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Become A Director Of Outreach

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Working As A Director Of Outreach

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $130,510

    Average Salary

What Does A Director Of Outreach Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Director Of Outreach

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Director Of Outreach jobs

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Average Length of Employment
Director 3.7 years
Chief Of Staff 2.6 years
Outreach Manager 2.4 years
Top Employers Before
Internship 12.9%
Director 8.4%
Teacher 5.4%
Volunteer 5.0%
Consultant 4.4%
President 3.8%
Manager 3.4%
Top Employers After
Director 12.3%
Internship 6.4%
Consultant 6.2%
Volunteer 4.7%
Owner 3.9%
President 3.9%
Instructor 3.7%
Counselor 3.0%

Director Of Outreach Demographics

Gender

Female

55.5%

Male

42.5%

Unknown

2.0%
Ethnicity

White

81.6%

Hispanic or Latino

9.6%

Asian

6.6%

Unknown

1.8%

Black or African American

0.4%
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Languages Spoken

Spanish

47.2%

French

14.3%

Italian

6.8%

Mandarin

4.3%

Russian

3.1%

German

3.1%

Arabic

3.1%

Chinese

2.5%

Hindi

1.9%

Urdu

1.9%

Kazakh

1.9%

Greek

1.9%

Portuguese

1.9%

Cantonese

1.2%

Japanese

1.2%

Dakota

1.2%

Turkish

0.6%

Hmong

0.6%

Dutch

0.6%

Korean

0.6%
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Director Of Outreach Education

Schools

Liberty University

8.6%

University of Phoenix

8.0%

New York University

5.7%

Pennsylvania State University

5.7%

Florida State University

5.7%

Virginia Commonwealth University

5.1%

Capella University

5.1%

Harvard University

5.1%

University of Arizona

5.1%

American University

4.6%

University of Miami

4.6%

University of Pittsburgh -

4.6%

University of Alabama

4.0%

George Washington University

4.0%

Georgetown University

4.0%

Cornell University

4.0%

Eastern Michigan University

4.0%

University of Florida

4.0%

Tufts University

4.0%

Indiana University Bloomington

4.0%
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Majors

Business

19.4%

Political Science

9.8%

Communication

9.1%

Theology

6.1%

Psychology

5.7%

Education

4.7%

Management

4.7%

Social Work

4.2%

English

3.6%

School Counseling

3.5%

Public Administration

3.5%

Public Relations

3.5%

Educational Leadership

3.2%

Marketing

3.1%

Law

2.9%

Health Care Administration

2.7%

History

2.6%

Sociology

2.6%

Counseling Psychology

2.5%

Journalism

2.5%
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Degrees

Bachelors

37.6%

Masters

36.5%

Other

12.8%

Doctorate

5.8%

Certificate

3.7%

Associate

3.2%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Outreach Salaries

Job Title Company Location Start Date Salary
Director, Professional Programs and Outreach Cutera, Inc. Brisbane, CA Sep 18, 2014 $140,000
Manager/Director of International Outreach University of California, San Diego San Diego, CA Aug 01, 2014 $125,000
Director of Development and Outreach Armenian General Benevolent Union New York, NY Oct 01, 2015 $120,000
Director of Outreach and Development Armenian General Benevolent Union New York, NY Oct 01, 2012 $120,000
Director of Outreach and Professional Development Anthropaideia, Inc. Saint Louis, MO Sep 11, 2013 $116,397
Director, Conservation Priorities and Outreach Conservation International Arlington, VA Sep 28, 2011 $85,000 -
$95,000
Director of Global Outreach Southern New Hampshire University Manchester, NH Sep 01, 2014 $85,000
Director of Outreach Hazon, Inc. New York, NY Feb 15, 2016 $80,000
Consultant and Director of Marketing and Client Outreach Platinum Approach LLC Hawthorne, CA Jul 25, 2016 $75,000
Director of Outreach and Advocacy (Social Work) The Arc of King County Seattle, WA Sep 13, 2012 $73,736
DIR Student Svcs & Outreach (Asst Professor) Virginia Commonwealth University Richmond, VA Jul 10, 2015 $72,778
Political Outreach Director Sledge, Inc. Washington, DC Nov 01, 2012 $72,419
Director of Prison Outreach and Development The California Province of The Society of Jesus Culver City, CA Nov 01, 2012 $72,000 -
$85,000
Director, China Programs & Outreach The University of Arizona Tucson, AZ Oct 06, 2016 $70,248
Director of Cancer Screening, Outreach and Educati American-Italian Cancer Foundation New York, NY Oct 01, 2012 $70,236
Director of Education and Outreach The Islamic Society of Central New York Syracuse, NY Dec 09, 2012 $70,000 -
$90,000
Director of Education and Outreach The Islamic Society of Central New York Syracuse, NY Dec 09, 2011 $70,000 -
$90,000
Director of Education and Outreach The Islamic Society of Central New York Syracuse, NY Mar 01, 2010 $70,000 -
$80,000
Director of International Outreach Brent Woodall Foundation for Exceptional Children Irving, TX Sep 13, 2016 $62,402
Director of National and Caribbean Outreach Monroe College Ltd. New Rochelle, NY Aug 20, 2012 $62,317
Director of Hispanic Outreach & Student Programs Texas A&M University-Commerce Commerce, TX Oct 20, 2011 $61,198
Director of Hispanic Outreach & Student Programs Texas A&Amp;M University-Commerce Commerce, TX Oct 27, 2011 $61,198
Director of Education and Outreach The Islamic Society of Central New York Syracuse, NY Dec 21, 2010 $50,000 -
$65,000
Director of Outreach and Advocacy (Social Work) The Arc of King County Seattle, WA Sep 11, 2012 $50,000
Director of Outreach and Advocacy (Social Work) The Arc of King County Seattle, WA Feb 24, 2012 $50,000
Director of Outreach and Education State University of New York Upstate Medical University Syracuse, NY Jun 01, 2015 $50,000
Director of Education and Outreach The Islamic Society of Central New York Syracuse, NY Dec 09, 2012 $50,000 -
$70,000
Director, Latin American Outreach University of New Orleans New Orleans, LA Sep 12, 2011 $45,302
Director of Outreach & Forestry Program Federation of Southern Cooperatives Epes, AL Oct 25, 2014 $45,000
Director of Outreach & Forestry Program Federation of Southern Cooperatives Epes, AL Apr 25, 2015 $45,000

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Top Skills for A Director Of Outreach

OutreachProgramsMinistryCommunityOutreachOversightPolicySuperviseEducationalProgramsSpecialEventsPressReleasesOutreachEventsFacebookCommunityEventsTwitterOutreachEffortsAdditionalStrategicPlanCommunityLeadersAlumniStaffMembersProfessionalDevelopment

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Top Director Of Outreach Skills

  1. Outreach Programs
  2. Ministry
  3. Community Outreach
You can check out examples of real life uses of top skills on resumes here:
  • Lead diversity and outreach programs that include groups from all walks of life and ethnic background.
  • Raised 100% funding for outreach ministry programs.
  • Developed and maintained a comprehensive community outreach program.
  • Set priorities, defined measurements and outcomes, and provided oversight for Care Management Program.
  • Mobilized teachers to unite around common education policy issues.

Top Director Of Outreach Employers

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Director Of Outreach Videos

Outreach Weekend, Surround

A day in the life: Public Outreach Fundraisers

A Day in the Life of an Outreach Worker

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