Director of retail marketing vs assistant marketing director

The differences between directors of retail marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and an assistant marketing director. Additionally, a director of retail marketing has an average salary of $127,546, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director of retail marketing vs assistant marketing director overview

	Director Of Retail Marketing	Assistant Marketing Director
Yearly salary	$127,546	$55,415
Hourly rate	$61.32	$26.64
Growth rate	10%	10%
Number of jobs	160,242	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director of retail marketing do?

Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director of retail marketing vs assistant marketing director salary

Directors of retail marketing and assistant marketing directors have different pay scales, as shown below.

	Director Of Retail Marketing	Assistant Marketing Director
Average salary	$127,546	$55,415
Salary range	Between $88,000 And $182,000	Between $35,000 And $86,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Moody's
Best paying industry	-	-

Differences between director of retail marketing and assistant marketing director education

There are a few differences between a director of retail marketing and an assistant marketing director in terms of educational background:

	Director Of Retail Marketing	Assistant Marketing Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of retail marketing vs assistant marketing director demographics

Here are the differences between directors of retail marketing' and assistant marketing directors' demographics:

	Director Of Retail Marketing	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of retail marketing and assistant marketing director duties and responsibilities

Director of retail marketing example responsibilities.

Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
Utilize POS data for market research.
Execute in-store POS signage on a seasonal basis.
Develop SEO and PPC programs for local hotel use utilizing third party agencies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director of retail marketing vs assistant marketing director skills

Common director of retail marketing skills

Digital Marketing, 33%
ROI, 6%
Marketing Mix, 6%
Marketing Campaigns, 4%
Channel Marketing, 3%
POS, 3%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director Of Retail Marketing
Director Of Retail Marketing vs Assistant Marketing Director

Updated January 8, 2025

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