How To Become A Director Of Program Marketing: What It Is and Career Path

What is a director of program marketing and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Richard Tate

A director of program marketing oversees the marketing plan for an organization, sometimes focusing on a specific program within a large company. They can work in the arts, technology, or any other field where an organization is looking to build its reach through marketing.

No matter where they work, a director of program marketing oversees all aspects of a program's marketing. They develop content and strategies for digital and traditional marketing platforms. They build relationships with key partners such as influencers. They track progress towards marketing goals using technological tools like CRM (Customer Relationship Management) software. A director of program marketing also oversees a whole team of marketing professionals, supervising them and motivating them to reach marketing goals.

Before they can become a director of program marketing, a person needs to have extensive experience in the field. Many start their journeys by getting a bachelor's or master's degree in marketing or a related subject. They also have many years of practical experience working in marketing. All that hard work certainly pays off--the average salary for a director of program marketing is $123,338 a year.

What general advice would you give to a director of program marketing?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreDirector Of Program MarketingUS Average

Salary

7.5

Avg. Salary $97,145

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 52.90%

male 47.10%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director of program marketing

Explore director of program marketing education requirements

Most common director of program marketing degrees

Bachelor's

77.8 %

Master's

14.5 %

Associate

5.4 %

Start to develop specific director of program marketing skills

Skills	Percentages
Digital Marketing	24.77%
Integrated Marketing	8.75%
Marketing Campaigns	6.68%
Web Content	6.21%
CRM	6.14%

Complete relevant director of program marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of program marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of program marketing based on U.S. Bureau of Labor Statistics data and data from real director of program marketing resumes.

Research director of program marketing duties and responsibilities

Manage quarterly programs within budget and evaluate ROI on marketing campaign effectiveness.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Determine mix of programs by audience type, topics, regional focuse programs, target list creation and ROI analysis.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Get director of program marketing experience

Generally, it takes 8-10 years to become a director of program marketing. The most common roles before becoming a director of program marketing include marketing manager, marketing director team lead and program director.

Prepare your director of program marketing resume

When your background is strong enough, you can start writing your director of program marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of program marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable director of program marketing resume templates

Build a professional director of program marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director of program marketing resume.