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Director of merchandising & marketing skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Stephanie Dellande,
John Ney
Below we've compiled a list of the most critical director of merchandising & marketing skills. We ranked the top skills for directors of merchandising & marketing based on the percentage of resumes they appeared on. For example, 11.3% of director of merchandising & marketing resumes contained trade shows as a skill. Continue reading to find out what skills a director of merchandising & marketing needs to be successful in the workplace.

15 director of merchandising & marketing skills for your resume and career

1. Trade Shows

Here's how directors of merchandising & marketing use trade shows:
  • Coordinate and participate in promotional activities and trade shows, working with vendors and advertising professionals to market products and services.
  • Established operations for major trade shows that consist of 40% of annual sales.

2. Consumer Insights

Here's how directors of merchandising & marketing use consumer insights:
  • Achieved market leadership and identified opportunities to drive growth with consumer insights and build a united partnership with accounts.
  • Create and deliver annual product development plan based on market research, consumer insights and sku rationalization.

3. Integrated Marketing

Here's how directors of merchandising & marketing use integrated marketing:
  • Developed and launched an integrated marketing planning process, including: marketing launch processes and performance measurement tools.
  • Hired to establish integrated marketing/communications division.

4. Apparel

Apparel is anything worn especially formal clothes; outerwear; garments; attire; raiment worn on an important occasion to protect, wrap, adorn or beautify the body. Apparel also refers to clothing of a specific type that is sold in stores. Product categories include everything from basic items like underwear, badges, jewelry to luxury items. The general classification of clothing is as follows: men's wear, women's wear, children's wear, and others.

Here's how directors of merchandising & marketing use apparel:
  • Created a $35 million dollar branded apparel and headwear line distributed to mass retailers nationwide.
  • Awarded Best Booth at MAGIC Show (Men's Apparel Trade Show) and Best Creative Booth at IMRA.

5. Merchandise Sales

Here's how directors of merchandising & marketing use merchandise sales:
  • Created mail order and website layouts for merchandise sales and distribution to nationwide wholesale customer base.
  • Created and reviewed merchandise sales, inventory and margin plans at Brand, Summary and Class levels, including in-season re-projections.

6. ROI

Here's how directors of merchandising & marketing use roi:
  • Increased ROI and cash flow by lowing asset base 50% and substantially increasing return on sales.
  • Triggered an increase in PPC ROI 20% within six weeks after implementation of vital campaign changes.

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7. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how directors of merchandising & marketing use product management:
  • Managed key interface into Product Management, Field Services, Sales and Customer Service organizations to ensure acquisition objectives were achieved.
  • Cloud computing, storage products o Target marketing, marketing communications, product management o Public relations, investor relations, distribution

8. E-Commerce

Here's how directors of merchandising & marketing use e-commerce:
  • Identified duplication of efforts within E-Commerce marketing vendors, consolidated vendors, and reduced monthly costs by over $150,000 annually.
  • Directed marketing strategies for catalog circulation, and E-Commerce affiliate and PPC programs.

9. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors of merchandising & marketing use product development:
  • Recruited by international manufacturer/distributor to provide operational leadership in the areas of product development, merchandising controls, and budgeting.
  • Liaised with international manufacturers in all aspects of product development from concept to completion.

10. SEO

Here's how directors of merchandising & marketing use seo:
  • Led sophisticated SEO project for Latin America highlighting localized product selection and content without creating confusion in adjacent markets.
  • Developed marketing strategy for university s online degree programs and implemented SEO and web usability efforts.

11. Facebook

Here's how directors of merchandising & marketing use facebook:
  • Managed 354,000 followers for the World Rugby Shop Facebook.
  • Launched social networking platform and organically achieved 200,000 Facebook fans within first year while developing 3-year strategic digital consumer transformation plan.

12. Photo Shoots

A photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. The goal of a photoshoot is to achieve a predetermined visual objective. Later, these images can be used for editing or post-production..

Here's how directors of merchandising & marketing use photo shoots:
  • Coordinated all photo shoots, fashion shows and special corporate projects.

13. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how directors of merchandising & marketing use pos:
  • Developed retail activations to drive POS including Parent Magazine promotion resulting in a 96% sell- through on promotional SKU.
  • Managed brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.

14. Logistics

Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need detailed plannings. Logistics are also used in military action.

Here's how directors of merchandising & marketing use logistics:
  • Focused for two months on coordinating the logistics for the various product groups.
  • Created all marketing materials (paper/media), organized logistics of readings, managed financials.

15. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how directors of merchandising & marketing use retail sales:
  • Increased Retail Sales and Profits by 15 %, despite recessionary times.
  • Utilized by +1,000 independent retailers in Washington, Oregon, and California, with retail sales of $2B.
top-skills

What skills help Directors Of Merchandising & Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What director of merchandising & marketing skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What soft skills should all Directors of merchandising & marketing possess?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.
Do you want to know more?
Read more about what experts have to say about director of merchandising & marketing

List of director of merchandising & marketing skills to add to your resume

Director of merchandising & marketing skills

The most important skills for a director of merchandising & marketing resume and required skills for a director of merchandising & marketing to have include:

  • Trade Shows
  • Consumer Insights
  • Integrated Marketing
  • Apparel
  • Merchandise Sales
  • ROI
  • Product Management
  • E-Commerce
  • Product Development
  • SEO
  • Facebook
  • Photo Shoots
  • POS
  • Logistics
  • Retail Sales
  • Direct Reports
  • Customer Acquisition
  • Competitive Analysis
  • Product Line
  • Market Trends
  • Store Operations
  • Cost Savings
  • Channel Marketing
  • Gross Sales
  • Product Selection
  • Press Releases
  • Customer Retention
  • Product Mix
  • Store Design
  • Inventory Management
  • Rebranding
  • Creative Development

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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