What does a director of new media do?
Director of new media responsibilities
Here are examples of responsibilities from real director of new media resumes:
- Manage strategic vendor relationships, including RFP, contract negotiation, SLA compliance.
- Purchase, set up and manage the digital media workstations and DVD authoring suites.
- Lead web marketing efforts including corporate websites, member-only sites, SEO, Google ad words, and e-mail marketing campaigns.
- Create facebook, twitter, e-newsletter templets.
- Develop, execute and track SEM campaigns.
- Direct content development and upgrade of website ecommerce capabilities with incorporate SEO, SEM strategy.
- Coordinate efforts to relaunch websites with new technology and implement best practices for email marketing and SEO.
- Compile, organize and present quarterly operating reviews to ensure ROI
- Maintain PowerPoint presentations weekly, digital media, and announcements.
- Coordinate new CMS implementation with redesign templates and non-technical user training.
- Coordinate online advertising campaigns on various platforms including Facebook and Google AdWords.
- Track the ROI performance of all direct response radio/television/internet/promotional campaigns for effectiveness and adjust strategies accordingly.
- Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
- Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
Director of new media skills and personality traits
We calculated that 20% of Directors Of New Media are proficient in Website Traffic, Content Strategy, and Video Production. They’re also known for soft skills such as Analytical skills, Creativity, and Communication skills.
We break down the percentage of Directors Of New Media that have these skills listed on their resume here:
- Website Traffic, 20%
Implemented marketing strategy that generated website traffic and interactive on-air components consistently achieving 20%+ growth year over year.
- Content Strategy, 10%
Managed marketing strategy, content strategy and promoted the McCormick brand via organization websites and social media platforms.
- Video Production, 10%
Oversee all creative and multimedia services for the conference and its membership, including video production and graphic design.
- Business Development, 6%
Managed New Ventures collaborative effort with external consulting team during deal evaluation process including business development and marketing strategies.
- Facebook, 4%
Coordinated online advertising campaigns on various platforms including Facebook and Google AdWords.
- Graphic Design, 3%
Recommended, reviewed, and approved all changes to the site including graphic design, programming and usability improvements or changes.
"website traffic," "content strategy," and "video production" are among the most common skills that directors of new media use at work. You can find even more director of new media responsibilities below, including:
Analytical skills. The most essential soft skill for a director of new media to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a director of new media resume shows how their duties depend on analytical skills: "attained a 500% roi and 70% conversion rate of new database subscribers by producing 30+ ecrm campaigns. "
Creativity. Another essential skill to perform director of new media duties is creativity. Directors of new media responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Directors of new media also use creativity in their role according to a real resume snippet: "served as creative director for new media efforts and oversaw all conceptual and interactive design and content development. "
Communication skills. directors of new media are also known for communication skills, which are critical to their duties. You can see how this skill relates to director of new media responsibilities, because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." A director of new media resume example shows how communication skills is used in the workplace: "maintained communication with television/film media via press releases, live shows, print and casting. "
Organizational skills. A big part of what directors of new media do relies on "organizational skills." You can see how essential it is to director of new media responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical director of new media tasks: "created capital campaign materials and organizational structures. "
The three companies that hire the most director of new medias are:
- Silicon Valley Bank3 directors of new media jobs
- Comcast2 directors of new media jobs
- MSG Entertainment2 directors of new media jobs
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Compare different directors of new media
Director of new media vs. Product management director
A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.
These skill sets are where the common ground ends though. The responsibilities of a director of new media are more likely to require skills like "website traffic," "content strategy," "video production," and "graphic design." On the other hand, a job as a product management director requires skills like "product management," "product strategy," "cloud," and "analytics." As you can see, what employees do in each career varies considerably.
Product management directors earn the highest salaries when working in the technology industry, with an average yearly salary of $159,020. On the other hand, directors of new media are paid more in the media industry with an average salary of $80,542.On average, product management directors reach higher levels of education than directors of new media. Product management directors are 10.2% more likely to earn a Master's Degree and 0.8% less likely to graduate with a Doctoral Degree.Director of new media vs. Social media director
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that director of new media responsibilities requires skills like "website traffic," "video production," "facebook," and "seo." But a social media director might use other skills in their typical duties, such as, "facebook insights," "instagram," "social media marketing," and "digital marketing."
Social media directors earn a lower average salary than directors of new media. But social media directors earn the highest pay in the internet industry, with an average salary of $86,810. Additionally, directors of new media earn the highest salaries in the media with average pay of $80,542 annually.Average education levels between the two professions vary. Social media directors tend to reach lower levels of education than directors of new media. In fact, they're 7.3% less likely to graduate with a Master's Degree and 0.8% less likely to earn a Doctoral Degree.Director of new media vs. Marketing director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from director of new media resumes include skills like "website traffic," "content strategy," "video production," and "seo," whereas a marketing director is more likely to list skills in "digital marketing," "marketing campaigns," "sales strategies," and "integrated marketing. "
Marketing directors make a very good living in the manufacturing industry with an average annual salary of $131,349. On the other hand, directors of new media are paid the highest salary in the media industry, with average annual pay of $80,542.marketing directors typically earn similar educational levels compared to directors of new media. Specifically, they're 1.9% less likely to graduate with a Master's Degree, and 1.3% less likely to earn a Doctoral Degree.Director of new media vs. Planning director
Planning Directors are members of the executive team or the top management of a company. They oversee the company's plans and the strategies involved in reaching company goals. They manage the resources of the company by reviewing the budget and by overseeing human resources activities. They ensure that the company works toward its goals and that the company follows through with its plans. That being said, Planning Directors do not necessarily police the company's actions, especially if it deviates from the original plans. Instead, they steer the company towards the fulfillment of such plans. If the plan is no longer viable, they should be flexible enough to pursue new plans to achieve their goals still.
Types of director of new media
Updated January 8, 2025
