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Director of new media skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Professor Cheryl Pilchik,

Ira Harris Ph.D.

Below we've compiled a list of the most critical director of new media skills. We ranked the top skills for directors of new media based on the percentage of resumes they appeared on. For example, 20.3% of director of new media resumes contained website traffic as a skill. Continue reading to find out what skills a director of new media needs to be successful in the workplace.

15 director of new media skills for your resume and career

1. Website Traffic

Here's how directors of new media use website traffic:

Implemented marketing strategy that generated website traffic and interactive on-air components consistently achieving 20%+ growth year over year.

2. Content Strategy

Here's how directors of new media use content strategy:

Managed marketing strategy, content strategy and promoted the McCormick brand via organization websites and social media platforms.
Authored PRDs, developed, and managed the launch of NESN.com, including its content strategy and technical infrastructure.

3. Video Production

Here's how directors of new media use video production:

Oversee all creative and multimedia services for the conference and its membership, including video production and graphic design.
Introduced to BLSP as a freelance video production professional, my skills enabled me to be brought in-house.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of new media use business development:

Managed New Ventures collaborative effort with external consulting team during deal evaluation process including business development and marketing strategies.
Assisted Vice President of Business Development with licensing of content from movie studios and software publishers for physical On Demand distribution.

5. Facebook

Here's how directors of new media use facebook:

Coordinated online advertising campaigns on various platforms including Facebook and Google AdWords.
Drafted speeches, testimony and floor statements in addition to social media content for YouTube, Facebook and Twitter.

6. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how directors of new media use graphic design:

Recommended, reviewed, and approved all changes to the site including graphic design, programming and usability improvements or changes.
Provided quality control and training for KOTA s graphic design staff and production artists (desktop).

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7. Twitter

Here's how directors of new media use twitter:

Used Face book and Twitter to keep members updated on athletics, internship opportunities, and promotional contests.
Created company Twitter and integrated social media accounts with company website.

8. SEO

Here's how directors of new media use seo:

Led web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
Led efforts to drive profitable new customer acquisition and increase the long-term effectiveness of our SEO, SEM and web products.

9. YouTube

Here's how directors of new media use youtube:

Produced content that received a total of 40,200 YouTube views.
Managed the distribution of content across platforms including Oxygen.com, YouTube, EST, Mobile, Hulu and VOD.

10. Business Plan

Here's how directors of new media use business plan:

Developed business plans to support new ventures, evaluated potential partnerships and acquisition opportunities.
Negotiated sales contracts and developed strategic business plans supporting sales objectives.

11. ROI

Here's how directors of new media use roi:

Developed media architecture prioritization table highlighting highest ROI, effectively enabling senior Arch management to set architect work priorities.
Reviewed and approved all business development expenditures in relation to strategic goals and objectives to maximize ROI.

12. Car Inventory

Here's how directors of new media use car inventory:

Reduced used car wholesale losses to less that 200/car as well as reduced overall days supply of used car inventory.
Manage new and used car inventory by ordering, purchasing, wholesaling and merchandising.

13. Media Management

Here's how directors of new media use media management:

Full involvement of media management on local, regional and national cross-platform media plans.
Created Digital Media Management program curriculum teaching business animation, audio, gaming and engineering.

14. Photoshop

Here's how directors of new media use photoshop:

Utilized basic HTML, CSS and advanced Photoshop techniques to maintain and update the website.
Created multimedia content in Photoshop, including streaming video and animated graphics.

15. Press Releases

Here's how directors of new media use press releases:

Produce and coordinate viral video and photography for on-line press releases, print media, and athlete/client relations.
Write press releases, feature stories, blog posts, radio advertisements, and public service announcements.

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What skills help Directors Of New Media find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What director of new media skills would you recommend for someone trying to advance their career?

Professor Cheryl Pilchik

Marketing at Cabrini U., Cabrini University

Look at all the benefits offered by the company, such as medical, holidays, 401K, etc. Also, consider using the position as a steppingstone in your field to a second job in the near future.

What technical skills for a director of new media stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

What soft skills should all Directors of new media possess?

Geraldo Matos

Assistant Professor of Marketing, Roger Williams University

First and foremost, I think it's resiliency and adaptability. Need to work remotely? Okay, we've done that. Need to change strategy on the fly due to the pandemic? We can do that, too! Being up for the next challenge is critical.
Another critical soft skill is resourcefulness. Figure it out. Your boss will probably be willing to help you, but she also likely has a lot on her plate. Not stopping at the first hurdle (or second or third) you encounter, but rather taking the initiative and trying to figure out how to solve the issue/problem will earn you great respect, and at some point, more responsibility.
Finally, while it's not really a soft skill, I also think having a bent towards being a lifetime learner is important. Your degree is a critical foundation. The marketing world, however, is changing at an ever-increasing rate. Young graduates must understand that they'll need to stay committed to keeping up with the latest technology throughout their career.

What hard/technical skills are most important for Directors of new media?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

Do you want to know more?

List of director of new media skills to add to your resume

The most important skills for a director of new media resume and required skills for a director of new media to have include:

Website Traffic
Content Strategy
Video Production
Business Development
Facebook
Graphic Design
Twitter
SEO
YouTube
Business Plan
ROI
Car Inventory
Media Management
Photoshop
Press Releases

Web Site
SEM
Content Creation
Market Research
Web Development
Media Planning
Media Sales
NCAA
Dealer Trades
CSI
Web Design
Creative Direction
Windows
CMS
HTML

Sales Associates
Blog Posts
Social Media Sites
Email Campaigns
Media Buying
Toyota
DVD
Content Development
Linkedin
Gross Profit
PVR
RFP
PHP
Creative Development
B2C

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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