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Become A Director Of Public Affairs

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Working As A Director Of Public Affairs

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $102,000

    Average Salary

What Does A Director Of Public Affairs Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Director Of Public Affairs

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Director Of Public Affairs Career Paths

Director Of Public Affairs
Vice President
Executive Vice President
11 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
President
Board Of Directors Member
8 Yearsyrs
Senior Vice President
President & Chief Operating Officer
13 Yearsyrs
Senior Director
Marketing Vice President
10 Yearsyrs
Regional Director
Development Director
9 Yearsyrs
Regional Director
9 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Chief Of Staff
7 Yearsyrs
Vice President Of Communication
Director, Corporate Communications
10 Yearsyrs
President/Chief Executive Officer
Advisory Board Member
5 Yearsyrs
Executive Vice President
Chief Marketing Officer
10 Yearsyrs
Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Communications And Marketing
9 Yearsyrs
Managing Director
Area Director
8 Yearsyrs
Chief Executive Officer
Business Director
10 Yearsyrs
Chief Operating Officer
Chairperson, Board Of Directors
6 Yearsyrs
Operations Director
Vice President & General Manager
12 Yearsyrs
Chief Of Staff
Marketing Director
7 Yearsyrs
Community Relations Director
Director Of Sales And Marketing
9 Yearsyrs
Community Relations Director
8 Yearsyrs
Director Of Marketing And Public Relations
Director Of Marketing & Development
9 Yearsyrs
Director Of Marketing And Public Relations
6 Yearsyrs
Business Development Director
Director Of Strategy
11 Yearsyrs
Assistant Vice President
Human Resources Vice President
12 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Development Vice President
Chief Development Officer
12 Yearsyrs
National Director
Communications Director
6 Yearsyrs
National Director
10 Yearsyrs
State Director
8 Yearsyrs
Director Strategic Communications
11 Yearsyrs
State Director
Center Director
7 Yearsyrs
Account Director
Client Services Vice President
11 Yearsyrs
Account Director
9 Yearsyrs
Vice President Of Public Relations
Chief Communications Officer
9 Yearsyrs
Chief Deputy
8 Yearsyrs
President & Chief Operating Officer
Global Director
14 Yearsyrs
Director Of Human Resources
Interim Director
10 Yearsyrs
Director Of Publications Marketing
5 Yearsyrs
Chief Deputy
Human Resource Officer
6 Yearsyrs
Operations Vice President
Director, Special Projects
9 Yearsyrs
Assistant Executive Director
Interim Executive Director
11 Yearsyrs
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Do you work as a Director Of Public Affairs?

Help others decide if this is a good career for them

Average Length of Employment
Chief Of Staff 2.8 years
Top Careers Before Director Of Public Affairs
Internship 8.7%
Director 7.7%
Reporter 5.0%
Consultant 4.7%
President 4.2%
Manager 4.1%
Top Careers After Director Of Public Affairs
Director 8.4%
President 8.1%
Consultant 7.6%
Principal 5.6%
Internship 3.1%
Owner 2.9%

Do you work as a Director Of Public Affairs?

Average Yearly Salary
$102,000
View Detailed Salary Report
$54,000
Min 10%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$102,000
Median 50%
$190,000
Max 90%
Best Paying Company
Anheuser-Busch
Highest Paying City
Kirkland, WA
Highest Paying State
North Dakota
Avg Experience Level
3.7 years
How much does a Director Of Public Affairs make at top companies?
The national average salary for a Director Of Public Affairs in the United States is $102,224 per year or $49 per hour. Those in the bottom 10 percent make under $54,000 a year, and the top 10 percent make over $190,000.

Real Director Of Public Affairs Salaries

Job Title Company Location Start Date Salary
Senior Director, Public Affairs Abbott Laboratories Park City, IL Nov 09, 2009 $250,000
Senior Director, Public Affairs Abbott Laboratories Park City, IL Nov 27, 2009 $250,000
Senior Director, Public Affairs Abbott Laboratories Park City, IL Feb 07, 2011 $250,000
Director-Global Public Policy and Public Affairs Bayer Healthcare LLC NJ Sep 26, 2016 $230,000
Director-Global Policy and Public Affairs Bayer Healthcare LLC NJ Sep 24, 2014 $210,000
Director, Legal Affairs Gulliver Media Holdings LLC Chevy Chase, MD Sep 01, 2012 $195,000
Director, Legal Affairs Scripps Networks, LLC Chevy Chase, MD Sep 01, 2012 $195,000
Medcial Director, Medcial Affairs International Aids Vaccine Initiative New York, NY Jun 01, 2015 $180,000
Director, Hematology Scientific Affairs Beckman Coulter, Inc. Brea, CA Sep 23, 2010 $180,000
Director, Legal Affairs Scripps Networks, LLC New York, NY Feb 28, 2011 $175,000
Director, Legal Affairs Scripps Networks Interactive, Inc. New York, NY Oct 11, 2010 $175,000
Director, Legal Affairs Gulliver Media Holdings LLC Chevy Chase, MD Jul 05, 2011 $174,000
Director of Legal Affairs Next Decade LLC The Woodlands, TX Nov 03, 2014 $160,000
Director, International Government Affairs AIG Employee Services, Inc. New York, NY Jul 09, 2016 $150,000
Director, International Government Affairs AIG Employee Services, Inc. New York, NY Sep 16, 2016 $150,000
Director, International Government Affairs American International Group, Inc. New York, NY Sep 04, 2015 $150,000
Associate Director of Public Affairs Corporation of The President of The Church of Jesus Christ of L.D.S. Salt Lake City, UT May 01, 2015 $133,080
Director, Legal Affairs Fox 21, Inc. Los Angeles, CA Oct 01, 2011 $131,250
Director, Legal Affairs Nbcuniversal Media, LLC Los Angeles, CA Jul 09, 2012 $128,107 -
$142,000
SR. Director of Community and Public Affairs Rapid7, LLC Boston, MA Oct 01, 2014 $124,197 -
$150,000
Deputy Director of Public Affairs International Planned Parenthood Federation/WHR New York, NY Aug 11, 2011 $96,913
Director of External Affairs American Security Project Washington, DC Jan 23, 2012 $96,000
Director of External Affairs American Security Project Washington, DC Jan 17, 2012 $96,000
Director of Hispanic Affairs The Policy Studies Organization Washington, DC Sep 01, 2012 $94,000
Deputy Director of Public Affairs International Planned Parenthood Federation/WHR New York, NY Mar 12, 2010 $91,270
Director of Press &Public Affairs HL Art LLC New York, NY May 14, 2008 $78,811
Director of Philippine Affairs The Knights of Columbus New Haven, CT Sep 21, 2012 $77,946

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Top Skills for A Director Of Public Affairs

  1. Community Outreach
  2. Public Policy
  3. Public Affairs
You can check out examples of real life uses of top skills on resumes here:
  • Participate in organizing community outreach events, such as public speaking and educational events.
  • Supervised and managed internal public policy team, and helped manage 10-person strategic public policy and advocacy group of Executive Committee.
  • Directed award-winning news and public affairs programming.
  • Prepared press releases, developed marketing materials, and designed brochures for real estate and property management entities of the firm.
  • Defined strategy plan for public affairs and pro-actively lobbied legislative and regulatory issues thwarting multiple attacks.

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Top 10 Best States for Directors Of Public Affairs

  1. District of Columbia
  2. Rhode Island
  3. New York
  4. Virginia
  5. Colorado
  6. New Jersey
  7. Massachusetts
  8. California
  9. Washington
  10. North Carolina
  • (208 jobs)
  • (30 jobs)
  • (532 jobs)
  • (289 jobs)
  • (154 jobs)
  • (180 jobs)
  • (384 jobs)
  • (1,097 jobs)
  • (174 jobs)
  • (194 jobs)

Director Of Public Affairs Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 3,255 Director Of Public Affairs resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Director Of Public Affairs Resume

View Resume Examples

Director Of Public Affairs Demographics

Gender

Male

51.2%

Female

38.5%

Unknown

10.3%
Ethnicity

White

60.2%

Hispanic or Latino

14.6%

Black or African American

14.1%

Asian

7.3%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

43.8%

French

14.7%

Chinese

6.3%

Arabic

5.4%

Mandarin

4.9%

Italian

4.0%

German

3.1%

Russian

2.7%

Japanese

2.2%

Cantonese

2.2%

Korean

1.8%

Dari

1.3%

Portuguese

1.3%

Urdu

1.3%

Hebrew

0.9%

Dutch

0.9%

Ojibwe

0.9%

Persian

0.9%

Polish

0.9%

Somali

0.4%
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Director Of Public Affairs Education

Schools

George Washington University

11.0%

American University

7.8%

Georgetown University

7.0%

New York University

6.0%

University of Texas at Austin

5.6%

University of California - Los Angeles

5.4%

University of Southern California

5.2%

Harvard University

4.8%

Florida State University

4.8%

University of Florida

4.6%

Boston University

4.4%

Syracuse University

4.2%

Northwestern University

4.2%

Michigan State University

4.0%

University of Maryland - College Park

3.8%

Temple University

3.6%

University of Phoenix

3.6%

Arizona State University

3.4%

Howard University

3.4%

University of California - Berkeley

3.2%
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Majors

Political Science

16.6%

Business

14.6%

Communication

11.1%

Law

10.6%

Journalism

6.3%

Public Administration

4.9%

Management

3.9%

English

3.9%

Public Relations

3.9%

Marketing

3.7%

International Relations

2.9%

History

2.7%

Psychology

2.4%

Finance

2.2%

Education

1.9%

Legal Research And Advanced Professional Studies

1.7%

Public Policy Analysis

1.7%

Criminal Justice

1.7%

Accounting

1.6%

Economics

1.5%
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Degrees

Bachelors

40.9%

Masters

32.7%

Doctorate

10.8%

Other

10.4%

Certificate

3.0%

Associate

1.6%

Diploma

0.6%

License

0.1%
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Director Of Public Affairs Videos

A Day in the Life - Public Relations Manager

Career Advice for PR

Public Relations Director, Career Video from drkit.org

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