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Director of program marketing skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical director of program marketing skills. We ranked the top skills for directors of program marketing based on the percentage of resumes they appeared on. For example, 24.8% of director of program marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a director of program marketing needs to be successful in the workplace.

15 director of program marketing skills for your resume and career

1. Digital Marketing

Here's how directors of program marketing use digital marketing:

Developed and implemented new digital marketing communications, business development, and process improvement strategies - employing DRIVE process improvement techniques.
Manage production and delivery of print and digital marketing materials, Collector magazine, ACA Daily and any external-facing communication channels.

2. Integrated Marketing

Here's how directors of program marketing use integrated marketing:

Co-authored a redesigned go-to-market integrated marketing strategy, web presence and quota system impacting targeted countries and brands.
Directed all branding for the series and developed integrated marketing campaigns that generated awareness and drove tune-in.

3. Marketing Campaigns

Here's how directors of program marketing use marketing campaigns:

Developed and executed world-class target account and focused lead generation marketing campaigns and events.
Develop website and multimedia marketing campaigns to increase company exposure and revenue.

4. Web Content

Here's how directors of program marketing use web content:

Identified internal systems that were needed to feed web content.
Created and distributed co-branded print and electronic marketing materials, web content, promotional email communications and contractual literature.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of program marketing use crm:

Developed CRM businesses processes for improving customer satisfaction and sales for the leading Russian parquet retail chain (Parquet Hall).
Implemented Corporate CRM system which managed over 700,000 sales contacts and over 52,000 companies maintained by the Marketing Programs Department.

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of program marketing use market research:

Developed and implemented strategic marketing plans; conducted market research, competitive analysis, and planned for and managed marketing projects.
Led team of market research professionals to identify unmet market needs and create actionable insights; including unique broad-based Consumer Segmentation effort

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7. Program Development

Program development refers to a road for developers to guide them on creating and developing viable community programs. Since it provides an action plan for the project, it is a continuous process that only ends with the program's full implementation.

Here's how directors of program marketing use program development:

Proposed research supported new program development to academic deans.
Coordinate all aspects of ongoing program development including planning, organizing, staffing, and leading program activities.

8. Channel Marketing

Here's how directors of program marketing use channel marketing:

Packaged and posted both direct and channel-led campaign programs and educated field marketing and channel marketing of recommended use in regions.
Worked with global field and channel marketing teams to execute lead and demand generation programs to ensure success.

9. Email Marketing

Here's how directors of program marketing use email marketing:

Increased website traffic 12+% by utilizing alternative marketing strategies that included online advertising, email marketing and trade association sponsorship.
Designed branded communication programs by creating websites, email marketing campaigns and social media platforms targeting profitable consumer segments.

10. Content Marketing

Here's how directors of program marketing use content marketing:

Directed Ultra's marketing programs targeted to North American midmarket manufacturing organizations, and manages content marketing and social media.
Content Marketing Stakeholder of first formal Content Marketing organization in IBM.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of program marketing use business development:

Created Chamber of Commerce partnership to enhance business development and increase student enrollment.
Lead business development efforts to recruit domestic and international clients.

12. Program Management

Here's how directors of program marketing use program management:

Develop and oversee the program management and execution process for systems and solution business once programs are won.
Assisted in establishing a procedure for streamlining the Program Management reporting system to the senior staff.

13. ROI

Here's how directors of program marketing use roi:

Determine mix of programs by audience type, topics, regional focused programs, target list creation and ROI analysis.
Presented at bar association conventions on topics such as search engine optimization (SEO) and marketing ROI

14. Revenue Growth

Here's how directors of program marketing use revenue growth:

Contributed to 600% customer growth, 180% revenue growth.
Developed and led comprehensive, multi-channel category creation program that supported over 25% revenue growth over the last two years.

15. Demand Generation

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

Here's how directors of program marketing use demand generation:

Build and manage successful Marketing demand generation programs for clients' B2B organizations where the previous efforts leveraged only Telesales engines.
Directed global demand generation strategy and tactics with distributed team of 6 and $2M budget.

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What skills help Directors Of Program Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of program marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all Directors of program marketing possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Directors of program marketing?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director of program marketing skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Directors of program marketing need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director of program marketing stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of director of program marketing skills to add to your resume

The most important skills for a director of program marketing resume and required skills for a director of program marketing to have include:

Digital Marketing
Integrated Marketing
Marketing Campaigns
Web Content
CRM
Market Research
Program Development
Channel Marketing
Email Marketing
Content Marketing
Business Development
Program Management
ROI
Revenue Growth
Demand Generation
Partner Program

MDF
Trade Shows
Medicare
Media Planning
B2C
Strategic Direction
Event Planning
Press Releases
Brand Marketing
Community Outreach
Campaign Development
Healthcare
Facebook
Promotional Materials
Lead Management
Twitter

Market Analysis
Promotional Campaigns
Creative Development
Content Development
RFP
Community Events
YouTube
Sales Tools
Oversight
Rebranding
RAN
Educational Programs
Web Site
Email Campaigns
Cloud

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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