Director of retail marketing vs chief marketing officer

The differences between directors of retail marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $127,546 average annual salary of a director of retail marketing.

The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director of retail marketing vs chief marketing officer overview

	Director Of Retail Marketing	Chief Marketing Officer
Yearly salary	$127,546	$135,198
Hourly rate	$61.32	$65.00
Growth rate	10%	10%
Number of jobs	160,242	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a director of retail marketing do?

Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Director of retail marketing vs chief marketing officer salary

Directors of retail marketing and chief marketing officers have different pay scales, as shown below.

	Director Of Retail Marketing	Chief Marketing Officer
Average salary	$127,546	$135,198
Salary range	Between $88,000 And $182,000	Between $72,000 And $253,000
Highest paying City	-	Hamilton, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Shearman & Sterling
Best paying industry	-	Media

Differences between director of retail marketing and chief marketing officer education

There are a few differences between a director of retail marketing and a chief marketing officer in terms of educational background:

	Director Of Retail Marketing	Chief Marketing Officer
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of retail marketing vs chief marketing officer demographics

Here are the differences between directors of retail marketing' and chief marketing officers' demographics:

	Director Of Retail Marketing	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of retail marketing and chief marketing officer duties and responsibilities

Director of retail marketing example responsibilities.

Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
Utilize POS data for market research.
Execute in-store POS signage on a seasonal basis.
Develop SEO and PPC programs for local hotel use utilizing third party agencies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director of retail marketing vs chief marketing officer skills

Common director of retail marketing skills

Digital Marketing, 33%
ROI, 6%
Marketing Mix, 6%
Marketing Campaigns, 4%
Channel Marketing, 3%
POS, 3%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Director Of Retail Marketing
Director Of Retail Marketing vs Chief Marketing Officer

Updated January 8, 2025

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