There is more than meets the eye when it comes to being a director of program marketing. For example, did you know that they make an average of $59.3 an hour? That's $123,338 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many directors of program marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.
When it comes to the most important skills required to be a director of program marketing, we found that a lot of resumes listed 8.5% of directors of program marketing included web content, while 7.6% of resumes included crm, and 7.4% of resumes included program development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director of program marketing job title. But what industry to start with? Most directors of program marketing actually find jobs in the technology and hospitality industries.
If you're interested in becoming a director of program marketing, one of the first things to consider is how much education you need. We've determined that 59.1% of directors of program marketing have a bachelor's degree. In terms of higher education levels, we found that 26.7% of directors of program marketing have master's degrees. Even though most directors of program marketing have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a director of program marketing. When we researched the most common majors for a director of program marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director of program marketing resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a director of program marketing. In fact, many director of program marketing jobs require experience in a role such as marketing manager. Meanwhile, many directors of program marketing also have previous career experience in roles such as marketing director or program director.
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As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a director of program marketing can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as marketing vice president and then eventually end up with the title marketing vice president.
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The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.5% of directors of program marketing listed web content on their resume, but soft skills such as analytical skills and creativity are important as well.