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Become A Director Of New Product Development

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Working As A Director Of New Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $131,000

    Average Salary

What Does A Director Of New Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of New Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of New Product Development Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Director Of New Product Development
Manager 7.2%
Director 7.0%
Consultant 5.2%
Top Careers After Director Of New Product Development
President 8.1%
Consultant 7.4%
Director 7.2%
Principal 5.0%
Owner 3.9%

Do you work as a Director Of New Product Development?

Average Yearly Salary
$131,000
View Detailed Salary Report
$92,000
Min 10%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$186,000
Max 90%
Best Paying Company
Microsoft
Highest Paying City
Bellevue, WA
Highest Paying State
Montana
Avg Experience Level
3.3 years
How much does a Director Of New Product Development make at top companies?
The national average salary for a Director Of New Product Development in the United States is $131,592 per year or $63 per hour. Those in the bottom 10 percent make under $92,000 a year, and the top 10 percent make over $187,000.

Real Director Of New Product Development Salaries

Job Title Company Location Start Date Salary
Director, New Products Abbott Laboratories Park City, IL Jan 03, 2011 $245,000
Director, New Product Development American Express Travel Related Services New York, NY Aug 20, 2015 $177,403
Director New Product Insights Bausch + LOMB Incorporated Rochester, NY Sep 08, 2010 $160,000 -
$170,000
Director-New Product Introduction Microsoft Corporation Redmond, WA Jul 15, 2013 $155,000
Director of New Product Introduction Microsoft Corporation Bellevue, WA Oct 01, 2012 $155,000
Director, New Product Insights Bausch & LOMB Incorporated Rochester, NY Sep 09, 2013 $154,419 -
$184,419
Director of Engineering and New Product Developmen Bolzoni Auramo, Inc. Homewood, IL Sep 30, 2013 $150,000
Associate Director, Texturants New Product Develop Tate & Lyle Ingredients Americas LLC Hoffman Estates, IL Sep 15, 2013 $150,000 -
$200,000
Director of New Product Development Applied Training Solutions, LLC Orlando, FL Oct 01, 2010 $150,000
Director of New Product Development Applied Training Solutions, LLC Orlando, FL Oct 15, 2010 $150,000
Director of New Product Development Applied Training Solutions, LLC Orlando, FL Nov 01, 2010 $150,000
Director New Technology Product Development Engine at&T Services, Inc. Middletown, NJ Mar 17, 2013 $146,764
Director, Oncology New Product Development Sanofi-Aventis U.S. Inc. Bridgewater, NJ Jun 10, 2011 $146,000
Director, Consumer New Lending Products American Express Travel Related Services Company, Inc. New York, NY Nov 14, 2016 $145,000
Director New Technology Product Development Engine at&T Mobility Services LLC Redmond, WA Apr 15, 2013 $142,923
Director New Technologies Product Development Engi at&T Operations Inc. Middletown, NJ Mar 16, 2010 $140,447
Director of New Technology Product Development ENG at&T Mobility Services LLC Atlanta, GA May 26, 2010 $136,875
Director of New Technology Product Development ENG at&T Mobility Services LLC Atlanta, GA Jul 31, 2010 $129,966
Director of New Technology Product Development ENG at&T Mobility Atlanta, GA Aug 01, 2010 $129,966
Director of New Product Development Managed Programs, LLC Auburn Hills, MI Aug 29, 2016 $120,619 -
$137,000
Director of Materials and New Product Development Hologenix, LLC Santa Monica, CA Aug 30, 2013 $120,000
Director of New Product Development Managed Programs, LLC Auburn Hills, MI Sep 04, 2015 $120,000 -
$137,000
Director New Project Development Flodesign Wind Turbine Corp. Waltham, MA Nov 22, 2010 $100,000 -
$140,000
Director of New Product Development Euro American Propagators LLC Bonsall, CA Aug 11, 2011 $91,874

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Top Skills for A Director Of New Product Development

  1. New Product Development
  2. Business Development
  3. New Product Lines
You can check out examples of real life uses of top skills on resumes here:
  • Recommended and initiated strategic reorganization to establish a traditional brand management system within the New Product Development business unit.
  • Created business development group to identify profit-generating opportunities in product research and development, acquisitions, and additional revenue streams.
  • Led the development and launch of over 14 new product lines with over 70 different individual products.
  • Established Canon as a significant player in the MultiFunction (MFP) printing market, growing market share from.
  • Partnered with 3rd parties and outsourcing suppliers to improve engineering competencies significantly improving product wireless performance.

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Top 10 Best States for Directors Of New Product Development

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Rhode Island
  6. California
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Delaware
  • (3,157 jobs)
  • (1,030 jobs)
  • (1,405 jobs)
  • (1,376 jobs)
  • (210 jobs)
  • (8,707 jobs)
  • (1,760 jobs)
  • (418 jobs)
  • (1,355 jobs)
  • (82 jobs)

Director Of New Product Development Demographics

Gender

Male

71.8%

Female

21.8%

Unknown

6.4%
Ethnicity

White

64.5%

Hispanic or Latino

12.8%

Black or African American

10.1%

Asian

8.9%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

46.4%

Carrier

10.7%

Chinese

7.1%

German

7.1%

Mandarin

7.1%

Italian

7.1%

Portuguese

3.6%

Indonesian

3.6%

Filipino

3.6%

French

3.6%
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Director Of New Product Development Education

Schools

Pennsylvania State University

7.9%

University of Pittsburgh -

7.9%

Community College of Allegheny County

7.9%

New York University

7.3%

Purdue University

6.8%

University of Phoenix

6.2%

Columbia University

5.1%

Indiana University of Pennsylvania

5.1%

Northwestern University

5.1%

Georgia Institute of Technology -

4.5%

University of Chicago

4.5%

Robert Morris University

4.0%

Indiana University Bloomington

4.0%

University of Pennsylvania

4.0%

Kent State University

3.4%

Worcester Polytechnic Institute

3.4%

Michigan State University

3.4%

University of Texas at Austin

3.4%

Rensselaer Polytechnic Institute

3.4%

University of Florida

2.8%
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Majors

Business

35.9%

Marketing

10.7%

Mechanical Engineering

7.3%

Finance

6.6%

Management

5.8%

Chemistry

3.8%

Electrical Engineering

3.6%

Computer Science

3.2%

Graphic Design

3.0%

Communication

2.4%

Accounting

2.4%

Education

2.3%

Psychology

2.1%

Liberal Arts

1.7%

Economics

1.7%

Operations Management

1.7%

Project Management

1.5%

Engineering

1.5%

Physics

1.5%

Fine Arts

1.3%
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Degrees

Masters

40.8%

Bachelors

35.8%

Other

10.8%

Doctorate

6.2%

Associate

3.0%

Certificate

2.5%

Diploma

0.8%
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