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Director of public information skills for your resume and career

Updated January 8, 2025

2 min read

Quoted expert

Vicki Sauter Ph.D.

Below we've compiled a list of the most critical director of public information skills. We ranked the top skills for directors of public information based on the percentage of resumes they appeared on. For example, 28.4% of director of public information resumes contained press releases as a skill. Continue reading to find out what skills a director of public information needs to be successful in the workplace.

15 director of public information skills for your resume and career

1. Press Releases

Here's how directors of public information use press releases:

Provided special event coordination, including issuing press releases and developing Power Point presentations.
Managed media interviews and generated press releases and statements.

2. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how directors of public information use external communications:

Directed all daily internal and external communications for 23 schools and multiple district departments serving more than 2,000 employees.
Managed internal and external communications including marketing, media relations, special events coordination, and media training.

3. Web Content

Here's how directors of public information use web content:

Research, write and edit news releases, speeches, web content and other public facing collateral.
Authored and maintained all web content.

4. Spokesperson

A spokesperson advertises and represents a company, organization, or brand's message in public to the target consumers and audiences. The aim is to promote, maintain and build the right image for a business. Spokespeople ought to own a professional capacity and be an ethical representative on behalf of their authority. They should know their audience and capture their attention and adjust their interest according to a service or goods they want by using real-world examples.

Here's how directors of public information use spokesperson:

Served as deputy media spokesperson.
Served as agency media spokesperson.

5. Press Conferences

Here's how directors of public information use press conferences:

Organized press conferences, event marketing, and trade shows, as well as local sponsorship opportunities and volunteer outreach programs.
Developed, coordinated and oversaw 15 to 20 press conferences held each year at the Society's annual meeting.

6. Intranet

An intranet is an enterprise's private network, purposely meant to help staff members work together and communicate to perform their roles effectively.

Here's how directors of public information use intranet:

Created and maintained the college's blackboard intranet site.
Developed and managed Private Bank Intranet site by setting standards for communication while enabling new high-tech capabilities for executive communications.

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7. Oversight

Having oversight of someone means to monitor a process or a situation. If someone has oversight of something, they are responsible for the completion of the project. Oversight is usually given to experts as they monitor their juniors or newbies as they go through a project.

Here's how directors of public information use oversight:

Coordinate website updates/maintenance with web master managing oversight of content and American Disabilities Act accessibility.
Prepared testimonies for city and state oversight hearings.

8. Communications Strategies

A communication strategy is a plan used by a company to achieve its communication and interaction goals. It includes several elements such as approaching the target market, communicating with stakeholders and partners, and formulating target market plans.

Here's how directors of public information use communications strategies:

Maintain deep knowledge of social media and Internet e-communication websites for implementation into DOC's media relations, crisis communications strategies.
Directed Mission to Bosnia and Herzegovina's public and media communications strategies for five program areas.

9. Public Health

Here's how directors of public information use public health:

Conceived, developed and implemented a results-oriented public health collaborative research/education center with UNC-SPH.
Provide coordination, advice, oversight, and data management for components of public health program implementation and/or demonstration projects.

10. Crisis Communications Plan

Here's how directors of public information use crisis communications plan:

Created crisis communications plan for the pastoral center, parishes and schools.

11. Feature Stories

Here's how directors of public information use feature stories:

Developed angles for feature stories and coordinated media talk show appearances.
Maintain and write content for the Clemson Faculty & Staff website, including feature stories and profiles.

12. Public Outreach

Here's how directors of public information use public outreach:

Managed media relations, public outreach, and coordination with local, state and federal government agencies.
Planned public outreach activities and developed creative forums to facilitate communication between legislators and their constituents.

13. PowerPoint

Here's how directors of public information use powerpoint:

Designed and authored technical information bulletins, brochures, white papers, news releases, trade magazine articles, PowerPoint presentations.
Trained teachers on the integration of technology in the classroom, utilizing iPods and iPads, PowerPoint and videos for instruction.

14. Community Relations

Community Relations refers to the relationship-building strategies companies use with surrounding communities. These relationships are often mutually-beneficial, where a company will support local organizations and communities and receive a stronger customer basis. This differs from public relations, as the focus of community relations is building relationships and goodwill within a community rather than presenting a company's work to the public.

Here's how directors of public information use community relations:

Supported the implementation, development and coordination of community relations policies, procedures and activities.
Created/implemented media/community relations programs for corporation and executives.

15. News Conferences

Here's how directors of public information use news conferences:

Organized news conferences, wrote speeches, news releases and other correspondence.
Coordinated news conferences and other special events.

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What skills help Directors Of Public Information find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all Directors of public information possess?

Vicki Sauter Ph.D.

Professor of Information Systems and Technology, University of Missouri-St. Louis

The major soft skill needed by all graduates is communication, and net etiquette (netiquette), especially by younger workers. These workers are on the computer or the phone at all times. They don't distinguish between professional communication and personal communication. That combined with most communication happening in text, in Zoom, etc. They need to understand that you cannot rely upon emoticons and abbreviations to get your points across to the boss or the customer.

Associated with this is a need for comfort with computers, software, and fast changes in both.

Do you want to know more?

List of director of public information skills to add to your resume

The most important skills for a director of public information resume and required skills for a director of public information to have include:

Press Releases
External Communications
Web Content
Spokesperson
Press Conferences
Intranet
Oversight

Communications Strategies
Public Health
Crisis Communications Plan
Feature Stories
Public Outreach
PowerPoint
Community Relations

News Conferences
Community Events
Web Site
Editorials
Facebook
Event Planning
Public Education

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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