Director of product development vs director, product marketing

The differences between directors of product development and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of product development and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $140,507 average annual salary of a director of product development.

The top three skills for a director of product development include product development, project management and product management. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of product development vs director, product marketing overview

	Director Of Product Development	Director, Product Marketing
Yearly salary	$140,507	$141,699
Hourly rate	$67.55	$68.12
Growth rate	10%	10%
Number of jobs	175,429	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of product development do?

A Director of Product Development supervises and implements product development policies, initiatives, and objectives. They conduct market research to determine consumer needs and identify competitors.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of product development vs director, product marketing salary

Directors of product development and directors, product marketing have different pay scales, as shown below.

	Director Of Product Development	Director, Product Marketing
Average salary	$140,507	$141,699
Salary range	Between $100,000 And $196,000	Between $97,000 And $205,000
Highest paying City	San Mateo, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Apple	Meta
Best paying industry	Manufacturing	Technology

Differences between director of product development and director, product marketing education

There are a few differences between a director of product development and a director, product marketing in terms of educational background:

	Director Of Product Development	Director, Product Marketing
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of product development vs director, product marketing demographics

Here are the differences between directors of product development' and directors, product marketing' demographics:

	Director Of Product Development	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 72.0% Female, 28.0%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of product development and director, product marketing duties and responsibilities

Director of product development example responsibilities.

Organize and manage project meetings between partners, vendors, and associates using both scrum and waterfall methodologies.
Manage long-term care, hospital transition, and Medicaid- Medicare expansion initiatives, that includes model of care design and implementation )
Manage packaging design and nutritional labeling within QA guidelines.
Manage company intellectual portfolio and develop key relationships with vendors and clients including leading global technology companies.
Develop using Java, JSP, J2EE, CSS, DHTML, HTML, Plugins and JavaScript.
Prepare proposals for new projects, including project feasibility, ROI, expenses and costs.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of product development vs director, product marketing skills

Common director of product development skills

Product Development, 12%
Project Management, 9%
Product Management, 9%
R, 7%
Product Strategy, 4%
Market Research, 3%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of Product Development
Director Of Product Development vs Director, Product Marketing

Updated January 8, 2025

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