How to hire a director of new media

How to hire a director of new media, step by step

Here's a step-by-step director of new media hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of new media job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of new media
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The director of new media hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a director of new media to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director of new media that fits the bill.

   This list presents director of new media salaries for various positions.

   Type of Director Of New Media	Description	Hourly rate
   Director Of New Media	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$22-69
   Product Management Director	A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.	$53-105
   Social Media Director	Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels... Show more	$19-59

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Website Traffic
   • Content Strategy
   • Video Production
   • Business Development
   • Facebook
   • Graphic Design
   • Twitter
   • SEO
   • YouTube
   • Business Plan
   • ROI
   • Car Inventory
   • Media Management
   • Photoshop

   Check all skills

   Responsibilities:

   • Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
   • Purchase, set up and manage the digital media workstations and DVD authoring suites.
   • Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
   • Create facebook, twitter, e-newsletter templets.
   • Develop, execute and track SEM campaigns.
   • Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.

   More director of new media duties

3. Make a budget

   Including a salary range in your director of new media job description is one of the best ways to attract top talent. A director of new media can vary based on:

   • Location. For example, directors of new media' average salary in alabama is 47% less than in washington.
   • Seniority. Entry-level directors of new media 67% less than senior-level directors of new media.
   • Certifications. A director of new media with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a director of new media's salary.

   Average director of new media salary

   $82,946yearly

   $39.88 hourly rate

   ---

   Entry-level director of new media salary

   $47,000 yearly salary

   Updated January 20, 2026

   Average director of new media salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$111,415	$54
   2	New York	$103,944	$50
   3	California	$94,886	$46
   4	North Carolina	$87,582	$42
   5	Michigan	$81,766	$39
   6	Virginia	$76,814	$37
   7	Florida	$72,764	$35
   8	Colorado	$72,054	$35
   9	Minnesota	$70,251	$34

   Average director of new media salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Databricks	$178,597	$85.86	11
   2	Michael Kors	$172,349	$82.86
   3	Regeneron	$167,117	$80.34	27
   4	Goldman Sachs	$160,371	$77.10
   5	Merkle	$127,325	$61.21
   6	KPMG LLP	$105,198	$50.58	154
   7	Eka Software Solutions	$104,650	$50.31
   8	MAC Cosmetics	$89,111	$42.84
   9	Navy-marine Corps Relief Society	$84,703	$40.72
   10	Daemen College	$82,011	$39.43
   11	Capital One	$80,704	$38.80	114
   12	Bauer	$78,249	$37.62
   13	University of California-Berkeley	$75,805	$36.44
   14	Aledade	$73,725	$35.44	3
   15	AM General Holdings LLC	$73,242	$35.21
   16	Cockroach Labs	$73,242	$35.21
   17	Gusto	$73,141	$35.16	7
   18	Connect Group	$69,053	$33.20
   19	MSG Entertainment	$68,657	$33.01	1
   20	Compass Group USA	$65,022	$31.26	251

4. Writing a director of new media job description

   A good director of new media job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a director of new media job description:

   Director of new media job description example

   Augusta Health's Outpatient Pavilion Surgery Center will open in 2022

   The Director of Augusta Health Outpatient Pavilion Surgery Center manages organized nursing services and is accountable for the environment in which clinical nursing is practiced in the surgery center. As a member of the Nursing Leadership Team, the Director of the surgery center ensures the development, implementation and evaluation of policies, programs and services consistent with the organization's mission, goals and objectives and in compliance with AAAHC and state & federal regulatory requirements. The Outpatient pavilion Surgery Center is inclusive of: Operating Room, Central Processing, Anesthesia, Prep and Recovery, Endoscopy, and all other functions associated with the functioning of the center.

   Ambulatory Surgery:

   • 18-20K Cases/year Capacity
   • 9,000+ Cases out of 16,000 Shifting in year 1
   • 11 OR / Procedure Rooms in Total
   • 7 ORs or Procedure Rooms (600+ sf each)
   • 4 Endoscopy/GI Rooms (400+ sf each)
   • 24 Separate Pre/Post Ops Rooms
   • 8 bay chair recovery area
   • Multispecialty : leading with Ortho, Urology, General Surgery, GI, Pain Management and Ophthalmology

   Patient Centricity

   • Innovative exterior design for a welcoming look
   • Comfortable interiors
   • Increased efficiency to decrease waits, turnover times, and delays
   • Ease of use and access
   • Increased privacy with use of private pre/post rooms
   • Create a destination facility for surgery

   Requirements:

   BSN required, MSN preferred

   3 to 5 years of management experience within surgical services with leadership experience in outpatient surgery setting

   Ambulatory Surgery Center experience preferred

   Equal Opportunity

   Augusta Health recruits, hires and promotes qualified candidates for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran or military discharge status, and family medical or genetic information.

   Copy this example

   

5. Post your job

   To find directors of new media for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors of new media they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors of new media with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your director of new media job on Zippia to find and attract quality director of new media candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit directors of new media, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of new media

   Once you've found the director of new media candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new director of new media. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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