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Working as a Director Of Program Marketing

There is more than meets the eye when it comes to being a director of program marketing. For example, did you know that they make an average of $59.3 an hour? That's $123,338 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Director Of Program Marketing Do

There are certain skills that many directors of program marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be a director of program marketing, we found that a lot of resumes listed 8.5% of directors of program marketing included web content, while 7.6% of resumes included crm, and 7.4% of resumes included program development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director of program marketing job title. But what industry to start with? Most directors of program marketing actually find jobs in the technology and hospitality industries.

How To Become a Director Of Program Marketing

If you're interested in becoming a director of program marketing, one of the first things to consider is how much education you need. We've determined that 59.1% of directors of program marketing have a bachelor's degree. In terms of higher education levels, we found that 26.7% of directors of program marketing have master's degrees. Even though most directors of program marketing have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a director of program marketing. When we researched the most common majors for a director of program marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director of program marketing resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a director of program marketing. In fact, many director of program marketing jobs require experience in a role such as marketing manager. Meanwhile, many directors of program marketing also have previous career experience in roles such as marketing director or program director.

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Average Salary$123,338
Job Growth Rate8%

Director Of Program Marketing Jobs

Director Of Program Marketing Career Paths

Top Careers Before Director Of Program Marketing

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Average Salary for a Director Of Program Marketing

Directors Of Program Marketing in America make an average salary of $123,338 per year or $59 per hour. The top 10 percent makes over $191,000 per year, while the bottom 10 percent under $79,000 per year.
Average Salary
$123,338

Best Paying Cities

0

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Marketing Programs Director
Marketing Programs Director
Siheyuan Culture Communication LLC
Siheyuan Culture Communication LLC
07/03/2019
07/03/2019
$137,80007/03/2019
$137,800
Marketing Program Director
Marketing Program Director
HRB Professional Resources LLC
HRB Professional Resources LLC
05/13/2019
05/13/2019
$175,00005/13/2019
$175,000
Director, Growth Programs, Marketing
Director, Growth Programs, Marketing
Tesla, Inc.
Tesla, Inc.
03/13/2017
03/13/2017
$210,00003/13/2017
$210,000
Associate Director, Program Marketing
Associate Director, Program Marketing
Webmd, LLC
Webmd, LLC
04/30/2015
04/30/2015
$75,40004/30/2015
$75,400
Director Program Marketing
Director Program Marketing
Julian Krinsky School of Tennis
Julian Krinsky School of Tennis
07/16/2014
07/16/2014
$101,44907/16/2014
$101,449

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Director Of Program Marketing Demographics

Gender

female

49.4 %

male

44.7 %

unknown

5.9 %

Ethnicity

White

75.1 %

Hispanic or Latino

10.8 %

Asian

7.3 %

Foreign Languages Spoken

Spanish

33.3 %

French

16.7 %

Italian

11.9 %
See More Demographics

Director Of Program Marketing Education

Majors

Business
28.3 %
Marketing
11.1 %

Degrees

Bachelors

59.1 %

Masters

26.7 %

Associate

6.5 %

Top Colleges for Director Of Program Marketings

1. University of Georgia

Athens, GA

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

Entry Level Jobs For Becoming A Director Of Program Marketing

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Full Time
Part Time
Internship
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Top Skills For a Director Of Program Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.5% of directors of program marketing listed web content on their resume, but soft skills such as analytical skills and creativity are important as well.

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Top Director Of Program Marketing Employers

1. IBM
4.8
Avg. Salary: 
$94,835
Director Of Program Marketings Hired: 
28+
2. Showtime Networks
4.2
Avg. Salary: 
$49,984
Director Of Program Marketings Hired: 
5+
3. AT&T
4.8
Avg. Salary: 
$46,585
Director Of Program Marketings Hired: 
4+
4. WarnerMedia
4.6
Avg. Salary: 
$85,773
Director Of Program Marketings Hired: 
4+
5. Unisys
4.2
Avg. Salary: 
$65,590
Director Of Program Marketings Hired: 
3+
6. Alcatel Networks
4.8
Avg. Salary: 
$95,303
Director Of Program Marketings Hired: 
3+

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Recently Added Director Of Program Marketing Jobs

Updated October 2, 2020