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What is a director of online marketing strategy & performance and how to become one

Updated January 8, 2025
3 min read
There is more than meets the eye when it comes to being a director of online marketing strategy & performance. For example, did you know that they make an average of $33.98 an hour? That's $70,686 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.
ScoreDirector Of Online Marketing Strategy & PerformanceUS Average
Salary
5.5

Avg. Salary $70,686

Avg. Salary $59,228

Stability level
5.7

Growth rate 10%

Growth rate 0.3%

Diversity
4.1
Race

American Indian and Alaska Native 0.51%

Asian 11.99%

Black or African American 6.24%

Hispanic or Latino 8.82%

Unknown 4.70%

White 67.73%

Gender

female 30.77%

male 69.23%

Age - 43
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43
Stress level
5.7

Stress level is manageable

7.1 - high

Complexity level
8.4

Complexity level is challenging

7 - challenging

Work life balance
5.5

Work life balance is fair

6.4 - fair

Key steps to become a director of online marketing strategy & performance

  1. Explore director of online marketing strategy & performance education requirements

    Most common director of online marketing strategy & performance degrees

    Bachelor's

    80.8 %

    Master's

    15.4 %

    Associate

    3.8 %
  2. Start to develop specific director of online marketing strategy & performance skills

    SkillsPercentages
    SEO17.47%
    ROI16.85%
    CRM12.73%
    Facebook11.43%
    Google Adwords9.49%
  3. Complete relevant director of online marketing strategy & performance training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of online marketing strategy & performance learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of online marketing strategy & performance based on U.S. Bureau of Labor Statistics data and data from real director of online marketing strategy & performance resumes.
  4. Research director of online marketing strategy & performance duties and responsibilities

    • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
    • Establish high volume relationships with CPA affiliate networks and CPC advertisers.
    • Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
    • Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
  5. Apply for director of online marketing strategy & performance jobs

    Now it's time to start searching for a director of online marketing strategy & performance job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first director of online marketing strategy & performance job

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Average director of online marketing strategy & performance salary

The average director of online marketing strategy & performance salary in the United States is $70,686 per year or $34 per hour. Director of online marketing strategy & performance salaries range between $50,000 and $98,000 per year.

Average director of online marketing strategy & performance salary
$70,686 Yearly
$33.98 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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