Deal with People
Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Senior Director, Public Affairs||Abbott Laboratories||Parkersburg, IL||Nov 09, 2009||$250,000|
|Senior Director, Public Affairs||Abbott Laboratories||Parkersburg, IL||Nov 27, 2009||$250,000|
|Senior Director, Public Affairs||Abbott Laboratories||Parkersburg, IL||Feb 07, 2011||$250,000|
|Director-Global Public Policy and Public Affairs||Bayer Healthcare LLC||NJ||Sep 26, 2016||$230,000|
|Director-Global Policy and Public Affairs||Bayer Healthcare LLC||NJ||Sep 24, 2014||$210,000|
|Director, Legal Affairs||Gulliver Media Holdings LLC||Chevy Chase, MD||Sep 01, 2012||$195,000|
|Director, Legal Affairs||Scripps Networks, LLC||Chevy Chase, MD||Sep 01, 2012||$195,000|
|Director, Hematology Scientific Affairs||Beckman Coulter, Inc.||Brea, CA||Sep 23, 2010||$180,000|
|Medcial Director, Medcial Affairs||International Aids Vaccine Initiative||New York, NY||Jun 01, 2015||$180,000|
|Director, Legal Affairs||Scripps Networks Interactive, Inc.||New York, NY||Oct 11, 2010||$175,000|
|Director of Legal Affairs||Next Decade LLC||The Woodlands, TX||Nov 03, 2014||$160,000|
|Director, International Government Affairs||AIG Employee Services, Inc.||New York, NY||Jul 09, 2016||$150,000|
|Director, International Government Affairs||American International Group, Inc.||New York, NY||Sep 04, 2015||$150,000|
|Associate Director of Public Affairs||Corporation of The President of The Church of Jesus Christ of L.D.S.||Salt Lake City, UT||May 01, 2015||$133,080|
|Director, Legal Affairs||Nbcuniversal Media, LLC||Los Angeles, CA||Jul 09, 2012||$128,107 -
|SR. Director of Community and Public Affairs||Rapid7, LLC||Boston, MA||Oct 01, 2014||$124,197 -
|Director Legal Affairs||Aviation Capital Group||Newport Beach, CA||Mar 01, 2011||$105,000 -
|Director Legal Affairs||Pacific Life Insurance Company||Newport Beach, CA||Mar 01, 2011||$105,000 -
|Director of Press and Public Affairs||HL-Art, LLC||New York, NY||Oct 01, 2011||$100,000|
|Deputy Director of Public Affairs||International Planned Parenthood Federation/WHR||New York, NY||Mar 12, 2010||$91,270|
|Director of Press &Public Affairs||HL Art LLC||New York, NY||May 14, 2008||$78,811|
|Director of Philippine Affairs||The Knights of Columbus||New Haven, CT||Sep 21, 2012||$77,946|
|Director of Registar Affairs||American International World University Corp.||Pembroke Pines, FL||Jan 03, 2016||$77,064|
|Director, UN Humanitarian Affairs||International Rescue Committee, Inc.||New York, NY||Mar 03, 2014||$71,302 -
|Director of Acadmic Affairs||Capital Health Institute, LLC||Washington, DC||Jan 01, 2010||$70,000|
|Director, Government and Policy Affairs||Voices for America's Children||Washington, DC||Dec 10, 2009||$70,000|
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