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Become A Director Of Product Development

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Working As A Director Of Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $144,397

    Average Salary

What Does A Director Of Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Product Development Videos

What skills are needed to be an effective Product Manager?

Day in the Life: Mechanical Engineer

Day in the Life: Clara, WW Business Development Manager

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Director Of Product Development
Director 5.5%
Consultant 5.2%
Manager 4.8%
Buyer 3.5%
Top Careers After Director Of Product Development
Consultant 9.9%
Director 6.3%
Principal 4.5%
President 3.7%
Owner 3.4%

Do you work as a Director Of Product Development?

Director Of Product Development Demographics

Gender

Male

70.4%

Female

26.6%

Unknown

3.0%
Ethnicity

White

61.0%

Hispanic or Latino

13.5%

Asian

11.4%

Black or African American

10.1%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

26.2%

French

13.1%

Mandarin

10.0%

Italian

8.5%

Chinese

6.9%

German

4.6%

Japanese

4.6%

Russian

4.6%

Portuguese

3.8%

Greek

3.1%

Carrier

3.1%

Arabic

2.3%

Cantonese

2.3%

Romanian

1.5%

Korean

1.5%

Dutch

0.8%

Venetian

0.8%

Mongolian

0.8%

Hebrew

0.8%

Malayalam

0.8%
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Director Of Product Development Education

Schools

Fashion Institute of Technology

11.9%

University of Phoenix

11.4%

New York University

6.9%

Michigan State University

5.2%

Purdue University

5.2%

Stanford University

4.4%

Syracuse University

4.2%

University of California - Berkeley

4.2%

Northwestern University

4.2%

Arizona State University

4.2%

Columbia University

4.2%

University of Texas at Austin

4.0%

University of Florida

4.0%

University of Southern California

4.0%

University of Chicago

4.0%

Ohio State University

3.7%

Cornell University

3.7%

University of Connecticut

3.7%

Boston University

3.7%

Pennsylvania State University

3.5%
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Majors

Business

29.5%

Marketing

9.4%

Computer Science

8.6%

Electrical Engineering

6.5%

Graphic Design

5.9%

Management

5.6%

Finance

5.0%

Mechanical Engineering

4.6%

Chemistry

3.4%

Communication

2.5%

Project Management

2.5%

Specialized Sales And Merchandising

2.4%

Computer Information Systems

2.2%

Accounting

1.9%

Fine Arts

1.9%

Economics

1.8%

Education

1.6%

Computer Engineering

1.6%

Psychology

1.6%

Physics

1.6%
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Degrees

Bachelors

40.1%

Masters

35.7%

Other

12.1%

Doctorate

5.5%

Associate

3.8%

Certificate

2.5%

Diploma

0.2%

License

0.1%
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Director Of Product Development Videos

What skills are needed to be an effective Product Manager?

Day in the Life: Mechanical Engineer

Day in the Life: Clara, WW Business Development Manager

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Real Director Of Product Development Salaries

Job Title Company Location Start Date Salary
Director-Product Management/Development Verizon Corporate Resources Group LLC San Jose, CA Jun 06, 2016 $244,800
Director-Product Management/Development Verizon Corporate Resources Group LLC San Jose, CA Jun 01, 2015 $240,000
Director of Product Development Rosenblatt Securities, Inc. New York, NY Oct 14, 2013 $224,000
Director Product Development SP Health, LLC Santa Monica, CA Jan 04, 2016 $210,000
Director Product Development Jetblue Airways Islandia, NY Aug 30, 2014 $206,747
Director, Product Development Jetblue Airways Islandia, NY Apr 29, 2015 $200,824
Director of Product Development Computech International, Inc. Great Neck, NY Sep 16, 2016 $200,000
Associate Director of Product Development Theranos, Inc. Palo Alto, CA Mar 29, 2016 $195,000
RK-Director, Product Development Coach, Inc. New York, NY Mar 07, 2013 $193,770
Director, Product Development Emdeon Business Services LLC San Mateo, CA Nov 10, 2014 $183,300
Director, Product Development Emdeon Business Services LLC San Mateo, CA Nov 01, 2014 $183,300
Director of Product Development Fiber Composites LLC New London, NC Feb 13, 2015 $148,100
Director of Product Development 5.11, Inc. Irvine, CA Jun 12, 2016 $145,577
Global Product Director & Development Crawler Cranes Manitowoc Cranes, LLC Manitowoc, WI May 18, 2015 $145,000 -
$196,808
Director of Product Development, Content Initiativ Bittorrent, Inc. San Francisco, CA Sep 10, 2013 $145,000
Director, Product Development Just Play, LLC Deerfield Beach, FL May 13, 2015 $145,000
Associate Director Product Development Analytical Bayer Healthcare LLC Morristown, NJ Sep 26, 2016 $145,000
Director of Product Development, Content Initiatives Bittorrent Inc. San Francisco, CA Oct 26, 2015 $145,000 -
$159,500
Director of Global Product Development Kalsec, Inc. Kalamazoo, MI Dec 07, 2016 $129,851
Director of Product Development Engineering Plasma-Therm, LLC Saint Petersburg, FL Aug 10, 2015 $127,046
Director, Product Development Orbitz Worldwide, LLC Chicago, IL Jan 13, 2014 $125,286 -
$187,929
Director, Product Development American Express Travel Related Services Company New York, NY Jan 03, 2015 $125,145
Director, Product Development/Operations Employvision, Inc. Somerset, NJ May 25, 2015 $125,000
Director, Mobile Product Development Sephora USA, Inc. San Francisco, CA Mar 01, 2015 $125,000 -
$175,000
Director, Mobile Product Development Sephora USA, Inc. San Francisco, CA Jan 03, 2015 $125,000 -
$175,000

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Top Skills for A Director Of Product Development

  1. New Product Development
  2. Product Strategy
  3. New Product Lines
You can check out examples of real life uses of top skills on resumes here:
  • Evaluated internal sales and external market data with Senior Management Team to propose new product development or existing product expansion.
  • Analyzed and interpreted market intelligence to develop and implement product strategy.
  • Doubled volume and profits from $5 to $10 Million by introducing new product lines & new markets.
  • Reduced development costs and prepared for web deployment by redesigning product architecture.
  • Use manufacturing and project management expertise to revitalize global development, and cultivate and integrate new manufacturers into supply chain.

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Top 10 Best States for Directors Of Product Development

  1. Colorado
  2. Virginia
  3. Rhode Island
  4. California
  5. Washington
  6. District of Columbia
  7. Pennsylvania
  8. Delaware
  9. New York
  10. New Jersey
  • (1,169 jobs)
  • (1,506 jobs)
  • (228 jobs)
  • (9,765 jobs)
  • (2,215 jobs)
  • (466 jobs)
  • (1,509 jobs)
  • (94 jobs)
  • (3,519 jobs)
  • (1,501 jobs)

Top Director Of Product Development Employers

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Jobs From Top Director Of Product Development Employers

Director Of Product Development Videos

What skills are needed to be an effective Product Manager?

Day in the Life: Mechanical Engineer

Day in the Life: Clara, WW Business Development Manager

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