suppliers/vendors.

· Owns merchandising strategies, including brick-and-mortar and e-commerce. Integrates e-commerce into all aspects of the business model.

· Subject matter expertise related to process content and the training needs required to ensure those processes are fully understood.

· Identify and communicate key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.

· Ensure the effective and actionable communication of Monro's strategic direction.

· Ensure business practices adhere to legal compliance requirements.

· Leads, manages, and develops merchandising and marketing teams creating succession plans for the entire department. Participate in talent recruiting, staffing, and development of future leaders in the organization

· Responsible for holding team accountable for achieving results, providing feedback, coaching, and performance management to course correct.

· Sets KPIs for all marketing and merchandising activities at Monro.

· Accepts other duties as assigned.

Management Responsibility:

The Senior Director of Merchandising and Marketing will lead, develop, manage and coach the respective teams and collaborate with the Vice President of Marketing, Merchandising and Commercial and Senior Leadership Team on marketing and merchandising initiatives.