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Become A Director Of Product Development

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Working As A Director Of Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $137,000

    Average Salary

What Does A Director Of Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Product Development Career Paths

Director Of Product Development
Vice President Product Development
13 Yearsyrs
Vice President
Sales Vice President
12 Yearsyrs
Product Management Director
Director, Product Marketing
11 Yearsyrs
Product Management Director
12 Yearsyrs
Senior Director
Vice President Of Information Technology
12 Yearsyrs
Vice President Product Development
Chief Technology Officer
11 Yearsyrs
President
President & Chief Operating Officer
13 Yearsyrs
Vice President Of Engineering
Vice President & General Manager
12 Yearsyrs
Vice President Of Engineering
13 Yearsyrs
Marketing Director
Marketing Vice President
10 Yearsyrs
Operations Vice President
Vice President Of Global Operations
15 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Creative Director
Marketing And Creative Director
6 Yearsyrs
Director Of Software Development
Engineering Director
13 Yearsyrs
Director Of Software Development
12 Yearsyrs
Product Director
11 Yearsyrs
Managing Director
Chief Marketing Officer
10 Yearsyrs
Senior Vice President
Senior Vice President, Sales
14 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Chief Operating Officer
Executive Vice President Of Sales
13 Yearsyrs
Product Director
Director, Global Marketing
12 Yearsyrs
Program Director
Division Director
9 Yearsyrs
Director Program Management
12 Yearsyrs
Vice President & General Manager
Executive Vice President Marketing
11 Yearsyrs
Director Of Project Management
12 Yearsyrs
Director Of Project Management
Director Of Business Operations
10 Yearsyrs
Design Director
Director Of User Experience
10 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Sales And Marketing Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Sales And Marketing Vice President
11 Yearsyrs
Director Of Sales And Marketing
Regional Sales Director
11 Yearsyrs
Development Vice President
10 Yearsyrs
Quality Assurance Director
Global Director
14 Yearsyrs
Global Director
Director Global Operations
13 Yearsyrs
Executive Vice President
Client Services Director
9 Yearsyrs
Sales Vice President
Finance Vice President
10 Yearsyrs
President/Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Director Of Technology And Services
Director Of Professional Services
11 Yearsyrs
Development Vice President
Vice President, Corporate Development
12 Yearsyrs
Director Of Strategy
Director Of Analytics
12 Yearsyrs
Client Services Director
Client Services Vice President
11 Yearsyrs
Director Of Purchasing
Supply Chain Vice President
17 Yearsyrs
Senior Director Of Business Development
Senior Director Of Marketing
12 Yearsyrs
Founder And Chief Executive Officer
Director Of Digital Marketing
9 Yearsyrs
Chief Information Officer
Director Of Managed Services
9 Yearsyrs
Director Of Implementation
Director Of Account Management
11 Yearsyrs
Manufacturing Director
Planning Director
10 Yearsyrs
Senior Director Of Information & Technology
14 Yearsyrs
Director New Business Development
Brand Director
10 Yearsyrs
Director New Business Development
11 Yearsyrs
Director Of Sales & Business Development
Senior Sales Director
11 Yearsyrs
Director Of Sales & Business Development
12 Yearsyrs
Director Program Management
Director Of Sales And Operations
10 Yearsyrs
Vice President Of Information Technology
Chief Finance And Operating Officer
14 Yearsyrs
Digital Director
Director Of Digital Strategy
10 Yearsyrs
Digital Director
9 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Director Of Product Development
Director 5.9%
Manager 5.8%
Consultant 4.7%
Buyer 3.9%
Top Careers After Director Of Product Development
Consultant 8.9%
Director 7.1%
Owner 4.2%
President 4.2%
Principal 4.2%

Do you work as a Director Of Product Development?

Director Of Product Development Demographics

Gender

Male

66.0%

Female

26.0%

Unknown

8.0%
Ethnicity

White

61.3%

Hispanic or Latino

13.7%

Asian

10.8%

Black or African American

10.3%

Unknown

3.9%
Show More
Foreign Languages Spoken

Spanish

28.6%

French

11.7%

Mandarin

10.4%

Italian

7.8%

Chinese

7.1%

German

5.2%

Portuguese

4.5%

Russian

3.9%

Japanese

3.9%

Cantonese

3.2%

Greek

2.6%

Carrier

2.6%

Korean

1.9%

Arabic

1.9%

Romanian

1.3%

Dutch

0.6%

Indonesian

0.6%

Malay

0.6%

Thai

0.6%

Malayalam

0.6%
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Director Of Product Development Education

Schools

Fashion Institute of Technology

12.8%

University of Phoenix

10.9%

New York University

7.7%

Michigan State University

4.9%

Pennsylvania State University

4.9%

Purdue University

4.9%

Columbia University

4.4%

University of California - Berkeley

3.9%

Northwestern University

3.9%

Arizona State University

3.9%

Ohio State University

3.9%

University of Florida

3.9%

George Washington University

3.8%

Stanford University

3.8%

Texas A&M University

3.8%

Harvard University

3.8%

University of Chicago

3.8%

University of Washington

3.6%

University of California - Los Angeles

3.6%

Rochester Institute of Technology

3.5%
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Majors

Business

29.6%

Computer Science

8.6%

Marketing

8.6%

Electrical Engineering

6.4%

Graphic Design

6.2%

Management

5.5%

Finance

5.1%

Mechanical Engineering

4.9%

Chemistry

3.1%

Communication

2.8%

Specialized Sales And Merchandising

2.4%

Fine Arts

2.2%

Project Management

2.2%

Accounting

2.0%

Economics

2.0%

Education

1.8%

Computer Information Systems

1.8%

Psychology

1.7%

Computer Engineering

1.7%

Political Science

1.5%
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Degrees

Bachelors

42.1%

Masters

34.0%

Other

11.4%

Doctorate

5.6%

Associate

4.1%

Certificate

2.3%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$137,000
View Detailed Salary Report
$102,000
Min 10%
$137,000
Median 50%
$137,000
Median 50%
$137,000
Median 50%
$137,000
Median 50%
$137,000
Median 50%
$137,000
Median 50%
$137,000
Median 50%
$182,000
Max 90%
Best Paying Company
NBCUniversal
Highest Paying City
Foster City, CA
Highest Paying State
Washington
Avg Experience Level
3.6 years
How much does a Director Of Product Development make at top companies?
The national average salary for a Director Of Product Development in the United States is $137,174 per year or $66 per hour. Those in the bottom 10 percent make under $102,000 a year, and the top 10 percent make over $182,000.

Real Director Of Product Development Salaries

Job Title Company Location Start Date Salary
Director-Product Management/Development Verizon Corporate Resources Group LLC San Jose, CA Jun 06, 2016 $244,800
Director-Product Management/Development Verizon Corporate Resources Group LLC San Jose, CA Jun 01, 2015 $240,000
Director of Product Development Rosenblatt Securities, Inc. New York, NY Oct 14, 2013 $224,000
Director Product Development SP Health, LLC Santa Monica, CA Jan 04, 2016 $210,000
Director Product Development Jetblue Airways Islandia, NY Aug 30, 2014 $206,747
Director, Product Development Jetblue Airways Islandia, NY Apr 29, 2015 $200,824
Director of Product Development Computech International, Inc. Great Neck, NY Sep 16, 2016 $200,000
Associate Director of Product Development Theranos, Inc. Palo Alto, CA Mar 29, 2016 $195,000
RK-Director, Product Development Coach, Inc. New York, NY Mar 07, 2013 $193,770
Director, Product Development Emdeon Business Services LLC San Mateo, CA Nov 10, 2014 $183,300
Director, Product Development Emdeon Business Services LLC San Mateo, CA Nov 01, 2014 $183,300
Director of Product Development Fiber Composites LLC New London, NC Feb 13, 2015 $148,100
Director of Product Development 5.11, Inc. Irvine, CA Jun 12, 2016 $145,577
Global Product Director & Development Crawler Cranes Manitowoc Cranes, LLC Manitowoc, WI May 18, 2015 $145,000 -
$196,808
Director, Product Development Just Play, LLC Deerfield Beach, FL May 13, 2015 $145,000
Director of Product Development, Content Initiativ Bittorrent, Inc. San Francisco, CA Sep 10, 2013 $145,000
Director of Product Development, Content Initiatives Bittorrent Inc. San Francisco, CA Oct 26, 2015 $145,000 -
$159,500
Associate Director Product Development Analytical Bayer Healthcare LLC Morristown, NJ Sep 26, 2016 $145,000
Director of Global Product Development Kalsec, Inc. Kalamazoo, MI Dec 07, 2016 $129,851
Director of Product Development Engineering Plasma-Therm, LLC Saint Petersburg, FL Aug 10, 2015 $127,046
Director, Product Development Orbitz Worldwide, LLC Chicago, IL Jan 13, 2014 $125,286 -
$187,929
Director, Product Development American Express Travel Related Services Company New York, NY Jan 03, 2015 $125,145
Director of Product Development Interactive Communications International, Inc. North Miami Beach, FL Nov 01, 2016 $125,000
Director of Product Development Kranium Sports, LLC Oceanside, CA Sep 13, 2014 $125,000
Director of Product Development Vitalspring Technologies, Inc. McLean, VA Jul 16, 2013 $125,000

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Top Skills for A Director Of Product Development

  1. New Product Development
  2. Product Strategy
  3. New Product Lines
You can check out examples of real life uses of top skills on resumes here:
  • Analyzed market trends, competitive data, and current market conditions to identify new product development opportunities and increase penetration.
  • Analyzed and interpreted market intelligence to develop and implement product strategy.
  • Coordinated commercial development of multiple new product lines.
  • Use manufacturing and project management expertise to revitalize global development, and cultivate and integrate new manufacturers into supply chain.
  • Collaborated with Solution Design and Development teams; improved integration and implementation processes, client satisfaction, and strategic business development.

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Top 10 Best States for Directors Of Product Development

  1. Colorado
  2. Virginia
  3. Rhode Island
  4. California
  5. Washington
  6. District of Columbia
  7. Pennsylvania
  8. Delaware
  9. New York
  10. New Jersey
  • (1,169 jobs)
  • (1,506 jobs)
  • (228 jobs)
  • (9,765 jobs)
  • (2,215 jobs)
  • (466 jobs)
  • (1,509 jobs)
  • (94 jobs)
  • (3,519 jobs)
  • (1,501 jobs)

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